Data and Reporting Integrations: Looker Studio, Finseo MCP, and the Finseo API

Get your Finseo AI visibility data out of the dashboard and into the tools where you report and work: Looker Studio for white label client reports, the Finseo MCP server for Claude, ChatGPT, and Cursor, and the Finseo REST API for custom pipelines. Same numbers as the dashboard, filtered by timeframe, AI model, and tag.

Which data and reporting integrations does Finseo offer?

Three. The Looker Studio community connector for dashboards and white label client reports, the Finseo MCP server for Claude, ChatGPT, Cursor, and other MCP clients, and the Finseo REST API for programmatic access. All three return the same numbers you see in the Finseo dashboard and are included on every plan.

Three. The Looker Studio community connector for dashboards and white label client reports, the Finseo MCP server for Claude, ChatGPT, Cursor, and other MCP clients, and the Finseo REST API for programmatic access. All three return the same numbers you see in the Finseo dashboard and are included on every plan.

What data can I pull out of Finseo?

Daily and time series visibility metrics (visibility rate, mention rate, citation rate, average mention order), competitor rankings and head to head comparisons, top cited sources, prompt level results and answer content, query fan-outs, sentiment, tasks, tags, and attribution records. Every endpoint supports timeframe, AI model, and tag filters.

Daily and time series visibility metrics (visibility rate, mention rate, citation rate, average mention order), competitor rankings and head to head comparisons, top cited sources, prompt level results and answer content, query fan-outs, sentiment, tasks, tags, and attribution records. Every endpoint supports timeframe, AI model, and tag filters.

How does the Finseo MCP server work?

The remote MCP server runs at api.finseo.ai/v1/mcp. Claude and ChatGPT connect through OAuth: you sign in with your Finseo account and approve access, no key handling needed. Cursor and headless clients authenticate with an API key. All MCP tools are read only, and workspace project restrictions are enforced automatically.

The remote MCP server runs at api.finseo.ai/v1/mcp. Claude and ChatGPT connect through OAuth: you sign in with your Finseo account and approve access, no key handling needed. Cursor and headless clients authenticate with an API key. All MCP tools are read only, and workspace project restrictions are enforced automatically.

How do I authenticate against the Finseo API?

Create an API key under Settings, then API. Keys can be scoped to read or read and write and restricted to specific projects. Send the key as a Bearer token in the Authorization header. Rate limits, response formats, and an OpenAPI specification are documented at docs.finseo.ai.

Create an API key under Settings, then API. Keys can be scoped to read or read and write and restricted to specific projects. Send the key as a Bearer token in the Authorization header. Rate limits, response formats, and an OpenAPI specification are documented at docs.finseo.ai.

Can I build white label client reports?

Yes. The Looker Studio connector imports daily visibility trends, competitor rankings, top sources, prompt performance, and fan-outs into Looker Studio, where you apply your own branding, add other data sources such as GA4 or Search Console, and schedule delivery. The Finseo Report Builder is an alternative for PDF and PPTX exports.

Yes. The Looker Studio connector imports daily visibility trends, competitor rankings, top sources, prompt performance, and fan-outs into Looker Studio, where you apply your own branding, add other data sources such as GA4 or Search Console, and schedule delivery. The Finseo Report Builder is an alternative for PDF and PPTX exports.

Is the data in Looker Studio, MCP, and the API the same as in the dashboard?

Yes. All three read from the same metrics that power the Finseo dashboard, with the same definitions: visibility rate is the share of AI answers where your brand is named or your domain is cited, mention rate counts text mentions, citation rate counts domain citations. Filters by timeframe, AI model, and tag behave identically.

Yes. All three read from the same metrics that power the Finseo dashboard, with the same definitions: visibility rate is the share of AI answers where your brand is named or your domain is cited, mention rate counts text mentions, citation rate counts domain citations. Filters by timeframe, AI model, and tag behave identically.

Can I write data into Finseo through the API?

Yes, for selected resources. Read and write API keys can create and update projects, add prompts, create tags, and submit attribution records (single or bulk). Visibility metrics, competitor data, sources, and answer content are read only because they are generated by Finseo's tracking runs.

Yes, for selected resources. Read and write API keys can create and update projects, add prompts, create tags, and submit attribution records (single or bulk). Visibility metrics, competitor data, sources, and answer content are read only because they are generated by Finseo's tracking runs.

What if I need my data in a tool that is not listed?

Use the REST API with n8n, Zapier, or Make to push data anywhere, or query the MCP server from any MCP compatible client. The bulk export endpoint returns full datasets for data warehouses such as BigQuery or Snowflake. Contact us if you need a native connector for another BI tool.

Use the REST API with n8n, Zapier, or Make to push data anywhere, or query the MCP server from any MCP compatible client. The bulk export endpoint returns full datasets for data warehouses such as BigQuery or Snowflake. Contact us if you need a native connector for another BI tool.