How does AI visibility tracking help defence companies?

Journalists, buyers and investors now research with AI: 82% of journalists use at least one AI tool (Muck Rack, 2026), and 51% of B2B software buyers start their research in an AI chatbot (G2, 2026). AI visibility tracking shows whether ChatGPT, Gemini and Perplexity name your company, what they say about it and which sources they rely on. Start with AI visibility tracking or a free check.

Who asks AI engines about defence companies?

Procurement teams and allied partners, ministries and parliamentary staff, journalists and analysts, investors, engineers considering a job, and NGOs and the public. Each group asks different questions, from capabilities and contracts to ethics and exports. Finseo tracks each angle as its own prompt set with prompt research.

Can Finseo correct a wrong contract figure in AI answers?

No tool can edit an engine's answer directly, but you can fix what it relies on. The AI fact check compares AI answers with your approved sources, such as press releases and fact sheets, flags deviations and names the article the wrong claim came from. AI visibility tasks then turn it into a concrete step, for example asking a trade-press outlet to correct a figure.

How does disinformation affect what AI says about defence companies?

In a March 2025 NewsGuard audit, ten leading chatbots repeated false narratives from the pro-Kremlin Pravda network 33% of the time. An EBU/BBC study (October 2025) found a significant issue in 45% of AI answers about news. Finseo shows which sources engines cite about you, so you spot a dubious source early and can respond with verified facts.

Does Finseo need access to classified or export-controlled information?

No. Finseo analyses public AI answers to the prompts you track, and the fact check compares them with sources you have approved for publication. Data is hosted in Germany and the EU, processing is GDPR-compliant with a data processing agreement. Details are on the enterprise page.

Which sources do AI engines cite for defence topics?

Typically Wikipedia, defence trade press, wire services, business media, think tanks such as SIPRI, government and NATO pages, and for employer questions review sites and LinkedIn. Citation tracking shows the exact pages per engine and prompt, and the query fanout analysis shows which searches the engine runs to build its answer.

How can defence companies handle ethics and ESG questions in AI search?

Investors and the public ask engines about exports, autonomy and ESG. According to Sustainalytics (August 2025), 92% of EU Article 8 funds exclude controversial weapons, while only 31% apply exclusions related to military contracting. A clear, approved policy page gives engines your position to cite, and brand sentiment shows how the tone of the answers changes.

Can we see how we appear to engineers and job seekers?

Yes. Finseo tracks employer prompts such as whether your company is a good place for software engineers or how it handles ethics questions. You see whether engines quote your careers pages or review sites, and which competitors they recommend to the same candidates.

How is GEO for defence different from classic SEO?

Classic SEO optimises for rankings in search results. Generative engine optimization (GEO) is about being named and described correctly in the answer itself, within the limits of export control and approval rules on what you may publish. Finseo shows where engines lack approved facts about you and prioritises the gaps as AI visibility tasks.

Which AI engines should defence companies track?

The engines your audiences use in each market: usually ChatGPT, Gemini, Perplexity, Microsoft Copilot and European engines such as Mistral. Finseo tracks 22 engines in 150+ countries.

Can a defence group with several units and countries use Finseo?

Yes. Workspaces and roles give each business unit, country and team its own view: communications, investor relations, HR and agencies each see their prompts and reports. The report builder creates PDF and PPT reports for management; details are on the enterprise page.

How much does AI visibility tracking cost for a defence company?

Cost depends on how many prompts you track, how many engines answer them and how many markets you cover. Startups usually start on Starter or Business, growing suppliers on Growth, and groups with several units and countries on Enterprise. Current prices are on the pricing page.

Can a defence startup compete with the primes in AI answers?

In its niche, often yes. Engines answer questions like which European companies build counter-drone systems from trade press, lists and analyses, not from company size. Finseo shows which sources name the leaders, so a startup knows where to be covered.

Can our PR agency and business units get their own access?

Yes. Team seats are unlimited, and the roles Owner, Admin, Member and Client decide who edits prompts and who only reads reports. Agencies and units see the projects they work on and nothing else.

What do we need to set up tracking?

Your domain and the competitors you want to compare against. Finseo profiles your company from public pages and suggests prompts for procurement, press, investors and talent through prompt research. The first answers arrive after the first runs.

Can we track AI answers in several NATO and EU languages?

Yes. Finseo tracks 22 engines in 150+ countries, and each prompt runs in the market and language you choose. A group sees how procurement and press questions are answered in each country it sells to.

How is Finseo different from media monitoring for defence companies?

Media monitoring collects articles that mention you. Finseo shows what AI engines make of those articles when someone asks: whether you are named, how you are described and which sources the answer relies on, through citation tracking.

AI visibility for defence

See what AI engines say about your defence company.

Buyers, journalists and investors ask ChatGPT, Gemini and Perplexity about you. Finseo checks the answers against your approved facts and sources.

Start free

Veyra Defence

Veyra Lynx

Class I

Veyra Defence

Veyra Lynx

Class I

What Finseo checks

Every figure, on record.

Mentioned in defence-tech prompts

How often AI names you.

MayJunJulAugSepOct

41 %ChatGPT

37 %

Perplexity

26 %

Gemini

33 %

AI Mode

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across every market

Who asks

Six audiences, one answer about your company.

