How do candidates use AI to research employers?

29 % of applicants in Germany already use AI tools such as ChatGPT or Claude to research jobs and employers, and 42 % find the results more credible than Google or job boards (WU Vienna, IMC Krems, University of Amsterdam, 2026). AI visibility tracking shows whether you appear in those answers and how you are described.

What does ChatGPT say about my company as an employer?

That depends on the prompt, the market and the sources the engine finds, so it differs between applicants, apprentices and skilled workers. Finseo runs those prompts regularly and shows the answer, its tone and its sources; a first look is possible with the free check and ChatGPT tracking.

Which sources do AI engines use for employer questions?

Mostly your careers pages, review portals such as kununu and Glassdoor, job boards, press and forums like Reddit. In a 2026 survey, 69 % of applicants noticed rating portals in AI answers about jobs. Citation tracking lists every source each engine cites for your prompts.

Can Finseo detect outdated salary or benefit information?

Yes. The AI fact check compares AI answers semantically with your approved sources, such as pay bands, benefit pages and location lists. It flags deviations like an old starting wage or a closed site, names the page the wrong claim came from and suggests an action plan.

How does the EU Pay Transparency Directive affect AI answers about pay?

The directive requires employers to tell applicants the starting pay or pay range before the interview; member states had to transpose it by 7 June 2026, and Germany's implementing law is still pending. Published pay bands give engines a reliable source, and Finseo shows whether they quote yours or old figures. Finseo does not replace legal advice.

How do negative reviews affect what AI says about us as an employer?

Engines summarise reviews and threads, so a few critical posts can shape the tone of the answer. Brand sentiment shows which topics are praised or criticised, such as pay, shifts or leadership, and which sources carry the criticism, so you can respond where it matters.

Can we compare our employer brand with competitors for talent?

Yes. Competitor analysis shows your share of voice in employer prompts against the companies competing for the same people, per engine, role and region. You see where another employer is named first and the sources those answers rely on.

What is GEO for employer branding?

Generative engine optimization means structuring careers pages, pay bands, benefits and training information so AI engines can find, understand and cite them correctly. Finseo shows which of your pages are cited and what is missing, and AI content optimization turns it into tasks.

Which AI platforms matter for recruiting?

ChatGPT is the largest: around 40 million US adults have used it to help with their job search (OpenAI, 2025). Google AI Overviews and AI Mode, Gemini, Perplexity, Copilot and Claude follow. Finseo tracks 22 engines in 150+ countries, for example Google AI Mode.

Do employers already use Finseo for their employer brand?

Yes. Lidl makes its employer brand visible in AI search with Finseo; you can find the story on our customers page. More than 500 teams use Finseo to track their visibility in AI answers.

Is Finseo GDPR compliant for HR teams?

Finseo analyses public AI answers and processes no applicant or employee data. Data is hosted in Germany, processing follows the GDPR with a data processing agreement. Roles for HR, communications and country teams are described on the enterprise page.

How much does AI visibility tracking cost for employer branding?

The price depends on how many prompts you track, on how many engines and in how many countries. One employer brand usually starts on Starter or Business, recruiting across many locations fits Growth, and groups with several companies get an Enterprise quote. All plans are on the pricing page.

Can HR, recruiting and marketing work in the same account?

Yes. Seats are unlimited on every plan, and four roles (Owner, Admin, Member, Client) control who sees which project. Recruiting can own the job prompts, marketing the brand prompts, and works councils or management can get read-only access.

What do we need to start tracking our employer brand?

Your careers site, the roles and locations you hire for and the employers you compete with for talent. Finseo suggests the prompts candidates really ask, which you review before tracking starts; results build up from the first daily run. See prompt research.

Can we see what candidates in other countries are told about us?

Yes. You run prompts per country and language, for example for nurses recruited from abroad or engineers asking in English. Finseo tracks 22 AI engines in more than 150 countries.

Does it work for blue-collar and apprenticeship hiring too?

Yes. Questions about shifts, pay for warehouse jobs or apprenticeships are prompts like any other, and they often lead to different sources than office roles. Tag them separately to see where you are named for each target group.

How is Finseo different from social listening and review monitoring?

Those tools show what people post about you. Finseo shows what AI engines make of it when a candidate asks: whether you are recommended, how pay and culture are described and which review site or article the answer is built on. That is the version many applicants now read first.

AI visibility for HR & employer branding

Know what AI tells candidates about you.

Applicants ask ChatGPT, Gemini and Perplexity whether you are a good employer and what you pay. Finseo checks the answers against your data.

