What is AI visibility for logistics companies?

AI visibility shows whether ChatGPT, Copilot, Gemini or Perplexity name your company when shippers ask for a forwarder, a carrier or a fulfilment partner. Finseo tracks in which answers you appear, in which position, next to which competitors and with which sources. Start with AI visibility tracking or a free check.

Do shippers really use ChatGPT to find forwarders?

AI is already part of B2B buying: in a survey of 300 UK senior decision-makers, 66% use AI tools to research and evaluate suppliers and 85% have found a new supplier through an AI answer (Magenta Associates, 2025). In logistics, 96% of 616 shippers and logistics providers surveyed by Descartes and SAPIO in 2025 use generative AI in transportation management.

What is generative engine optimization (GEO) for logistics?

Generative engine optimization means making your services easy for AI engines to read and cite: lanes, transit times, locations, certifications and special services such as reefer or dangerous goods. The goal is to be named in the answer itself, not just to rank in a list of links. Finseo measures where you stand and turns gaps into prioritised AI visibility tasks.

Which AI engines matter most for logistics buyers?

Business buyers are four times as likely as consumers to use Microsoft Copilot and twice as likely to use ChatGPT (Forrester, 2025), and many procurement teams only have Copilot approved. Finseo tracks 22 engines in 150+ countries, including ChatGPT, Microsoft Copilot, Perplexity and Google AI Mode.

Can Finseo check transit times and services in AI answers?

Yes. The AI fact check compares AI answers semantically with your approved sources, such as service pages and fact sheets. It flags wrong transit times, missing services or old locations, names the page the wrong claim came from and suggests what to correct, for example an old directory profile.

Can I track prompts per lane, service and market?

Yes. You group prompts with tags, for example by service (ocean, road, air, warehousing), by lane or by customer segment, and track them in every market and language you serve. You see per group how often you are named and by which engine.

Which sources do AI engines cite for logistics companies?

Typical sources are business directories, trade press, review sites, forums, LinkedIn and Wikipedia, next to forwarder and carrier websites. Finseo shows per prompt and engine which pages are cited for you and your competitors, and the query fanout analysis traces the searches behind the answer.

Can I compare my visibility with other forwarders?

Yes. Competitor analysis shows your share of voice against other forwarders and carriers per service, lane, engine and market. You see the prompts where a rival is recommended and you are not, and which sources tip the comparison.

Does AI visibility matter for hiring drivers?

Drivers and warehouse staff also ask AI engines about employers, pay and working hours. Finseo tracks these prompts and shows how engines describe you as an employer and which review sites they rely on, alongside brand sentiment for your services.

Can groups with many subsidiaries and countries use Finseo?

Yes. Workspaces and roles give each brand, business unit and country its own view, while headquarters sees the whole group. Data is hosted in the EU; details are on the enterprise page.

How much does AI visibility tracking cost for a logistics company?

The price depends on how many prompts you track, on how many engines and in how many markets. A regional forwarder usually starts on Starter or Business, a national carrier with several services fits Growth, and groups with many subsidiaries get an Enterprise quote. All plans are on the pricing page.

Can a small marketing team of one or two people use Finseo?

Yes. Every plan includes unlimited seats, and Starter and Business are self-serve, so one marketer can set up prompts, competitors and reports alone. Sales and management can join with read-only access at no extra cost.

How long does it take to set up tracking for our lanes and services?

Create a project with your domain and Finseo profiles your company and suggests prompts from real demand, which you review before tracking starts. You add the forwarders you compete with, and results build up from the first daily run. On Enterprise our team does the set-up with you; see prompt research.

Can we track shippers asking in other languages?

Yes. You run the same prompt set per market and language, for example Polish, Czech or English questions about a lane you serve. Finseo tracks 22 AI engines in more than 150 countries; regional engines are set up with our team.

Does it work for contract logistics and e-commerce fulfillment as well as freight?

Yes. Contract logistics is chosen through long, specific questions about warehousing, value-added services and certifications, fulfillment through questions from online sellers about costs, returns and shop integrations. Tag each business separately to see where you are named.

How is Finseo different from classic SEO tools for logistics?

SEO tools show where your pages rank in a list of links. Finseo shows what AI engines answer when a shipper asks for a forwarder: whether you are on the shortlist, how your services are described and which directories or articles the answer relies on. Many teams use both.

AI visibility for logistics

See which forwarders AI puts on the shortlist.

Shippers ask ChatGPT, Copilot and Perplexity which forwarder runs a lane before they tender. Finseo shows where you are named and checks every answer.

Start free

Velmar

Ocean FCL

Road FTL

Fulfilment

29 days

48 h

Same day

Velmar

Ocean FCL

Road FTL

Fulfilment

29 days

48 h

Same day

What Finseo checks

Every lane, on time.

Mentioned in Asia lane prompts

How often AI names you.

38 %ChatGPT

34 %

Copilot

31 %

Perplexity

27 %

AI Mode

Join 500+ ambitious teams winning the AI search era.

For brands For agencies

Christoph Sterkel, Head of Europe, Kellogg's

Winning in LLMs

across every market

Who asks

Six roles, one answer about your lanes.

