Meta AI and Muse Spark tracking

Meta AI Visibility Tracker: Get recommended inside WhatsApp and Instagram

Meta AI answers people where they already chat, in WhatsApp, Instagram, Facebook and Messenger, and since April 2026 it runs on Meta's Muse Spark model. Finseo tracks which brands it recommends, in the markets where those apps are how people talk.

Meta AI

For oily skin, the Solène Fluid SPF 50 is often suggested: matte finish, no white cast.

Meta AI

For oily skin, the Solène Fluid SPF 50 is often suggested: matte finish, no white cast.

5 sources cited

instagram.com
solene-skin.com
youtube.com

5 sources cited

instagram.com
solene-skin.com
youtube.com

Join 500+ ambitious teams winning the AI search era.

Würth
Kellogg's
Panasonic
Livefresh
Raiffeisen
Jägermeister
Dethleffs
Snocks
Trustpilot
Bloomwell
Lavita
Enpal
Lidl
Küche&Co
Otto Office
Christoph Sterkel, Head of Europe, Kellogg's
Kellogg's

Winning in LLMs

across every market

What you can track

Everything Meta AI says about you, measured every day.

Visibility and mentions

How often Meta AI names your brand across your prompt set, tracked daily so you see the trend, not a one-off answer.

  • Visibility rate
  • Mentions
  • Daily trend

Position against competitors

Where you land among the brands Meta AI names, and who it puts ahead of you.

  • Average position
  • #1 share
  • Share of voice

Sources and citations

The pages and domains Meta AI draws on, so you know which content actually shapes the answer.

  • Cited URLs
  • Domains
  • Source types

Sentiment and framing

How Meta AI describes you: the adjectives, the caveats and the criticism that travel with your name.

  • Sentiment
  • Aspects
  • Framing

Prompts in the local language

Prompts written the way people in that market ask, not translated from English, so the answers you measure are the ones they get.

  • Country
  • Language
  • Local intent

Reports and data access

Everything lands in the same dashboard as your other engines, with white-label reports, the API and the MCP server.

  • Report Builder
  • API & MCP
  • Looker Studio

Why Meta AI matters

The assistant with the widest distribution doesn't live on a separate website.

1B+

Monthly users · Reported by Meta, May 2025

+60%

Daily users · Meta Q2 2026 earnings call

4

Apps · Plus meta.ai and the Meta AI app

Apr '26

Model · Meta Superintelligence Labs

Source: Meta, 2025 and 2026 Read more

Know where you stand

Track your AI visibility in real-time

See exactly how AI talks about your brand. But tracking alone won't grow your revenue, you need to improve it.

Share of voice · 48 prompts

Solène38%
Brisa31%

Competitor Rankings in Meta AI

See how competitors rank in Meta AI responses. Track visibility, mentions & sentiment scores.

AI competitor analysis
Solène Fluid SPF 50

Solène Fluid SPF 50

4.6 · $24

Recommended in Meta AI23 prompts

Product Extraction

Track which products LLMs recommend. Monitor pricing and store mentions.

Meta AI in one view

Mentions, sources and tone in Meta AI.

Finseo reads every Meta AI answer to your prompts for three signals. Where all three are good, the engine recommends you.

Meta AIMentionsSourcesTone

01

Mentions

Whether Meta AI names your brand, in which position and next to which competitors.

02

Sources

Which pages Meta AI cites for your prompts and which of your own pages it trusts.

03

Tone

How Meta AI describes you: positive, neutral or negative, with the phrases it repeats.

Market and intent

Where Meta AI matters, and what people ask it.

Meta AI is strongest where WhatsApp is the internet: India, Brazil, Indonesia, Mexico and much of Latin America. The questions are quick and practical, asked mid-conversation, and the answer usually names one or two brands.

Markets

  • IndiaWhatsApp's largest market
  • BrazilMessaging-first commerce
  • Indonesia and MexicoLarge WhatsApp and Instagram audiences
  • United StatesMuse personal agent launched here first
Language
Multilingual, incl. English, Portuguese, Spanish, Hindi and Indonesian
Where it answers
Meta AI in WhatsApp, Instagram, Facebook and Messenger, meta.ai and the Meta AI app, powered by Muse Spark
Who uses it
Consumers asking quick questions mid-chat: what to buy, where to go, which service to use

What people ask

Meta AIThe language people chat in there

best phone under 20000 rupees

01 · Quick buying advice

Short answers, one or two names. Being the first name is everything.

