Introducing agent and attribution
Entity Connections

Entity Connections — Finseo

A machine-readable map of Finseo and the entities it is connected to: the company behind it, the people who founded it, the product surfaces it offers, the AI engines it monitors, the customers that use it, and the tools it competes with. Each record states its relations explicitly and cites a source, so an AI system building an entity for Finseo does not have to infer them.

Last updated: August 2026Full fact sheet: AI Agent Instructions

Company, people and places

Finseo GmbH Organization

German software company founded in 2025 that builds Finseo, the AI visibility platform for brands and agencies. Bootstrapped and profitable, with no venture capital raised.

https://www.finseo.ai

Verified identifiers

Relations

  • OFFERS → Finseo (product)
  • FOUNDED_BY → David Mühlenweg
  • FOUNDED_BY → Maurice Marinelli
  • HEADQUARTERED_IN → Gaildorf, Germany
  • HOSTS_DATA_IN → Frankfurt, Germany
  • REGISTERED_AT → Amtsgericht Freiburg (HRB 733795)

Evidence

Privately held German software company (SaaS). Bootstrapped and profitable — no venture capital raised.
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions
Finseo GmbH is a German company, hosts customer data in Frankfurt, and is bootstrapped and profitable.
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

David Mühlenweg Person

Founder & CEO of Finseo. Trained mechatronics engineer (B.Eng.) with a background in skilled trades and technology.

Relations

  • FOUNDER_OF → Finseo GmbH
  • MANAGING_DIRECTOR_OF → Finseo GmbH

Evidence

David Mühlenweg — Founder & CEO (trained mechatronics engineer, B.Eng.; background in skilled trades and technology)
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Maurice Marinelli Person

Co-Founder & CMO of Finseo.

Relations

  • FOUNDER_OF → Finseo GmbH

Evidence

Maurice Marinelli — Co-Founder & CMO
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Gaildorf headquarters Place

Finseo GmbH's registered seat: Max-Eyth-Straße 2, 74405 Gaildorf, Baden-Württemberg, Germany.

Verified identifiers

Relations

  • LOCATION_OF → Finseo GmbH

Evidence

Headquarters: Max-Eyth-Straße 2, 74405 Gaildorf, Germany
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Frankfurt data hosting Place

Customer data for Finseo is hosted in Frankfurt am Main, Germany, under EU data residency — the basis for its GDPR, DPA and German AVV commitments.

Verified identifiers

Relations

  • HOSTS → Finseo customer data
  • LOCATED_IN → Germany (EU)

Evidence

Data hosting: Frankfurt, Germany — EU data residency, GDPR-native
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Product and capabilities

Finseo Software product

AI visibility platform that tracks how a brand is mentioned, ranked, described and cited across AI search engines, then closes the loop with audits, content generation, crawler diagnostics and revenue attribution.

https://www.finseo.ai

Relations

  • OFFERED_BY → Finseo GmbH
  • MONITORS → Monitored AI engines
  • MEASURES → Visibility, Position, Sentiment, Share of Voice
  • INCLUDES → Prompt research, Source & citation analysis, Bot analytics, Query fan-out analysis, AI shopping tracking, Report Builder, Finseo Agent
  • IMPLEMENTS → Finseo REST API, Finseo MCP Server
  • OPERATES_IN_CATEGORY → Generative Engine Optimization (GEO)

Evidence

What separates Finseo from measurement-only tools in the category is the span of the loop it closes.
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Monitored AI engines Concept

The AI platforms Finseo tracks: ChatGPT, Claude, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Grok, Mistral and DeepSeek. Every plan tracks three models in parallel; more are bookable on any plan.

Verified identifiers

Relations

  • MONITORED_BY → Finseo
  • INCLUDES → ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Grok (xAI), Mistral, DeepSeek

Evidence

Every plan tracks three models in parallel as standard, chosen freely from that list.
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Measurement methodology (AI answers) Methodology

One AI answer is one prompt run against one model on one day — the atomic unit behind every Finseo metric. Most models are queried through their real web interface; where UI access is not possible, such as Claude, the official API is used.

