Step 1 · Prompt research
What are people asking Meta AI?
We map the questions your buyers actually put to Meta AI, from comparisons and 'best of' lists to how-to prompts, and turn them into the prompt set you track every day.
Meta AI Visibility Tracker: Get recommended inside WhatsApp and Instagram
Meta AI answers people where they already chat, in WhatsApp, Instagram, Facebook and Messenger, and since April 2026 it runs on Meta's Muse Spark model. Finseo tracks which brands it recommends, in the markets where those apps are how people talk.
Brand mentionsTracked daily
CompetitorsUnlimited
Sources citedCaptured
Meta AI trackingMeta AI · Visibility report
See where Meta AI mentions you, and why.
Daily prompts · every region · every modelVisibility
68%
Mentions
1,284 / mo
Sentiment
92% positive
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Why Meta AI matters
The assistant with the widest distributiondoesn't live on a separate website.
Most people who use Meta AI never went looking for an AI app. It is a search bar and a chat inside apps billions already use, which makes it the AI answer of the messaging-first markets.
Monthly users
1B+
across Meta's apps
Reported by Meta, May 2025
WhatsApp, Instagram, Facebook, Messenger
Daily users
+60%
after the Muse Spark rebuild
Meta Q2 2026 earnings call
Engagement rising in 2026
Apps
4
one assistant
Plus meta.ai and the Meta AI app
Answers where people already chat
Model
Apr '26
Muse Spark
Meta Superintelligence Labs
Replaced Llama inside Meta AI
Source: Meta, 2025 and 2026Read more
Market and intent
Where Meta AI matters,and what people ask it.
Meta AI is strongest where WhatsApp is the internet: India, Brazil, Indonesia, Mexico and much of Latin America. The questions are quick and practical, asked mid-conversation, and the answer usually names one or two brands.
Markets
- IndiaWhatsApp's largest market
- BrazilMessaging-first commerce
- Indonesia and MexicoLarge WhatsApp and Instagram audiences
- United StatesMuse personal agent launched here first
Language
Multilingual, incl. English, Portuguese, Spanish, Hindi and Indonesian
Where it answers
Meta AI in WhatsApp, Instagram, Facebook and Messenger, meta.ai and the Meta AI app, powered by Muse Spark
Who uses it
Consumers asking quick questions mid-chat: what to buy, where to go, which service to use
What people ask
Quick buying advice
“best phone under 20000 rupees”
Short answers, one or two names. Being the first name is everything.
Travel
“hotel bom e barato em Gramado para casal”
Translation: Good, affordable hotel in Gramado for a couple (Brazil)
Trips get planned in group chats, with Meta AI one tap away.
Beauty and fashion
“¿qué protector solar es bueno para piel grasa?”
Translation: Which sunscreen is good for oily skin? (Mexico)
Instagram-heavy categories where recommendations drive sales.
Local services
“which bank is best for a student account”
Everyday decisions asked without leaving the chat.
Recommended tracking setup
Country
Your key markets, e.g. India, Brazil, US
Language
The language people chat in there
Prompt set
Short, conversational buying and local prompts, the way people type them into WhatsApp
What it draws on
- Web search results
- Publisher and review sites
- Brand websites
- Public web content in the local language
What you can track
Everything Meta AI says about you,measured every day.
01 · Visibility rate
Visibility and mentions
Measure your Meta AI mentions, citations and share of voice as KPIs over time.
How often Meta AI names your brand across your prompt set, tracked daily so you see the trend, not a one-off answer.
Today
Visibility rate
AprMayJunJulAugSep
02 · Average position
Position against competitors
03
Sources and citations
Cited URLs
Domains
Source types
04
Sentiment and framing
How Meta AI describes you: the adjectives, the caveats and the criticism that travel with your name.
05
Prompts in the local language
Prompts written the way people in that market ask, not translated from English, so the answers you measure are the ones they get.
06
Reports and data access
Report Builder
API & MCP
Looker Studio
FAQ
Meta AI tracking,frequently asked questions.
Meta AI is Meta's assistant inside WhatsApp, Instagram, Facebook and Messenger, and at meta.ai. Since April 2026 it runs on Muse Spark, a model from Meta Superintelligence Labs that replaced Llama inside the assistant. In September 2026 Meta also launched Muse, a paid personal agent, in the US.
Finseo sends your prompts to Meta AI in the markets and languages you choose, every day, and records whether your brand is named, its position among the brands mentioned, the sentiment and the sources behind the answer.
Meta AI reaches people who never open a separate AI app. In WhatsApp-first markets like India, Brazil, Indonesia and Mexico, it is often the first AI answer a consumer sees, asked mid-conversation, and it tends to name only one or two brands.
Start where your customers use WhatsApp and Instagram most. For many consumer brands that means India, Brazil, Mexico and Indonesia, plus the US where Meta is rolling out its Muse agent first.
Meta AI is a regional engine that needs its own per-market setup, so our team configures it with you and quotes it per market. The results then sit next to ChatGPT, Gemini and your other engines.
Yes. Finseo runs the same prompts across every engine you track, so you can see whether a brand that wins in ChatGPT is also the one Meta AI recommends in WhatsApp.
Track other AI platforms
Finseo monitors your brand across every major AI answer engine, with the same prompts and the same daily rhythm.
ChatGPTView tracker
ClaudeView tracker
PerplexityView tracker
GeminiView tracker
Google AI ModeView tracker
GrokView tracker
Microsoft CopilotView tracker
DeepSeekView tracker
MistralView trackerGoogle AI OverviewsView tracker
QwenView tracker
KimiView tracker
Naver AI BriefingView tracker
Upstage SolarView tracker
Maritaca SabiáView trackerHow Meta AI tracking works
From the prompts people askto the sources Meta AI trusts.
Step 2 · Visibility tracking
Are you mentioned in Meta AI answers?
Daily runs record every answer that names or cites your brand, where you sit in it, and how you compare with competitors, so Meta AI visibility becomes a KPI you can move.
Reviews
Comparisons
News
Forums
Documentation
Step 3 · Source analysis
Which sources does Meta AI trust?
See the domains and pages Meta AI cites for your topics, where you are missing, and which content earns citations, then export it for your team with the report builder.
Talk to our team
Find out what Meta AI tells WhatsApp users about you
Talk to our team about markets, languages and a Meta AI tracking setup for your brand.
Brand mentionsTracked daily
CompetitorsUnlimited
Sources citedCaptured
Meta AI tracking