Procurement, politics, press, investors, engineers and NGOs ask AI engines very different questions about the same company. Finseo tracks each angle as its own prompt set.

01Procurement

“Which European reconnaissance drones are already in service with NATO forces?”

Capabilities and contracts

Whether engines name your systems for national and allied procurement, and which contracts and references they cite.

02Politics

“Which German defence startups received federal contracts in 2025?”

Facts for decision-makers

What ministries, MPs and their staff read about your contracts, funding and jobs, and whether the figures are current.

03Journalists

“Who owns Veyra Defence and how large are its contracts?”

Figures and background

Which ownership, revenue and contract figures engines give reporters, and which trade-press articles they come from.

04Investors

“Which European defence tech startups raised the most money in 2025?”

Growth and funding

How engines describe your funding rounds, growth and order book when investors screen the booming defence sector.

05Engineers

“Is it ethical to work as a software engineer at Veyra Defence?”

Employer brand

What engines tell engineers about your culture, mission and ethics, and whether review sites or your own pages count.

06Public & NGOs

“Does Veyra Defence export drones to countries outside the EU and NATO?”

Export and ethics

How engines answer questions on exports, autonomy and ESG, and whether NGO reports or your own policy pages lead.

33% of the time, leading chatbots repeated Pravda-network falsehoods

Source: NewsGuard audit, via AFP, March 2025

Prompt monitoring

From defence question to source.

Finseo runs your defence prompts in every engine and shows which trade press, think tanks and registers carry the answers, for every product, market and language.

Prompt monitor

Active 5

Visibility

Tracked engines

ChatGPT

Gemini

Perplexity

Google AI Mode

Claude

Cited sources

veyra-defence.com Cited · Pos. 1

Defense News

Wikipedia

Reuters

veyra-defence.com Cited · Pos. 2

Wikipedia

Breaking Defense

SIPRI

YouTube

veyra-defence.com Cited · Pos. 1

Janes

Reuters

Defense News

veyra-defence.com Not cited

Wikipedia

Handelsblatt

NATO

Breaking Defense

veyra-defence.com Cited · Pos. 3

SIPRI

Wikipedia

Janes

Glassdoor

Prompt monitor

Active 5

Visibility

Tracked engines

ChatGPT

Gemini

Perplexity

Google AI Mode

Claude

Cited sources

veyra-defence.com Cited · Pos. 1

Defense News

Wikipedia

Reuters

veyra-defence.com Cited · Pos. 2

Wikipedia

Breaking Defense

SIPRI

YouTube

veyra-defence.com Cited · Pos. 1

Janes

Reuters

Defense News

veyra-defence.com Not cited

Wikipedia

Handelsblatt

NATO

Breaking Defense

veyra-defence.com Cited · Pos. 3

SIPRI

Wikipedia

Janes

Glassdoor

Cited sources

For each engine you see which trade press, think tanks and registers the AI cites for you and your rivals.

ChatGPT

Perplexity

AI Mode

Copilot

Claude

Gemini

9 new prompts detected

ChatGPT

Perplexity

AI Mode

Copilot

Claude

Gemini

9 new prompts detected

New prompts

Finseo checks every engine continuously and suggests new defence questions your audiences are asking now.

How it works

From the right prompts to approved facts.

Finseo finds the questions buyers, press and talent ask, checks every answer against your approved facts and shows which sources to correct first.

The questions your audiences ask

Finseo builds your prompt set from search volume, personas and intent, from procurement shortlists to ethics questions, in every market and language you work in.

Prompt research

New prompt

Which European startups build reconnaissance drones?

PersonaJournalist

EngineChatGPT

New prompt

Which European startups build reconnaissance drones?

PersonaJournalist

IntentMarket overview

EngineChatGPT

Contracts and facts checked against your data

Finseo compares every AI answer with your approved fact sheets and press releases, flags deviating contract, funding or export claims and names the page they came from.

AI fact check

Claim · Gemini

Veyra Defence won a framework contract worth €900 million in 2025.

Approved source

€90 million over four years

Claim · Gemini

Veyra Defence won a framework contract worth €900 million in 2025.

Approved source

€90 million over four years

The press behind every answer

See which trade press, wire services, think tanks and Wikipedia articles engines cite about you, so you know where a wrong figure or a missing product comes from.

Citation tracking

European small reconnaissance drone makers

veyra-defence.com

wikipedia.org

breakingdefense.com

European small reconnaissance drone makers

veyra-defence.com

wikipedia.org

breakingdefense.com

reuters.com

Your share of every shortlist

Compare your share of voice with other defence companies per capability, market and engine, and see the prompts where a rival is named instead of you.

Competitor analysis

Share of voice · 68 prompts

Veyra34%

Corvin29%

Share of voice · 68 prompts

Veyra34%

Corvin29%

Haldor Aero17%

Communications, IR and HR aligned

Workspaces and roles for every team: communications owns the facts, investor relations and HR see their prompts, and your agency gets read-only access.

Enterprise

Workspace · roles

OwnerCommunications, full access

AdminInvestor relations

MemberHR and employer brand

Workspace · roles

OwnerCommunications, full access

AdminInvestor relations

MemberHR and employer brand

ClientPR agency, read only