Supply chain managers, buyers, online sellers and drivers ask AI engines very different questions about the same forwarder. Finseo tracks each angle as its own prompt set.

01Supply chain managers

“Which forwarder ships reefer containers from Hamburg to Shanghai every week?”

Lanes and schedules

Whether engines name you for the lanes you run, with the right sailings, transit times and services such as reefer or dangerous goods.

02Procurement

“Which road carriers cover full truckloads from Germany to Italy within 48 hours?”

Tenders and shortlists

Which carriers and forwarders engines put on the shortlist for a lane, and how they describe your coverage, capacity and terms.

03Online sellers

“Which 3PL in Germany does same-day fulfilment for Shopify stores?”

Fulfilment and warehousing

How engines describe your warehouses, cut-off times and shop integrations when sellers look for a fulfilment partner.

04Importers

“Does Velmar handle customs clearance for imports from China?”

Customs and documents

What engines tell importers about customs, duties and paperwork you take care of, and whether it matches your service pages.

05Subcontractors

“Which forwarders in Hamburg work with independent hauliers?”

Partner network

Which forwarders engines send hauliers and partner carriers to, and how they describe payment terms and the way you work together.

06Drivers

“Is Velmar a good employer for truck drivers in northern Germany?”

Employer brand

What engines say about you as an employer, from pay and routes to home time and reviews, when drivers compare their options.

66% of UK B2B decision-makers use AI tools to research suppliers

Source: Magenta Associates, Search Forward, 2025

Prompt monitoring

From lane question to source.

Finseo runs your logistics prompts in every engine and shows which directories, trade press and forums carry the answers, for every service, lane and market.

Prompt monitor

Active 5

Visibility

Tracked engines

ChatGPT

Gemini

Perplexity

Google AI Mode

Claude

Cited sources

velmar.com Cited · Pos. 1

Europages

The Loadstar

velmar.com Cited · Pos. 2

Wikipedia

Europages

YouTube

velmar.com Cited · Pos. 1

The Loadstar

Trustpilot

velmar.com Not cited

Wikipedia

Europages

YouTube

velmar.com Cited · Pos. 3

Trustpilot

The Loadstar

Wikipedia

Prompt monitor

Active 5

Visibility

Tracked engines

ChatGPT

Gemini

Perplexity

Google AI Mode

Claude

Cited sources

velmar.com Cited · Pos. 1

Europages

The Loadstar

velmar.com Cited · Pos. 2

Wikipedia

Europages

YouTube

velmar.com Cited · Pos. 1

The Loadstar

Trustpilot

velmar.com Not cited

Wikipedia

Europages

YouTube

velmar.com Cited · Pos. 3

Trustpilot

The Loadstar

Wikipedia

Cited sources

For each engine you see which directories, trade press and forums the AI cites when shippers ask about a lane.

ChatGPT

Perplexity

AI Mode

Copilot

Claude

Gemini

11 new prompts detected

ChatGPT

Perplexity

AI Mode

Copilot

Claude

Gemini

11 new prompts detected

New prompts

Finseo checks every engine continuously and suggests new lane and service questions your shippers are asking now.

How it works

From the right prompts to correct transit times.

Finseo finds the questions shippers ask, checks every answer against your own service data and shows which sources to fix first.

The questions shippers really ask

Finseo builds your prompt set from search volume, personas and intent, from reefer lanes to same-day fulfilment, in every market and language you serve.

Prompt research

New prompt

Reefer forwarder Hamburg to Shanghai?

PersonaSupply chain

EngineChatGPT

New prompt

Reefer forwarder Hamburg to Shanghai?

PersonaSupply chain

IntentLane

EngineChatGPT

Services checked against your data

Finseo compares every AI answer with your approved service pages, flags wrong transit times, missing services or old locations and names the page they came from.

AI fact check

Claim · Gemini

Velmar only handles dry containers, no reefer.

Approved source

Reefer containers weekly on Asia lanes since 2024

Claim · Gemini

Velmar only handles dry containers, no reefer.

Approved source

Reefer containers weekly on Asia lanes since 2024

The pages behind every answer

See which directories, trade press, review sites and forums engines cite for your lanes, so you know where an old profile or a missing service comes from.

Citation tracking

Reefer forwarder for Asia

velmar.com

theloadstar.com

joc.com

Reefer forwarder for Asia

velmar.com

theloadstar.com

joc.com

reddit.com

Your share of every shortlist

Compare your share of voice with other forwarders per service, lane and engine, and see the prompts where a rival is named instead of you.

Competitor analysis

Share of voice · 96 prompts

Velmar31%

Nordhaven29%

Share of voice · 96 prompts

Velmar31%

Nordhaven29%

Brask Cargo18%

Every country your lanes reach

Track the same questions in every market and language you serve, from Hamburg to Milan and Shanghai, and see where engines know you and where they don't.

AI visibility tracking

Visibility by market

150+ countries · 22 engines

DEGermany64%

USUnited States41%

FRFrance33%

JPJapan18%

Visibility by market

150+ countries · 22 engines

DEGermany64%

USUnited States41%

FRFrance33%

JPJapan18%