Introducing agent and attribution

Qwen Visibility Tracker: Get recommended where China shops with AI

Alibaba's Qwen app now searches, compares and checks out across Taobao, Tmall and Alipay inside one conversation. Finseo tracks what Qwen says about your brand in Chinese, from China: who it recommends, in what order, and why.

Marketing lead in a sunlit office
Brand mentionsTracked daily
CompetitorsUnlimited
Sources citedCaptured
QwenQwen tracking

Qwen · Visibility report

See where Qwen mentions you, and why.

Daily prompts · every region · every model

Visibility

68%

Mentions

1,284 / mo

Sentiment

92% positive

Why Qwen matters

China's largest AI assistantis wired straight into commerce.

Qwen is not a separate AI destination. It sits across Alibaba's consumer apps, so its answers turn into orders, and it is the default model in Chinese business tooling.

Monthly users

300M+

consumer Qwen across Alibaba apps

End of February 2026

Taobao, Tmall, Alipay and more

Products

4B+

Taobao and Tmall items in reach

Integration announced January 2026

Search, compare and pay in chat

AI shoppers

140M

first AI purchase via Qwen

Chinese New Year 2026 campaign

Agentic checkout via Alipay

Enterprise share

32%

of Chinese enterprise token use

Qwen leads business usage

Default model in B2B tooling

Source: Alibaba announcements, 2026Read more
Market and intent

Where Qwen matters,and what people ask it.

Qwen answers where Chinese consumers shop, travel and pay, and where Chinese companies pick software and suppliers. Track prompts in Simplified Chinese, the way your buyers ask.

Markets

  • Mainland ChinaPrimary market, Qwen app and Alibaba ecosystem
  • Chinese-speaking Asia-PacificQwen models power apps well beyond Alibaba

Language

Simplified Chinese (zh-CN), English

Where it answers

Qwen app, Taobao and Tmall, Alipay, Amap and Fliggy, plus products built on open-weight Qwen models

Who uses it

Chinese consumers shopping and planning travel; Chinese enterprises choosing software, suppliers and partners

What people ask

Shopping

“500元以内的降噪耳机推荐”

Translation: Noise-cancelling headphones under 500 yuan

Answers link straight to Taobao listings, so being named is being sold.

Travel

“上海周末亲子酒店推荐”

Translation: Family-friendly hotels in Shanghai for a weekend

Qwen pulls Fliggy and Amap data into travel and local answers.

Brand comparison

“国产新能源汽车哪个品牌更可靠”

Translation: Which Chinese EV brand is most reliable?

Head-to-head questions where foreign and domestic brands meet.

B2B vendor choice

“跨境电商ERP系统哪家好”

Translation: Which ERP is best for cross-border e-commerce?

Chinese companies shortlist vendors with the model they already use at work.

Recommended tracking setup

Country

China

Language

Simplified Chinese

Prompt set

Shopping, travel and B2B vendor prompts, with price bands and city names where people use them

What it draws on

  • Taobao and Tmall listings and reviews
  • Alipay, Amap and Fliggy data
  • Chinese-language web and media
  • Brand stores and official sites
What you can track

Everything Qwen says about you,measured every day.

01 · Visibility rate

Visibility and mentions

Measure your Qwen mentions, citations and share of voice as KPIs over time.

How often Qwen names your brand across your prompt set, tracked daily so you see the trend, not a one-off answer.

Today

Visibility rate

AprMayJunJulAugSep

02 · Average position

Position against competitors

03

Sources and citations

Cited URLs
Domains
Source types

04

Sentiment and framing

How Qwen describes you: the adjectives, the caveats and the criticism that travel with your name.

05

Prompts in the local language

Prompts written the way people in that market ask, not translated from English, so the answers you measure are the ones they get.

06

Reports and data access

Report Builder
API & MCP
Looker Studio
FAQ

Qwen tracking,frequently asked questions.

Qwen (Tongyi Qianwen) is Alibaba's family of large language models and its consumer AI app. Since January 2026 the Qwen app is connected to Taobao, Tmall, Alipay, Amap and Fliggy, so it can search products, compare them and complete a purchase inside the conversation.

Finseo runs your prompts against Qwen from China, in Simplified Chinese, every day. It records whether your brand is named, its position, sentiment, the competitors named alongside it and the sources behind the answer.

ChatGPT is not available in mainland China. Chinese consumers and businesses use domestic assistants, and Qwen is the largest of them, with more than 300 million monthly users across Alibaba's apps in early 2026.

Yes. Because Qwen reaches the Taobao and Tmall catalogue, shopping answers name concrete products and stores. Finseo shows which products and competitors appear for your category prompts.

Qwen is a regional engine that runs on a dedicated crawler in China, so our team sets it up with you and quotes it per market. The results appear in the same dashboard as your other engines.

Besides Qwen, Finseo tracks Kimi (Moonshot AI), DeepSeek, Tencent Yuanbao, Z.ai (Zhipu GLM), MiniMax, StepFun Yuewen and Xiaomi MiMo, so you can see the whole Chinese AI landscape in one place.

How Qwen tracking works

From the prompts people askto the sources Qwen trusts.

Step 1 · Prompt research

What are people asking Qwen?

We map the questions your buyers actually put to Qwen, from comparisons and 'best of' lists to how-to prompts, and turn them into the prompt set you track every day.

Step 2 · Visibility tracking

Are you mentioned in Qwen answers?

Daily runs record every answer that names or cites your brand, where you sit in it, and how you compare with competitors, so Qwen visibility becomes a KPI you can move.

Reviews
Comparisons
News
Forums
Documentation

Step 3 · Source analysis

Which sources does Qwen trust?

See the domains and pages Qwen cites for your topics, where you are missing, and which content earns citations, then export it for your team with the report builder.

Talk to our team

See how Qwen recommends your brand in China

Talk to our team about Chinese prompt sets, competitors and a Qwen tracking setup for your category.