Gravity Forms

Finseo connects to Gravity Forms via the official Webhooks Add On. You install the add on in your WordPress site, create a webhook feed pointing to Finseo, and select which fields to send. Submissions flow to Finseo as JSON, where the auto detector finds the attribution field.

1. 01

   WordPress lead form attribution

   For WordPress sites using Gravity Forms for lead capture, add AI attribution without changing form workflows.

2. 02

   WooCommerce checkout enrichment

   Capture AI source on checkout custom fields for ecommerce attribution.

3. 03

   Membership signups

   Track which AI engines drive membership signups when using Gravity Forms with membership plugins.

4. 04

   Newsletter and CRM integration

   Combine Gravity Forms with Mailchimp, ActiveCampaign, or HubSpot via Gravity Forms feeds, plus Finseo via webhook for attribution.

5. 05

   Survey responses

   Capture AI source on customer surveys, NPS forms, and feedback collections.

Gravity Forms is one of the most popular WordPress form plugins, used on hundreds of thousands of WordPress sites. For WordPress teams that need attribution, Gravity Forms is often the form layer. The Finseo integration via the Webhooks Add On takes 5 minutes to configure per form and works with any Gravity Forms field structure.

1. 01

   Install the Webhooks Add On

   In WordPress, go to Forms, then Add Ons. Find Webhooks Add On (included with Gravity Forms Elite) and install it.

2. 02

   Get your Finseo webhook URL

   In Finseo, click Connect on the Gravity Forms integration card to reveal your project webhook URL.

3. 03

   Edit your form, then Settings, then Webhooks

   Open the Gravity Forms form you want to track. Go to Settings, then Webhooks, then Add New.

4. 04

   Configure the webhook

   Set Request URL to your Finseo webhook URL. Method: POST. Format: JSON. Map your "How did you find us?" field in the Field Mapping section.

5. 05

   Test and activate

   Submit a test entry. Check your Finseo Attribution dashboard within 10 seconds.

How does Finseo connect to Gravity Forms?

Via the official Gravity Forms Webhooks Add On. You install the add on in WordPress, create a webhook feed per form, and configure field mapping. The add on POSTs form data as JSON to Finseo on every submission.

Via the official Gravity Forms Webhooks Add On. You install the add on in WordPress, create a webhook feed per form, and configure field mapping. The add on POSTs form data as JSON to Finseo on every submission.

What Gravity Forms license do I need?

The Webhooks Add On is included with Gravity Forms Elite ($259/year). It is also available as a paid add on for the Pro license. The Basic license does not include the Webhooks Add On. If you have the Basic license, use Zapier as a bridge to send form data to Finseo.

The Webhooks Add On is included with Gravity Forms Elite ($259/year). It is also available as a paid add on for the Pro license. The Basic license does not include the Webhooks Add On. If you have the Basic license, use Zapier as a bridge to send form data to Finseo.

How do I capture the AI source field?

Add a question "How did you find us?" to your form using the Single Line Text or Drop Down field. In the webhook configuration, map this field to a JSON key. Finseo auto detects field names containing how_did, find_us, source, referral.

Add a question "How did you find us?" to your form using the Single Line Text or Drop Down field. In the webhook configuration, map this field to a JSON key. Finseo auto detects field names containing how_did, find_us, source, referral.

Can I send only specific fields to Finseo?

Yes. The Gravity Forms Webhooks Add On supports field-level mapping. You can choose Select Fields and include only the attribution field, email, name, and amount. Or choose All Fields to send everything and let Finseo figure out the structure.

Yes. The Gravity Forms Webhooks Add On supports field-level mapping. You can choose Select Fields and include only the attribution field, email, name, and amount. Or choose All Fields to send everything and let Finseo figure out the structure.

Does this work with conditional logic?

Yes. Conditional logic in Gravity Forms determines which fields appear during submission. The webhook sends the final submitted data, which already reflects conditional outcomes. Finseo only sees the answered fields.

Yes. Conditional logic in Gravity Forms determines which fields appear during submission. The webhook sends the final submitted data, which already reflects conditional outcomes. Finseo only sees the answered fields.

Can I send Gravity Forms data to multiple destinations?

Yes. Add multiple webhook feeds to the same form. Each feed can have a different URL, format, and field mapping. Send to Finseo for attribution and to your CRM (HubSpot, Salesforce, Pipedrive) for lead management in parallel.

Yes. Add multiple webhook feeds to the same form. Each feed can have a different URL, format, and field mapping. Send to Finseo for attribution and to your CRM (HubSpot, Salesforce, Pipedrive) for lead management in parallel.

Is the integration real time?

Yes. The Webhooks Add On fires immediately on form submission. Finseo processes and updates the dashboard within 5 to 10 seconds. Total latency is under 15 seconds.

Yes. The Webhooks Add On fires immediately on form submission. Finseo processes and updates the dashboard within 5 to 10 seconds. Total latency is under 15 seconds.

Does this work with Gravity Forms entries created via the API?

Yes. The Webhooks Add On fires for any form submission, whether it comes from the front end form, the WordPress admin, or the Gravity Forms REST API. All entries trigger the webhook with the same payload structure.

Yes. The Webhooks Add On fires for any form submission, whether it comes from the front end form, the WordPress admin, or the Gravity Forms REST API. All entries trigger the webhook with the same payload structure.