What do shoppers ask AI engines about food products?

They ask which product has the least sugar or the most protein, whether it is gluten-free or vegan, what to cook with it and where to buy it. In the IFIC Food & Health Survey 2026, 23% of Americans said they would ask an AI assistant whether a food is ultraprocessed. Finseo's prompt research finds the exact wording per market and persona and shows whether your products appear in the answers.

Can Finseo check nutrition facts and allergens in AI answers?

Yes. The AI fact check compares AI answers semantically with your approved sources, such as nutrition tables, ingredient and allergen lists and approved claims. It flags deviating sugar, protein, Nutri-Score or allergen statements, names the page the wrong claim came from and suggests what to correct, for example a test of an old recipe.

Which sources do AI engines cite for food brands?

Engines draw on test magazines, retailer product pages, recipe portals, nutrition databases such as Open Food Facts, health sites, Wikipedia, Reddit and YouTube. Which ones they use differs per engine and market. Citation tracking shows the pages behind every answer, so you know which sources to update or approach first.

What is generative engine optimization (GEO) for food brands?

Classic SEO optimises for rankings in Google's results. Generative engine optimization (GEO) is about being named and cited in the answer itself: when someone asks for the best low-sugar granola, the engine gives a shortlist, not ten links. Finseo tracks whether your products are on that shortlist and turns gaps into prioritised AI visibility tasks.

Can I compare my brand with competitors and private labels?

Yes. Competitor analysis shows your share of voice against other brands and retailers' own labels per category, product, engine and market. You see the prompts where a rival is recommended and yours is not, and which sources tip the comparison.

Does Finseo track ChatGPT shopping and where-to-buy answers?

Yes. Finseo tracks prompts that ask where a product is available and which retailers engines name, and shows how your products appear in shopping answers. Details on product cards and shopping results are on the ChatGPT shopping visibility page.

Which AI platforms matter for FMCG brands?

In Acosta Group's 2026 study, ChatGPT and Google Gemini were the generative AI tools US shoppers used most, and in a Bitkom survey from 2026, 35% of AI users in Germany asked AI questions about shopping. Finseo tracks 22 engines in 150+ countries, including ChatGPT, Gemini, Perplexity and Google AI Mode.

Can a food group with many brands and markets use Finseo?

Yes. Headquarters tracks every brand across its markets, country teams own their market and agencies see the brands they work on. Workspaces and roles give each team its own view and reports; details are on the enterprise page.

How much does AI visibility tracking cost for a food or beverage brand?

The price depends on how many prompts you track, on how many engines and in how many markets. A single brand usually starts on Starter or Business, a range across several countries fits Growth, and groups with many brands get an Enterprise quote. All plans are on the pricing page.

Can a small brand team of two people use Finseo?

Yes. Every plan includes unlimited team seats, and Starter and Business are self-serve, so a founder or a two-person marketing team sets up prompts, competitors and reports without outside help. Starter comes with a 7-day free trial.

How long does it take to set up tracking for our products?

Create a project with your domain and Finseo profiles your brand and suggests prompts from real demand, which you review before tracking starts. You add the competitors and private labels you want to compare with, and results build up from the first daily run. On Enterprise our team does the set-up with you; see prompt research.

Can we track our products in several countries and languages?

Yes. Finseo tracks 22 AI engines in more than 150 countries, and you run your prompt set per market and language, for example the same breakfast questions in Germany, Austria and the UK. Regional engines are set up with our team.

Does Finseo work for D2C brands as well as brands sold in supermarkets?

Yes, the focus just differs. D2C brands mostly want to know whether engines recommend their products and link to their shop, see ChatGPT shopping visibility. Brands in retail look at which retailers are named and how they compare with private labels on the same prompts.

How is Finseo different from classic SEO tools for food brands?

SEO tools show where your pages rank in a list of links. Finseo shows what AI engines actually answer: whether your product is recommended, which claims they repeat, which competitors appear and which sources they rely on. Many food teams use both, with Finseo covering the answers SEO tools cannot see.

AI visibility for food & FMCG

See how AI engines recommend your food brand.

Shoppers ask ChatGPT, Gemini and Perplexity what is low in sugar or gluten-free. Finseo shows where your products are recommended and checks every nutrition fact.

Start free

Haverly

Crunchy Oat Granola

9 g

Haverly

Crunchy Oat Granola

9 g

What Finseo checks

Every label, read right.

Mentioned in breakfast prompts

How often AI names you.

MayJunJulAugSepOct

41 %ChatGPT

33 %

Perplexity

27 %

Gemini

36 %

AI Mode

Join 500+ ambitious teams winning the AI search era.

For brands For agencies

Christoph Sterkel, Head of Europe, Kellogg's

Winning in LLMs

across every market

Who asks

Six shoppers, one answer about your brand.

Health-conscious shoppers, parents, allergy sufferers and retail buyers ask AI engines very different questions about the same product. Finseo tracks each angle as its own prompt set.

01Health-conscious

“Which granola has the least sugar and the most protein?”

Sugar and nutrition

Whether engines quote your current sugar, protein and Nutri-Score, or values from an old recipe or a test site.

