How can PR teams monitor brand mentions in AI-generated answers?

Finseo runs the prompts that matter for your reputation in ChatGPT, Gemini, Perplexity, Claude and more, and records every mention, its position, its sentiment and the cited sources. You see per engine and market how your brand is described and how that changes over time. Start with AI visibility tracking.

What is AI brand sentiment analysis and why does it matter for reputation?

AI brand sentiment analysis measures how positively or critically AI assistants describe your brand and which points of criticism they repeat. Because many people read only the answer and not the sources, that tone shapes perception directly. AI brand sentiment tracks it per engine and topic over time.

How does citation tracking help PR and communications teams?

When AI talks about your brand, it usually cites sources. Citation tracking shows which domains and articles the engines use, so you can find the publications that carry weight and the outdated or negative pages that need a response.

Can Finseo help identify earned media opportunities?

Yes. Finseo shows prompts where competitors are named and you are not, and which outlets, review sites and forums the engines cite for them. That list tells your team where coverage or a contribution would reach the sources AI reads. Prompt research adds new questions as they appear.

Can PR teams correct wrong information about their company in ChatGPT?

You cannot edit an AI answer directly, but you can fix what it is built on. The AI fact check compares answers with your approved statements, flags deviations and names the page the wrong claim came from, so you can update your own pages, ask publishers for corrections and track whether the answer changes.

How do brand teams track competitors in AI responses?

Add your competitors to a project and Finseo compares share of voice, position, sentiment and cited sources per prompt, engine and market. Competitor analysis shows which topics a rival owns and which arguments the engines repeat for them.

Which publications does AI cite most?

That depends on industry, engine and prompt. Muck Rack's May 2026 analysis found that earned media accounts for 84% of AI citations and journalism for about 27% of cited links. Finseo shows the outlets that actually appear for your prompts.

How do journalists use AI for research?

In Muck Rack's 2026 State of Journalism survey, 82% of journalists said they use at least one AI tool, with ChatGPT used by 47%. When a reporter asks AI for background on your company, the answer draws on the same sources Finseo tracks for you.

What AI platforms does Finseo monitor for brand mentions?

Finseo tracks 22 engines in 150+ countries, including ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode, Microsoft Copilot, Grok, DeepSeek, Mistral and Meta AI. Each engine is tracked separately.

How can PR teams measure brand narrative changes over time?

Finseo keeps the history of visibility, sentiment and citations for every prompt, so you can see week by week how your narrative develops and set it against campaigns, announcements or a crisis. The report builder turns it into PDF or PowerPoint reports for leadership.

Is Finseo suitable for enterprise brand and communications teams?

Yes. Workspaces separate brands and markets, roles control who sees what, and agencies can get read-only access. Data is hosted in Germany and processed under the GDPR with a DPA; See Finseo for enterprise.

How much does AI brand monitoring cost?

The price depends on how many prompts you track, on how many engines and in how many markets. One brand usually starts on Starter or Business, communications teams with many topics fit Growth, and groups with several brands get an Enterprise quote. All plans are on the pricing page.

Can our PR agency work in the same account as we do?

Yes. Seats are unlimited on every plan, and four roles (Owner, Admin, Member, Client) control who sees which project. Your agency can work as Member on your projects, or get read-only Client access to the reports.

How quickly can we start monitoring?

Create a project with your domain and Finseo profiles your brand and suggests prompts, which you review and extend with your own questions about executives, issues or a current story. Results build up from the first daily run. See prompt research.

Can we monitor what AI says about us in other countries and languages?

Yes. You run prompts per market and language, so you see how an issue is told in Germany, France or the US. Finseo tracks 22 AI engines in more than 150 countries; regional engines are set up with our team.

Can we use Finseo during a crisis or after a recall?

Yes. Prompts are tracked daily, so you see how answers about the issue change, which articles the engines cite and whether your own statement is picked up. AI brand sentiment shows the tone over time.

How is Finseo different from media monitoring and social listening?

Media monitoring and social listening collect what is published. Finseo shows what AI engines make of it when someone asks about you: the summary they give, its tone and the sources it rests on. That answer is now often the first version of a story people read.

AI visibility for PR & brand teams

Own your brand narrative in AI answers.

See how ChatGPT, Gemini and Perplexity describe your company and leaders, and which publications they quote. Correct wrong facts at the source.

Start free

The Velo Ledger

Mobility · 03/2025

Corvane closes battery recall early

All 4,100 affected packs have been replaced, the company says, months ahead of plan.

Cited by 3 engines · in 12 prompts

The Velo Ledger

Mobility · 03/2025

Corvane closes battery recall early

All 4,100 affected packs have been replaced, the company says, months ahead of plan.

Cited by 3 engines · in 12 prompts

What Finseo checks

Every story, sourced.

Named in e-bike brand prompts

How often AI names you.

ChatGPT42 %

Perplexity37 %

Gemini29 %

AI Mode33 %

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across every market

Who asks about you

Six audiences ask AI about your company.

