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Analysis, playbooks and numbers out of Finseo tracking: visibility, attribution, citations and what models say about brands.

AI search attribution · Aug 31, 2026 · 14 min

AI Search Attribution: 9 in 10 Conversions Go Missing

AI search attribution ties visits, signups and revenue back to the AI answers that produced them, including the ones analytics files as direct.

David Mühlenweg

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Attribution

GEO

Generative engine optimization · Aug 31, 2026

Generative Engine Optimization: 9 Techniques Tested

Generative engine optimization changes content so AI answers cite it. The measured effects are smaller and far more conditional than the marketing suggests.

Fan-out

Query fan-out · Aug 31, 2026

Query Fan-Out: 1 Prompt Becomes 9 Hidden Searches

Query fan-out is what Google AI Mode does before it answers: it rewrites your question into several synthetic searches, then builds one reply from all of them.

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Customer Story · Kellogg's

“With Finseo.ai, we win in LLMs across every market.”

It’s how a brand like ours stays visible where it matters most, across ChatGPT, Gemini and every AI answer engine that shapes how customers discover us.