Introducing agent and attribution

Upstage Solar Tracker: Be visible in Korea's sovereign AI

Upstage's Solar is the Korean-first model that enterprises and public bodies deploy, and that Upstage is building into Daum, the portal it bought in 2026. Finseo tracks what Solar says about your brand, in Korean, next to Naver and the global engines.

Marketing lead in a sunlit office
Brand mentionsTracked daily
CompetitorsUnlimited
Sources citedCaptured
Upstage SolarUpstage Solar tracking

Upstage Solar · Visibility report

See where Upstage Solar mentions you, and why.

Daily prompts · every region · every model

Visibility

68%

Mentions

1,284 / mo

Sentiment

92% positive

Why Solar matters

Korea's enterprise modelis becoming a search portal too.

Solar started in document-heavy enterprise work. With Daum, Korea's second-largest portal, it gets a consumer search surface as well.

Daum

#2

Korea's second-largest portal

Acquisition signed May 2026

Solar to power Daum's AI search

Language

KO

Korean-first model

Built in Seoul by Upstage

Korean context and institutions

Programme

Sovereign

Korea's national AI model project

Upstage is a selected team

Public-sector and regulated use

Enterprise

B2B

finance, legal, public sector

Document AI and Solar in production

Answers inside Korean companies

Source: Korea Herald, Korea Times, 2026Read more
Market and intent

Where Solar matters,and what people ask it.

Solar answers in two places: inside Korean enterprises and public bodies, and increasingly in Daum search. Track the B2B questions buyers ask at work and the consumer questions Daum users type.

Markets

  • South KoreaPrimary market, enterprise and Daum
  • Korean-speaking enterprises abroadSolar deployed via API and cloud

Language

Korean (ko-KR), English

Where it answers

Solar in Upstage products and enterprise deployments, and the Daum portal as Upstage rolls Solar into its search

Who uses it

Korean enterprises in finance, insurance, legal and the public sector; Daum's consumer search audience

What people ask

Enterprise software

“금융권 문서 자동화 솔루션 추천”

Translation: Document automation solutions for financial institutions

Regulated industries pick vendors with a model they are allowed to use.

Public sector

“공공기관 클라우드 보안 인증 업체”

Translation: Cloud providers with public-sector security certification

Procurement research in Korean, with Korean rules in mind.

Travel via Daum

“제주도 3박 4일 여행 코스”

Translation: A 4-day, 3-night Jeju itinerary

Portal-style questions where Daum's AI answers compete with Naver's.

Insurance

“실손보험 비교 추천”

Translation: Compare and recommend supplementary health insurance

High-value comparisons where naming order matters.

Recommended tracking setup

Country

South Korea

Language

Korean

Prompt set

B2B solution and vendor prompts plus consumer portal-style queries

What it draws on

  • Daum search and news
  • Daum Cafe communities
  • Korean web and public data
  • Company and product sites
What you can track

Everything Solar says about you,measured every day.

01 · Visibility rate

Visibility and mentions

Measure your Upstage Solar mentions, citations and share of voice as KPIs over time.

How often Upstage Solar names your brand across your prompt set, tracked daily so you see the trend, not a one-off answer.

Today

Visibility rate

AprMayJunJulAugSep

02 · Average position

Position against competitors

03

Sources and citations

Cited URLs
Domains
Source types

04

Sentiment and framing

How Upstage Solar describes you: the adjectives, the caveats and the criticism that travel with your name.

05

Prompts in the local language

Prompts written the way people in that market ask, not translated from English, so the answers you measure are the ones they get.

06

Reports and data access

Report Builder
API & MCP
Looker Studio
FAQ

Upstage Solar tracking,frequently asked questions.

Solar is the family of Korean-first large language models from Upstage, a Seoul-based AI company. It is deployed in Korean enterprises and the public sector, and Upstage is one of the teams in Korea's national sovereign-AI model programme.

Upstage signed the acquisition of Daum, Korea's second-largest search portal, from Kakao in May 2026 and plans to build Solar into Daum's search. That gives Solar a consumer search audience on top of its enterprise use.

Finseo runs your prompts against Solar in Korean, from Korea, every day, and records whether your brand is named, its position, the sentiment and the sources the answer relies on.

Both, if Korea matters to you. Naver leads consumer search with AI Briefing, while Solar covers Korean enterprise use and Daum. Finseo tracks both with the same prompts so you can compare them.

Solar is a regional engine with its own Korean setup, so our team configures it with you and quotes it per market. The results appear in the same dashboard as your other engines.

How Upstage Solar tracking works

From the prompts people askto the sources Upstage Solar trusts.

Step 1 · Prompt research

What are people asking Upstage Solar?

We map the questions your buyers actually put to Upstage Solar, from comparisons and 'best of' lists to how-to prompts, and turn them into the prompt set you track every day.

Step 2 · Visibility tracking

Are you mentioned in Upstage Solar answers?

Daily runs record every answer that names or cites your brand, where you sit in it, and how you compare with competitors, so Upstage Solar visibility becomes a KPI you can move.

Reviews
Comparisons
News
Forums
Documentation

Step 3 · Source analysis

Which sources does Upstage Solar trust?

See the domains and pages Upstage Solar cites for your topics, where you are missing, and which content earns citations, then export it for your team with the report builder.

Talk to our team

See what Korea's sovereign AI says about your brand

Talk to our team about Korean prompt sets and tracking Solar alongside Naver.