Meta AIThe language people chat in there

hotel bom e barato em Gramado para casal

02 · Travel

Translation: Good, affordable hotel in Gramado for a couple (Brazil)

Trips get planned in group chats, with Meta AI one tap away.

Meta AIThe language people chat in there

¿qué protector solar es bueno para piel grasa?

03 · Beauty and fashion

Translation: Which sunscreen is good for oily skin? (Mexico)

Instagram-heavy categories where recommendations drive sales.

Meta AIThe language people chat in there

which bank is best for a student account

04 · Local services

Everyday decisions asked without leaving the chat.

Recommended tracking setup

Country
Your key markets, e.g. India, Brazil, US
Language
The language people chat in there
Prompt set
Short, conversational buying and local prompts, the way people type them into WhatsApp

What it draws on

  • Web search results
  • Publisher and review sites
  • Brand websites
  • Public web content in the local language

How Meta AI tracking works

From the prompts people ask to the sources Meta AI trusts.

From prompt research to daily tracking, tasks, integrations and MCP: one workflow for your Meta AI visibility.

What are people asking Meta AI?

We map the questions your buyers actually put to Meta AI, from comparisons and 'best of' lists to how-to prompts, and turn them into the prompt set you track every day.

Prompt research

New prompt

best sunscreen for oily skin

PersonaSkincare beginner

New prompt

best sunscreen for oily skin

PersonaSkincare beginner
Search intentBuying advice

Are you mentioned in Meta AI answers?

Daily runs record every answer that names or cites your brand, where you sit in it, and how you compare with competitors, so Meta AI visibility becomes a KPI you can move.

AI visibility tracking

Visibility · solene-skin.com

Cited · Pos. 1
Cited · Pos. 2

Visibility · solene-skin.com

Cited · Pos. 1
Cited · Pos. 2
Cited · Pos. 1

Which sources does Meta AI trust?

See the domains and pages Meta AI cites for your topics, where you are missing, and which content earns citations, then export it for your team with the report builder.

Report builder

Sunscreen for oily skin

solene-skin.com
instagram.com
reddit.com

Sunscreen for oily skin

solene-skin.com
instagram.com
reddit.com
healthline.com

What should you do next?

Every gap in Meta AI becomes a task with the page, the reason and a priority, sorted by impact.

AEO tasks

3 open tasks

Visibility in Meta AI
Sources & citations

3 open tasks

Visibility in Meta AI
Sources & citations
Content & markets

Does Meta AI visibility fit your stack?

Search Console, Analytics, HubSpot and more: Finseo connects your data with the answers from Meta AI.

Integrations

48 integrations

48 integrations

Your data in your AI assistant

Through the MCP server you query your visibility data in Meta AI, Claude or Cursor, with one endpoint and one key.

MCP server

Meta AI

Finseo MCP

Meta AI

Finseo MCP

What's included

Everything you measure in Meta AI.

Daily Meta AI Monitoring

Sends prompts daily to Meta AI. Extracts mentions, sources, citations & competitive rankings.

Global Coverage

Run queries from different locations worldwide. Track regional AI visibility across markets.

Meta AI Source Analysis

See which sources Meta AI cites most. Track citation rates by content type & domain authority.

Track Over Time

Monitor visibility, sources & products trends with detailed analytics.

How tracking works

Every Meta AI answer, traced back.

FAQ

Meta AI tracking, frequently asked questions.

What customers say

Rated 5.0 — and ready for your security review.

Single sign-on, roles per project and data hosted in Germany, with a data processing agreement for every organisation.

Robin Koppelmann

“We use Finseo on more than 30 client projects. The better feature set was decisive — the content tool is a straight 10/10.”

Robin Koppelmann

Founder & MD, SEOLabs

SSO via SAML

Login via your identity provider

Data in Germany

EU data residency, GDPR

Roles & audit trail

Every change logged

Engines

Every engine with its own tracking page.

Core engines in every market, regional ones where they matter. Pick an engine for all the details.

Book a demo

Find out what Meta AI tells WhatsApp users about you

Talk to our team about markets, languages and a Meta AI tracking setup for your brand.

DavidMauriceMaily
Kellogg'sPanasonicLidlWürth