Step 1 · Prompt research
What are people asking Kimi?
We map the questions your buyers actually put to Kimi, from comparisons and 'best of' lists to how-to prompts, and turn them into the prompt set you track every day.
Kimi reads dozens of pages and long reports before it answers, which is why Chinese professionals use it for market research and vendor shortlists. Finseo tracks what Kimi concludes about your brand, in Chinese, from China.


Kimi · Visibility report
Visibility
68%
Mentions
1,284 / mo
Sentiment
92% positive
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Winning in LLMs
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Christoph Sterkel · Head of Europe, Kellogg's
Kimi made its name on long context: whole reports, filings and search results in one pass. Its open-weight K2 models now also run inside other companies' products.
Context
2M
Chinese characters in one prompt
Kimi's long-context launch, 2024
Reads whole reports, not snippets
Parameters
1T
Kimi K2 mixture-of-experts
Released July 2025
Open weights, reused across China
Research
Deep
multi-step web research mode
Dozens of sources per answer
Answers read like analyst notes
Language
ZH
Chinese first, English on kimi.com
Built in Beijing by Moonshot AI
Strong in B2B and education
Kimi is used for work: market overviews, supplier comparisons, study and career choices. Its answers synthesise many sources, so the question is which ones name you.
Markets
Language
Simplified Chinese (zh-CN), English
Where it answers
Kimi app and kimi.com with web research, plus products built on open-weight Kimi K2 models
Who uses it
Chinese knowledge workers, analysts, students and B2B buyers doing research before a decision
What people ask
“2026年中国储能行业竞争格局分析”
Translation: Analyse the competitive landscape of China's energy storage industry in 2026
Long answers name the leaders, and the leaders get the meetings.
“适合中型制造企业的MES系统有哪些”
Translation: Which MES systems suit mid-sized manufacturers?
B2B buyers ask for a list and call the first three names.
“对比几款主流扫地机器人的优缺点”
Translation: Compare the pros and cons of the main robot vacuums
Pros and cons are where sentiment and framing show up.
“国内有哪些好的在职MBA项目”
Translation: Which part-time MBA programmes in China are good?
High-consideration choices researched over several sessions.
Recommended tracking setup
Country
China
Language
Simplified Chinese
Prompt set
Research, comparison and vendor-shortlist prompts in your category
What it draws on

01 · Visibility rate
Measure your Kimi mentions, citations and share of voice as KPIs over time.
How often Kimi names your brand across your prompt set, tracked daily so you see the trend, not a one-off answer.
Today
Visibility rate
02 · Average position
03

04
How Kimi describes you: the adjectives, the caveats and the criticism that travel with your name.
05
Prompts written the way people in that market ask, not translated from English, so the answers you measure are the ones they get.

06
Kimi is the AI assistant from Moonshot AI, a Beijing-based company. It is known for very long context and multi-step web research, and Moonshot publishes open-weight Kimi K2 models that other companies build on.
Finseo runs your prompts against Kimi from China, in Simplified Chinese, every day, and records whether your brand is named, its position, the sentiment and the sources Kimi relied on.
Kimi is used for work research: market overviews, supplier comparisons and shortlists. If your company sells into China, Kimi's research answers are where a buyer first meets your name, or your competitor's.
Kimi reads many pages per answer, from Chinese news and web content to industry reports and long PDFs. Finseo shows which domains and URLs appear behind your prompts, so you know what to publish and where.
Kimi is a regional engine that runs on a dedicated crawler in China, so our team sets it up with you and quotes it per market. The results appear alongside your other engines.
Yes. Finseo tracks Kimi, Qwen, DeepSeek and the other major Chinese assistants with the same prompts, so you can see where you are strong and where you are missing.
Finseo monitors your brand across every major AI answer engine, with the same prompts and the same daily rhythm.
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MistralView trackerStep 1 · Prompt research
We map the questions your buyers actually put to Kimi, from comparisons and 'best of' lists to how-to prompts, and turn them into the prompt set you track every day.
Step 2 · Visibility tracking
Daily runs record every answer that names or cites your brand, where you sit in it, and how you compare with competitors, so Kimi visibility becomes a KPI you can move.
Step 3 · Source analysis
See the domains and pages Kimi cites for your topics, where you are missing, and which content earns citations, then export it for your team with the report builder.
Talk to our team about Chinese research prompts, competitors and a Kimi tracking setup.