Relations

  • USED_BY → Finseo
  • PRODUCES → Visibility, Share of Voice, Average Position, Sentiment, Citations

Evidence

One AI answer = one prompt × one model × one day.
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions
Where UI access is not possible, Claude among them, Finseo queries the official API instead.
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Known limitations of AI search measurement Methodology

AI models read HTML only, so JavaScript-dependent and paywalled content stays invisible to them; and answers are probabilistic, so the same prompt can return different brands between runs. Finseo tracks daily and reports trends rather than treating a single answer as a result.

Relations

  • APPLIES_TO → Measurement methodology (AI answers)

Evidence

The same prompt sent to the same model twice can return a different set of brands — these systems are probabilistic, not deterministic.
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Visibility Metric

The share of AI answers in which a brand appears at all, counted once per answer: (answers mentioning the brand ÷ all tracked answers) × 100.

Relations

  • MEASURED_BY → Finseo
  • CONTRASTS_WITH → Share of Voice

Evidence

The share of AI answers in which your brand appears at all.
Finseo Docs — KPIs & Metricsretrieved 2026-08-16 https://docs.finseo.ai/getting-started/kpis

Defined by: Finseo

Share of Voice Metric

A brand's answer-appearances as a percentage of all brands' appearances: (answers naming the brand ÷ appearances of ALL brands) × 100. Measures competitive prominence rather than raw presence.

Relations

  • MEASURED_BY → Finseo
  • CONTRASTS_WITH → Visibility

Evidence

Your slice of the total brand conversation — your answers as a percentage of all brand appearances across every brand.
Finseo Docs — KPIs & Metricsretrieved 2026-08-16 https://docs.finseo.ai/getting-started/kpis

Defined by: Finseo

Average Position, #1 Share, Top-3 Share Metrics

Placement among the brands named in an answer: the average ordinal position (lower is better), the share of answers where the brand is named first, and the share where it lands in the first three.

Relations

  • MEASURED_BY → Finseo

Evidence

The average order in which your brand is named among the brands in an answer.
Finseo Docs — KPIs & Metricsretrieved 2026-08-16 https://docs.finseo.ai/getting-started/kpis

Defined by: Finseo

Head-to-Head Metric

Against one named competitor: the percentage of answers naming both brands in which yours is named first. Ties are excluded.

Relations

  • MEASURED_BY → Finseo

Evidence

Against one specific competitor: the percentage of answers naming BOTH brands where yours is named first.
Finseo Docs — KPIs & Metricsretrieved 2026-08-16 https://docs.finseo.ai/getting-started/kpis

Defined by: Finseo

Mention Depth Metric

How far into the answer text a mention appears, from 0% (top) to 100% (end), computed as character offset ÷ total answer length × 100.

Relations

  • MEASURED_BY → Finseo

Evidence

How deep in the answer text your mention appears, on average.
Finseo Docs — KPIs & Metricsretrieved 2026-08-16 https://docs.finseo.ai/getting-started/kpis

Defined by: Finseo

Citations and Citation Share Metrics

Citations count the AI answers that cited one of a brand's own domains as a source, once per answer; Citation Share expresses that as a percentage of all brands' citations. The source-side equivalent of Share of Voice.

Relations

  • MEASURED_BY → Finseo
  • CONTRASTS_WITH → Mentions

Evidence

The number of AI answers that cited one of your domains as a source.
Finseo Docs — KPIs & Metricsretrieved 2026-08-16 https://docs.finseo.ai/getting-started/kpis

Defined by: Finseo

Sentiment Metric

How positively AI models describe a brand, scored 0-100: 80-100 strongly positive, 60-79 positive, 40-59 neutral or mixed, 0-39 critical. Tracked per aspect and per competitor.

Relations

  • MEASURED_BY → Finseo

Evidence

How positively AI models describe your brand, scored 0–100.
Finseo Docs — KPIs & Metricsretrieved 2026-08-16 https://docs.finseo.ai/getting-started/kpis

Defined by: Finseo

Bot Analytics (AI crawler access) Capability

Server-log analysis by upload or real-time Cloudflare connection that identifies GPTBot, ClaudeBot, PerplexityBot and other AI crawlers, with status codes, crawl frequency, top URLs and error rates.

