Free GEO & AEO Course with certificate
Learn Generative Engine Optimization the practical way: 30 short video lessons, from your first prompt set to measuring AI traffic and revenue. Watch every lesson and earn your Finseo Academy certificate.
- video lessons
- 30
- video lessons
- modules
- 8
- modules
- minutes
- ~63
- minutes
- languages
- EN · DE
- languages
- incl. certificate
- €0
- incl. certificate
Finseo Academy
Certified · 2026
Your learning path
From first prompt to measurable AI revenue
Join 500+ ambitious teams winning the AI search era.
Winning in LLMs
across every market
Christoph Sterkel · Head of Europe, Kellogg's
What is Generative Engine Optimization?And why it is the new SEO skill.
More and more buyers ask ChatGPT, Perplexity or Google's AI Mode instead of clicking through ten blue links. The AI writes one answer, names a handful of brands and cites a few sources. GEO is the work of making sure your brand is one of them, and this course teaches it step by step.
GEO
Generative Engine Optimization
Optimizing your brand, content and sources so generative AI models like ChatGPT, Gemini and Claude mention and recommend you in their answers.
AEO
Answer Engine Optimization
Getting your pages cited as the source behind AI answers, in Perplexity, Google AI Overviews and AI Mode, by being the clearest answer to the question.
AI visibility
The metrics that prove it
Visibility, mention rate, citation rate, position and share of voice: how often AI names you, cites you and ranks you ahead of competitors.
30 lessons, 8 modulesincluded in every Finseo plan
Every lesson is a short video of two to three minutes, recorded in the real product with real data. Work through the modules in order, or jump straight to the topic you need today.
Module 01
Get started
Project and team are set up, the right prompts are running.
6 lessons · 13 min
Welcome to Finseo
Your tour: app and agent, the sidebar, views and filters – and how the Academy is structured.
Set up your project
Location, website, synonyms and domains, so Finseo recognises every mention of your brand.
AI models & frequency
Which models fit your business, daily or weekly – and what that means for your prompt budget.
Team and roles
Invite colleagues, assign roles and decide who sees which projects – down to client access.
Prompt Research
Use Prompt Research and the Prompt Set Helper to find the questions your customers ask AI.
Track and tag prompts
Add prompts, import a CSV, organise them with tags – and know when the first results arrive.
Module 02
Understand visibility
You read every metric and every AI answer with confidence.
4 lessons · 9 min
The tracker metrics
Visibility, mention rate, citation rate and position: what each number means and how they connect.
Read an AI answer
The real answer per model, the brands named, the sources and the searches AI runs in the background.
Query fan-outs
The sub-queries AI models search in the background, how often they occur and what to do with them.
Trends and markets
Breakdown, Prompt Flow and Locations: what improved, what was lost and where you are strongest.
Module 03
Competitors and sources
You know who gets named instead of you, and why.
3 lessons · 5 min
Competitor ranking
Who ranks ahead of you, position and mention depth, share of voice and your own watch list.
Gaps and head-to-head
Prompts where only the competitor shows up – and who gets named first in a direct comparison.
Sources AI trusts
Which websites get cited, which page types win and where a placement would help you most.
Module 04
Brand image
You know how AI talks about you and where that comes from.
3 lessons · 6 min
Sentiment and aspects
How AI talks about you: the aspect map as treemap and table, and the sentiment mix per day.
Praise and criticism
What you are praised and criticised for, which pages shape it and when AI recommends you.
Products and ads
For shops: whether your products show up in AI carousels and who runs ads around your prompts.
Module 05
Take action
Analysis turns into shipped improvements.
4 lessons · 8 min
Turn data into tasks
How Finseo derives tasks, prioritises them and sends them straight to ClickUp, Asana or Jira.
Your AI analyst
Ask in your own words, let it build reports and content, and keep an eye on your credits.
Check crawlability
Check a page's GEO score, JavaScript gaps, robots.txt and entities, then fix what matters.
Create content
Create or optimise comparisons, listicles and product pages that AI especially likes to cite.
Module 06
Measure impact
You see visits, crawlers and revenue from AI.
4 lessons · 8 min
Connect Search Console
Connect in one click and discover AI-style questions hidden in your organic search traffic.
AI traffic in analytics
Connect GA4, Piwik PRO or Matomo and see visits, conversions and revenue from AI chats.
AI crawlers on your site
Connect Cloudflare, Akamai or server logs and see which bots read which of your pages.
Measure attribution
Post-purchase survey, shop connection and analytics matching – the most demanding setup.
Module 07
Report and scale
Share results and automate.
2 lessons · 4 min
Module 08
For agencies
Clients, pitches, decks and access, all under control.
4 lessons · 8 min
Bonus module for agency accounts
Clients & account structure
Create client projects, pitches and your own agency website – and keep everything in view.
Pitch projects & prompts
Set up a pitch, add prompts via research, manually or CSV, and turn it into a client project.
Branded pitch decks
Build a pitch deck with agency and client branding, present it and reuse it as a template.
Team & client access
Give colleagues access per client, show clients only their project and share projects externally.
GEO skills you can usethe same afternoon
Find the prompts that matter
Research the questions your customers really ask AI and turn them into a tracked prompt set.
Prompt researchMeasure AI visibility
Read visibility, mention rate, citation rate and position per model, prompt and market.
AI visibility trackingUnderstand query fan-outs
See the background searches AI runs before it answers, and write content that matches them.
Query fan-out analysisWin the sources AI cites
Find the domains and page types AI trusts most and where a placement moves you forward.
AI citation trackingBeat competitors in AI answers
Spot prompts where only a competitor gets named and close the gap head to head.
AI competitor analysisShape how AI talks about you
Track sentiment and the aspects AI praises or criticises, and the pages behind it.
AI brand sentimentCreate content AI likes to cite
Fix crawlability and JavaScript gaps, then publish comparisons, listicles and product pages.
AI content optimizationProve the revenue
Connect analytics, crawler logs and attribution to show visits, bots and sales from AI.
AI search attributionFinish the course,earn your GEO certificate
Watch every lesson to the end and download your personal Finseo Academy certificate as a PDF, with your name, completion date and a unique certificate ID.
- 01
Watch all lessons
Your progress is saved per lesson, so you can learn in short sessions.
- 02
Download your PDF
The certificate unlocks the moment the last lesson is done.
- 03
Share it
Add it to LinkedIn, your CV or your agency's pitch deck.
Certificate of Completion
This certifies that
Your Name
has successfully completed the Finseo Academy, 26 lessons in 7 modules on visibility in AI search, from setup and prompt research to competitors, brand image, optimization and measuring impact.
Get started · Understand visibility · Competitors and sources · Brand image · Take action · Measure impact · Report and scale
Date of completion
Your finish date
Certificate ID
FA-XXXXXXXX
Issued by
Finseo GmbH · finseo.ai
Built for the peoplewho own AI search
SEO managers
Extend classic SEO with the metrics and levers of AI search.
Content marketers
Learn which formats and sources AI picks up and cites.
Agencies
Pitch, onboard and report GEO for clients, with a bonus module just for you.
Brand & PR teams
Monitor how AI describes your brand and what shapes it.
Questions aboutthe GEO course
Start learning GEO today
30 short lessons, one certificate, zero cost. Open the Finseo Academy and watch your first lesson in two minutes.