Finseo's AI search attribution ties every lead, signup and closed deal back to the AI platform it came from. Capture "How did you hear about us?" answers, match GA4 and Piwik PRO revenue, and prove your AI search ROI.
Attribution connects your lead forms, CRM and analytics into one pipeline: every "heard about you in ChatGPT" answer becomes a tracked lead with a deal value and a revenue trail per AI model.
GA4AI-sourced revenue
€76,900↑ 23%
Every module below is part of the same pipeline: a widget answer becomes a matched order, a deal value, and a revenue line per AI model.
How did you hear about us?
Found you via ChatGPT
AI model detectedMost AI journeys leave no referrer. Self-reported attribution captures the leads that read about you in an AI answer and came back later.
Response sources
Your on-site widget asks the question, and HubSpot, Typeform, Jotform or Salesforce forms feed answers in too, so every channel gets credited automatically.
Every purchase, trial and renewal from Stripe, Shopify, WooCommerce or Shopware gets matched to its survey answer, so every order carries its true source.
GA4 and Piwik PRO matching connects AI referral sessions to conversions and revenue, validating self-reported answers with hard data.
ChatGPT
Highest AI-sourced pipeline this quarter
€14,200
Closed revenue, last 90 days
A clean summary per AI platform shows where leads and revenue really come from, ready to share with stakeholders.
Show exactly how much pipeline and closed revenue ChatGPT, Perplexity and Gemini generate, so your GEO budget defends itself.
See pipeline, closed revenue and deal counts broken down by ChatGPT, Perplexity and Gemini, exportable as CSV for stakeholders who never open a dashboard.
AI Revenue Report
Pipeline
€38,600
Closed revenue
€14,200
Top AI models by revenue
ChatGPT€13600
Perplexity€8200
Gemini€5400AI search attribution is the process of tracking which leads, signups and revenue actually came from AI platforms like ChatGPT, Perplexity or Gemini. Instead of guessing, you connect form answers, webhooks and analytics data to see which deals AI search influenced. Combine it with AI visibility tracking to see the full journey from AI mention to closed revenue.
Finseo captures "How did you hear about us?" answers from your forms, detects the AI model mentioned, and assigns deal values through attribution workflows. Lead sources like our HubSpot integration, Typeform, Calendly or a custom webhook feed every new lead into the attribution pipeline automatically.
Most AI journeys leave no referrer: users read an answer in ChatGPT, then visit your site directly or google your brand later. Referral data alone misses this dark funnel. Self-reported answers capture it, and you can cross-check them against AI bot traffic data to validate how AI platforms actually interact with your site.
Finseo connects to Google Analytics 4 and Piwik PRO to match AI referral sessions from ChatGPT, Perplexity, Gemini, Claude and Copilot against conversions and revenue. The result is a revenue breakdown per AI model that you can export as CSV.
Finseo attributes leads and revenue to ChatGPT, Perplexity, Gemini, Claude, Copilot and more. Every model gets its own revenue summary, so you instantly see which platform drives pipeline. Run a free AI visibility check to see which platforms already mention your brand.
AI traffic analytics shows sessions and visitor behavior from AI platforms, while attribution goes one step further and ties those visits to leads, deal values and closed revenue. Use AI traffic analytics to understand traffic patterns, and attribution to prove ROI.
Very little. Native integrations for HubSpot, Typeform and Calendly connect in minutes, and the custom webhook accepts any form or CRM payload. Field mapping and deal values are configured once per workflow. See pricing for the plans that include attribution.
Yes. Finseo only processes the lead fields you explicitly send via webhooks and forms, and revenue matching runs on aggregated analytics data from your own GA4 or Piwik PRO property. Piwik PRO in particular is a popular privacy-first choice for European teams, and you stay in control of what gets stored.
Get a personalized demo and see how Finseo attributes your leads, signups and closed deals to ChatGPT, Perplexity, Gemini and more.