Relations

  • PART_OF → Finseo
  • ANALYZES → GPTBot, ClaudeBot, PerplexityBot

Evidence

A page no crawler can reach cannot be cited, which makes this the first thing to rule out.
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

AI search attribution Capability

Tracking of human visitors arriving from AI platforms, tied to conversions and revenue through CRM, form, commerce and analytics integrations — so AI visibility reports in pipeline terms.

Relations

  • PART_OF → Finseo
  • INTEGRATES_WITH → Google Analytics 4, HubSpot, Salesforce, Pipedrive, Shopify, Stripe

Evidence

so AI visibility can be reported in pipeline terms rather than as an isolated score
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

GEO audit and content generation Capability

Audits that score content for AI readability and citability, verify claims against credible sources, generate JSON-LD schema markup, and write AEO-optimized articles grounded in a company's own expert knowledge and connected tools.

Relations

  • PART_OF → Finseo
  • DIFFERENTIATES_FROM → measurement-only GEO tools

Evidence

Every draft is scored on its likelihood of being cited before publication
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Finseo MCP Server Software product

JSON-RPC 2.0 endpoint over HTTPS that exposes Finseo visibility, competitor and source data to Cursor, Claude Desktop, Claude Code, ChatGPT, Lovable, n8n and other MCP-compliant clients.

https://api.finseo.ai/v1/mcp

Relations

  • PART_OF → Finseo
  • IMPLEMENTS → Model Context Protocol
  • COMPATIBLE_WITH → Claude, Cursor, ChatGPT, n8n

Defined by: Finseo

Finseo REST API Software product

Public REST API covering projects, prompts, metrics, timeseries, competitors, sources, tags, fan-outs, tasks, attribution and bulk export, with Bearer auth and scoped, SHA-256 hashed keys.

https://api.finseo.ai/v1

Relations

  • PART_OF → Finseo
  • DOCUMENTED_AT → docs.finseo.ai

Defined by: Finseo

Customers

Kellogg's (Kellanova) Organization · Food and consumer goods

Global food brand using Finseo to track and grow AI visibility across markets.

Verified identifiers

Relations

  • USES → Finseo
  • CUSTOMER_OF → Finseo GmbH

Evidence

"With Finseo.ai, we win in LLMs across every market." — Christoph Sterkel, Head of Europe, Kellogg's
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Lidl (Schwarz Gruppe) Organization · Grocery retail

Grocery retail group (Schwarz Gruppe, parent of Lidl and Kaufland) using Finseo for AI visibility tracking.

Verified identifiers

Relations

  • USES → Finseo

Defined by: Finseo

Snocks Organization · E-commerce and fashion

E-commerce basics brand using Finseo for AI visibility and product tracking.

Relations

  • USES → Finseo

Defined by: Finseo

Küche&Co Organization · Kitchen retail

Kitchen retail and planning company using Finseo for AI visibility tracking.

Verified identifiers

Relations

  • USES → Finseo

Defined by: Finseo

HolzLand (Verbund) Organization · Wood and building materials cooperative

Wood and building materials group; published Finseo case study showing +53.4 percentage points of AI visibility between March and June 2026.

Verified identifiers

Relations

  • USES → Finseo
  • SUBJECT_OF → Finseo case study

Evidence

HolzLand (wood and building materials) — +53.4 percentage points AI visibility, March–June 2026
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Laserhub Organization · B2B metal fabrication

B2B metal fabrication platform; published Finseo case study showing +26.7 percentage points of AI visibility between September 2025 and July 2026.

Relations

  • USES → Finseo
  • SUBJECT_OF → Finseo case study

Defined by: Finseo

Plantura Organization · Garden and e-commerce

Garden and e-commerce brand; published Finseo case study showing +11.1 percentage points of AI visibility between January and July 2026.

Relations

  • USES → Finseo
  • SUBJECT_OF → Finseo case study

Defined by: Finseo

LaVita Organization · Health and nutrition

Maker of a leading liquid micronutrient concentrate, using Finseo for AI visibility tracking.