Reporters, customers, applicants and investors now ask AI engines before they ask your press office. Finseo shows what each of them is told and which sources the answer rests on.

01Journalists

“What do we know about the Corvane battery recall”

Press research

What reporters read when they ask AI for background, and which articles the engines use as the source of the story.

02Customers

“Is Corvane a trustworthy brand to buy an e-bike from”

Trust answers

How engines rate your reliability and service, and whether reviews, forums or press coverage shape the verdict.

03Executives

“Who is the CEO of Corvane and what is her background”

Leadership profiles

Whether names, roles and careers of your leaders are correct, or whether AI mixes in former managers and old titles.

04Crisis team

“Are Corvane e-bike batteries safe to use after the recall”

Crisis questions

How AI tells the story of an incident after it is resolved, and whether your closing statement is part of the answer.

05Employer brand

“Is Corvane a good employer for mechanical engineers”

Employer reputation

What applicants learn about culture, pay and stability, and which review sites and articles carry the engine answer.

06Brand strategy

“Corvane or Riese & Müller: which e-bike brand is more sustainable”

Brand narrative

Which attributes AI links with you and with rivals, and whose story on quality, price and sustainability it tells.

84% of AI citations come from earned media

Source: Muck Rack, What Is AI Reading?, May 2026

Prompt monitoring

From prompt to publication.

Finseo runs your brand prompts in every engine and shows which outlets, reviews and forums carry the answer about your company.

Prompt monitor

Active 5

Visibility

Tracked engines

ChatGPT

Gemini

Perplexity

Google AI Mode

Claude

Cited sources

corvane.com Cited · Pos. 1

Reuters

Wikipedia

Electrek

corvane.com Cited · Pos. 2

YouTube

Wikipedia

Bloomberg

Trustpilot

corvane.com Cited · Pos. 1

Electrek

The Verge

Reuters

corvane.com Not cited

Trustpilot

YouTube

Wikipedia

corvane.com Cited · Pos. 2

Wikipedia

Reuters

Axios

The Verge

Prompt monitor

Active 5

Visibility

Tracked engines

ChatGPT

Gemini

Perplexity

Google AI Mode

Claude

Cited sources

corvane.com Cited · Pos. 1

Reuters

Wikipedia

Electrek

corvane.com Cited · Pos. 2

YouTube

Wikipedia

Bloomberg

Trustpilot

corvane.com Cited · Pos. 1

Electrek

The Verge

Reuters

corvane.com Not cited

Trustpilot

YouTube

Wikipedia

corvane.com Cited · Pos. 2

Wikipedia

Reuters

Axios

The Verge

Cited publications

For every engine you see which outlets carry the answer about your brand, from trade press to forums.

ChatGPT

Perplexity

AI Mode

Copilot

Claude

Gemini

7 new prompts detected

ChatGPT

Perplexity

AI Mode

Copilot

Claude

Gemini

7 new prompts detected

Sentiment over time

Finseo tracks how positive or critical each engine sounds about you and how the tone shifts after news.

From mention to message

Manage your reputation where answers form.

Learn what people ask about you, which coverage the engines trust and where they repeat wrong facts. Then fix the source and report the change to leadership.

Know what people ask about you

Prompt research shows the questions customers, journalists and applicants put to AI about your brand, with volume, persona and intent. You track the ones that shape reputation.

Prompt research

New prompt

Is Corvane safe after the battery recall?

PersonaCommuter

EngineChatGPT

New prompt

Is Corvane safe after the battery recall?

PersonaCommuter

IntentReputation

EngineChatGPT

See which publications AI quotes

For every prompt you see the articles, reviews and threads behind the answer. You learn which outlets the engines trust for your topics and where a pitch would count.

Citation tracking

Corvane battery recall

corvane.com

electrek.co

reddit.com

Corvane battery recall

corvane.com

electrek.co

reddit.com

wikipedia.org

Correct wrong facts at the source

The AI fact check compares answers with your approved statements, flags each deviation and names the page it came from, so you know which source to correct.

AI fact check

Claim · ChatGPT

Corvane recalled 40,000 e-bikes in 2025 over fire risks.

Approved source

4,100 battery packs in 2024, recall closed

Claim · ChatGPT

Corvane recalled 40,000 e-bikes in 2025 over fire risks.

Approved source

4,100 battery packs in 2024, recall closed

Hold your narrative against rivals

Share of voice and sentiment per topic show where Halvik owns the story, for example on sustainability, and which arguments the engines repeat for each brand.

Competitor analysis

Share of voice · 52 prompts

Corvane41%

Halvik35%

Share of voice · 52 prompts

Corvane41%

Halvik35%

One view for comms and agencies

Workspaces per brand or market, four roles from owner to client and PDF or PowerPoint reports for leadership. Your PR agency sees the same data, read only.

Report builder

Workspace · roles

OwnerHead of comms

AdminBrand team

MemberPress office

Workspace · roles

OwnerHead of comms

AdminBrand team

MemberPress office

ClientPR agency · read only