02Parents

“Is Haverly granola a healthy breakfast for a six-year-old?”

Family breakfast

How engines judge your products for children's breakfasts and lunchboxes, and which test results they rely on.

03Allergies and diets

“Is Haverly Crunchy Oat Granola gluten-free and vegan?”

Allergens and diets

Whether answers on gluten, nuts, lactose and vegan match your label, because a wrong allergen claim is a safety issue.

04Home cooks

“Easy high-protein overnight oats recipe with granola for the week”

Recipes and meal plans

Whether your products appear in the recipes and meal plans engines write, or a rival brand is named as the ingredient.

05Conscious shoppers

“Which granola brand uses organic oats and recyclable packaging?”

Sustainability claims

What engines say about your sourcing, packaging and organic claims, and whether they repeat claims you have dropped.

06Buyers and press

“Which granola brands are growing fastest in UK supermarkets?”

Trade and reputation

How engines describe your brand, listings and reputation to category managers, food journalists and investors.

41% of US consumers used ChatGPT or other AI for meal planning last month

Source: MorganMyers Food Pulse, 2026

Prompt monitoring

From breakfast question to source.

Finseo runs your food prompts in every engine and shows which test sites, retailers and recipe portals carry the answers, for every product and every market.

Prompt monitor

Active 5

Visibility

Tracked engines

ChatGPT

Gemini

Perplexity

Google AI Mode

Claude

Cited sources

haverly.com Cited · Pos. 1

Which?

BBC Good Food

Open Food Facts

haverly.com Cited · Pos. 2

YouTube

Tesco

Healthline

Wikipedia

haverly.com Cited · Pos. 1

Healthline

Which?

Ocado

haverly.com Not cited

BBC Good Food

Tesco

YouTube

Wikipedia

haverly.com Cited · Pos. 3

Wikipedia

Open Food Facts

NHS

Which?

Prompt monitor

Active 5

Visibility

Tracked engines

ChatGPT

Gemini

Perplexity

Google AI Mode

Claude

Cited sources

haverly.com Cited · Pos. 1

Which?

BBC Good Food

Open Food Facts

haverly.com Cited · Pos. 2

YouTube

Tesco

Healthline

Wikipedia

haverly.com Cited · Pos. 1

Healthline

Which?

Ocado

haverly.com Not cited

BBC Good Food

Tesco

YouTube

Wikipedia

haverly.com Cited · Pos. 3

Wikipedia

Open Food Facts

NHS

Which?

Cited sources

For each engine you see which test sites, retailers and forums the AI cites for your products and rivals.

ChatGPT

Perplexity

AI Mode

Copilot

Claude

Gemini

9 new prompts detected

ChatGPT

Perplexity

AI Mode

Copilot

Claude

Gemini

9 new prompts detected

New prompts

Finseo checks every engine continuously and suggests new food questions your shoppers are asking right now.

How it works

From the right prompts to correct nutrition facts.

Finseo finds the questions shoppers ask, checks every answer against your approved product data and shows which sources to fix first.

The questions shoppers really ask

Finseo builds your prompt set from search volume, personas and intent, from low-sugar breakfasts to gluten-free snacks, in every market and language you sell in.

Prompt research

New prompt

Which granola has the least sugar but still tastes good?

PersonaHealth-conscious

EngineChatGPT

New prompt

Which granola has the least sugar but still tastes good?

PersonaHealth-conscious

IntentComparison

EngineChatGPT

Nutrition facts checked against your data

Finseo compares every AI answer with your approved nutrition tables, allergen lists and claims, flags deviating sugar, protein or allergen statements and names the page they came from.

AI fact check

Claim · Gemini

Haverly Crunchy Oat Granola contains 22 g of sugar per 100 g, more than most granolas.

Approved source

9 g of sugar per 100 g

Claim · Gemini

Haverly Crunchy Oat Granola contains 22 g of sugar per 100 g, more than most granolas.

Approved source

9 g of sugar per 100 g

The test sites behind every answer

See which test magazines, retailers, recipe portals and forums engines cite for your products, so you know where an old recipe or a missing product comes from.

Citation tracking

Best low-sugar granola

haverly.com

which.co.uk

bbcgoodfood.com

Best low-sugar granola

haverly.com

which.co.uk

bbcgoodfood.com

reddit.com

Your share of every breakfast answer

Compare your share of voice with other brands and private labels per category, product and engine, and see the prompts where a rival is recommended instead of yours.

Competitor analysis

Share of voice · 64 prompts

Haverly31%

Kornhof27%

Share of voice · 64 prompts

Haverly31%

Kornhof27%

Fennbrook16%

Brands, markets and agencies aligned

Workspaces and roles for every brand, market and agency: headquarters steers the portfolio, country teams own their market, agencies see what they work on.

Enterprise

Workspace · roles

OwnerBrand marketing, full access

AdminCountry team per market

MemberProduct, nutrition and PR

Workspace · roles

OwnerBrand marketing, full access

AdminCountry team per market

MemberProduct, nutrition and PR

ClientAgency, read only