Step 1 · Prompt research
What are people asking Qwen?
We map the questions your buyers actually put to Qwen, from comparisons and 'best of' lists to how-to prompts, and turn them into the prompt set you track every day.
Alibaba's Qwen app now searches, compares and checks out across Taobao, Tmall and Alipay inside one conversation. Finseo tracks what Qwen says about your brand in Chinese, from China: who it recommends, in what order, and why.


Qwen · Visibility report
Visibility
68%
Mentions
1,284 / mo
Sentiment
92% positive
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Winning in LLMs
across every market
Christoph Sterkel · Head of Europe, Kellogg's
Qwen is not a separate AI destination. It sits across Alibaba's consumer apps, so its answers turn into orders, and it is the default model in Chinese business tooling.
Monthly users
300M+
consumer Qwen across Alibaba apps
End of February 2026
Taobao, Tmall, Alipay and more
Products
4B+
Taobao and Tmall items in reach
Integration announced January 2026
Search, compare and pay in chat
AI shoppers
140M
first AI purchase via Qwen
Chinese New Year 2026 campaign
Agentic checkout via Alipay
Enterprise share
32%
of Chinese enterprise token use
Qwen leads business usage
Default model in B2B tooling
Qwen answers where Chinese consumers shop, travel and pay, and where Chinese companies pick software and suppliers. Track prompts in Simplified Chinese, the way your buyers ask.
Markets
Language
Simplified Chinese (zh-CN), English
Where it answers
Qwen app, Taobao and Tmall, Alipay, Amap and Fliggy, plus products built on open-weight Qwen models
Who uses it
Chinese consumers shopping and planning travel; Chinese enterprises choosing software, suppliers and partners
What people ask
“500元以内的降噪耳机推荐”
Translation: Noise-cancelling headphones under 500 yuan
Answers link straight to Taobao listings, so being named is being sold.
“上海周末亲子酒店推荐”
Translation: Family-friendly hotels in Shanghai for a weekend
Qwen pulls Fliggy and Amap data into travel and local answers.
“国产新能源汽车哪个品牌更可靠”
Translation: Which Chinese EV brand is most reliable?
Head-to-head questions where foreign and domestic brands meet.
“跨境电商ERP系统哪家好”
Translation: Which ERP is best for cross-border e-commerce?
Chinese companies shortlist vendors with the model they already use at work.
Recommended tracking setup
Country
China
Language
Simplified Chinese
Prompt set
Shopping, travel and B2B vendor prompts, with price bands and city names where people use them
What it draws on

01 · Visibility rate
Measure your Qwen mentions, citations and share of voice as KPIs over time.
How often Qwen names your brand across your prompt set, tracked daily so you see the trend, not a one-off answer.
Today
Visibility rate
02 · Average position
03

04
How Qwen describes you: the adjectives, the caveats and the criticism that travel with your name.
05
Prompts written the way people in that market ask, not translated from English, so the answers you measure are the ones they get.

06
Qwen (Tongyi Qianwen) is Alibaba's family of large language models and its consumer AI app. Since January 2026 the Qwen app is connected to Taobao, Tmall, Alipay, Amap and Fliggy, so it can search products, compare them and complete a purchase inside the conversation.
Finseo runs your prompts against Qwen from China, in Simplified Chinese, every day. It records whether your brand is named, its position, sentiment, the competitors named alongside it and the sources behind the answer.
ChatGPT is not available in mainland China. Chinese consumers and businesses use domestic assistants, and Qwen is the largest of them, with more than 300 million monthly users across Alibaba's apps in early 2026.
Yes. Because Qwen reaches the Taobao and Tmall catalogue, shopping answers name concrete products and stores. Finseo shows which products and competitors appear for your category prompts.
Qwen is a regional engine that runs on a dedicated crawler in China, so our team sets it up with you and quotes it per market. The results appear in the same dashboard as your other engines.
Besides Qwen, Finseo tracks Kimi (Moonshot AI), DeepSeek, Tencent Yuanbao, Z.ai (Zhipu GLM), MiniMax, StepFun Yuewen and Xiaomi MiMo, so you can see the whole Chinese AI landscape in one place.
Finseo monitors your brand across every major AI answer engine, with the same prompts and the same daily rhythm.
ClaudeView tracker
GeminiView tracker
Microsoft CopilotView tracker
MistralView trackerStep 1 · Prompt research
We map the questions your buyers actually put to Qwen, from comparisons and 'best of' lists to how-to prompts, and turn them into the prompt set you track every day.
Step 2 · Visibility tracking
Daily runs record every answer that names or cites your brand, where you sit in it, and how you compare with competitors, so Qwen visibility becomes a KPI you can move.
Step 3 · Source analysis
See the domains and pages Qwen cites for your topics, where you are missing, and which content earns citations, then export it for your team with the report builder.
Talk to our team about Chinese prompt sets, competitors and a Qwen tracking setup for your category.