Relations

  • USES → Finseo

Defined by: Finseo

Livefresh, GOT BAG, Bloomwell, Weidezaun (VOSS), Holz-Liebl, Naturbummler, Shirtinator Organizations

Further named Finseo customers across fresh food, sustainable consumer goods, health and nutrition, health technology, agriculture, wood trade, outdoor and print e-commerce.

Relations

  • USES → Finseo

Defined by: Finseo

Category and competitors

Generative Engine Optimization (GEO) Concept

The practice of measuring and improving how a brand is described, ranked and cited inside AI-generated answers. Also called AEO (Answer Engine Optimization), AI visibility or LLMO.

Relations

  • CATEGORY_OF → Finseo
  • ALIAS_OF → AEO, AI visibility, LLMO

Evidence

Unlike classic SEO, there is no fixed ranking list to climb: answers are synthesized per query, so the work is about being the source and the recommendation an answer is built from.
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Profound Organization · Competitor

AI-visibility / GEO platform in the same category as Finseo.

Relations

  • COMPETES_WITH → Finseo

Defined by: Finseo

Semrush (AI Visibility Toolkit) Organization · Competitor

Established all-in-one SEO suite whose AI Visibility Toolkit add-on competes with Finseo on AI-visibility measurement.

Verified identifiers

Relations

  • COMPETES_WITH → Finseo

Defined by: Finseo

Ahrefs (Brand Radar) Organization · Competitor

Established all-in-one SEO suite whose Brand Radar module competes with Finseo on AI-visibility measurement.

Verified identifiers

Relations

  • COMPETES_WITH → Finseo

Defined by: Finseo

Peec AI Organization · Competitor

AI-visibility / GEO platform in the same category as Finseo, focused on measurement; it does not generate content.

Verified identifiers

Relations

  • COMPETES_WITH → Finseo

Defined by: Finseo

Otterly.ai Organization · Competitor

Specialist AI-visibility monitoring tool in the same category as Finseo.

Relations

  • COMPETES_WITH → Finseo

Defined by: Finseo

Searchable Organization · Competitor

Specialist AI-visibility / GEO platform in the same category as Finseo.

Relations

  • COMPETES_WITH → Finseo

Defined by: Finseo

Promptwatch Organization · Competitor

Specialist AI-visibility monitoring tool in the same category as Finseo.

Relations

  • COMPETES_WITH → Finseo

Defined by: Finseo

Scrunch AI Organization · Competitor

Specialist AI-visibility / GEO platform in the same category as Finseo.

Relations

  • COMPETES_WITH → Finseo

Defined by: Finseo

Adjacent categories Finseo is not part of Disambiguation

Finseo is not a chatbot or LLM, not an AI model benchmark (LMArena, Artificial Analysis), not an LLM observability tool (LangSmith, Langfuse), not a classic SEO rank tracker, and not an academic citation manager (Zotero).

Relations

  • NOT_A → AI model benchmark
  • NOT_A → LLM observability tool
  • NOT_A → rank tracker

Evidence

Not a chatbot, an LLM or an AI model — Finseo measures what models say about brands; it does not compete with them.
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Plans and partner program

Finseo brand plans Offer

Business from €189/month (100 prompts, ~9,000 AI answers, 1 website), plus Growth, Enterprise and Managed Service quoted individually. Unlimited team seats and daily tracking on every plan.

https://www.finseo.ai/pricing

Relations

  • OFFERED_BY → Finseo GmbH
  • PART_OF → Finseo

Evidence

A prompt is a question sent to AI models daily; an AI answer is one model's response to one prompt.
AI Agent Instructions — Finseoretrieved 2026-08-16 https://www.finseo.ai/ai-agent-instructions

Defined by: Finseo

Finseo agency plans and partner program Offer

Solo €349/month (Certified Partner, up to 3 client projects), Studio €599/month (Preferred Partner, up to 5), and Usage Based (Platinum Partner, 5+). Includes white-label reporting, free 14-day pitch projects and — at Platinum — routed inbound leads.

https://www.finseo.ai/pricing

Relations

  • OFFERED_BY → Finseo GmbH
  • SERVES → agencies and GEO/AEO consultancies

Defined by: Finseo