Start free

Holmbach

Careers

€15.80

Holmbach

Careers

€15.80

What Finseo checks

Every role, told fairly.

Named in employer prompts

How often AI names you.

41 %ChatGPT

34 %

Perplexity

28 %

Gemini

31 %

AI Mode

Join 500+ ambitious teams winning the AI search era.

For brands For agencies

Christoph Sterkel, Head of Europe, Kellogg's

Winning in LLMs

across every market

Who asks about you

Six audiences ask AI about you as an employer.

Applicants check pay, apprentices compare training places, employees look for their next step. Finseo tracks the questions of each group separately, so recruiting and employer branding see the answers that matter to them.

01Applicants

“Is Holmbach a good employer and what do employees say about it?”

Employer reputation

How engines rate culture, leadership and job security, and whether reviews, forums or press coverage shape the verdict.

02Graduates & apprentices

“Which logistics companies offer a dual study programme near Kassel?”

Training and early careers

Whether your apprenticeships and dual study places are named, with the right start dates, locations and training pay.

03Skilled workers

“How much does a forklift driver earn at Holmbach per hour?”

Pay and shift models

Whether pay bands, shift models and bonuses in the answers match your current data, or an old job ad from years ago.

04International talent

“Does Holmbach help warehouse staff from abroad with visas and German?”

Relocation and onboarding

How engines describe visa support, language courses and housing help, and which sources the answers in each market use.

05Employees & alumni

“Can I move from the warehouse to an office job at Holmbach?”

Careers and mobility

What AI says about promotion, internal moves and further training, the questions that decide whether good people stay.

06HR & recruiting leads

“Which logistics employers in Germany have the best reputation?”

Employer benchmark

Which employers the engines name for your region and roles, and where a competitor for the same talent comes first.

29% of applicants in Germany use AI to research jobs and employers.

Source: WU Vienna, IMC Krems, University of Amsterdam, 2026

Prompt monitoring

Which sources speak for you as an employer.

Finseo runs your employer prompts in every engine and shows which review portals, job boards and forums the answers rely on. New questions about you as an employer are picked up as they appear.

Prompt monitor

Active 5

Visibility

Tracked engines

ChatGPT

Gemini

Perplexity

Google AI Mode

Claude

Cited sources

holmbach.com Cited · Pos. 1

kununu

Glassdoor

Indeed

holmbach.com Cited · Pos. 2

StepStone

kununu

YouTube

holmbach.com Cited · Pos. 1

Glassdoor

Handelsblatt

Indeed

holmbach.com Not cited

kununu

StepStone

Ausbildung.de

YouTube

holmbach.com Cited · Pos. 2

Wikipedia

Glassdoor

kununu

Prompt monitor

Active 5

Visibility

Tracked engines

ChatGPT

Gemini

Perplexity

Google AI Mode

Claude

Cited sources

holmbach.com Cited · Pos. 1

kununu

Glassdoor

Indeed

holmbach.com Cited · Pos. 2

StepStone

kununu

YouTube

holmbach.com Cited · Pos. 1

Glassdoor

Handelsblatt

Indeed

holmbach.com Not cited

kununu

StepStone

Ausbildung.de

YouTube

holmbach.com Cited · Pos. 2

Wikipedia

Glassdoor

kununu

Employer sources

For each engine you see whether it cites your careers page, review portals, job boards or forums.

ChatGPT

Perplexity

AI Mode

Copilot

Claude

Gemini

11 new prompts detected

ChatGPT

Perplexity

AI Mode

Copilot

Claude

Gemini

11 new prompts detected

New prompts

Finseo checks every engine continuously and flags new questions about you as an employer and your jobs.

How it works

From the candidate's question to your careers page.

Finseo finds the prompts of every target group, checks the answers against your pay bands and benefits and shows where they come from. Recruiting, employer branding and communications work in the same data.

The questions per role and region

Finseo researches the prompts applicants, apprentices and skilled workers type about jobs like yours, with search volume, persona and intent, in every market.

Prompt research

New prompt

Which logistics employers pay best in warehouse jobs?

PersonaSkilled worker

EngineChatGPT

New prompt

Which logistics employers pay best in warehouse jobs?

PersonaSkilled worker

IntentPay comparison

EngineChatGPT

Every answer against your pay bands

Finseo compares what the engines say about pay, shifts, benefits and locations with your approved sources, flags deviations and names the page behind them.

AI fact check

AI answer · ChatGPT

Warehouse jobs at Holmbach start at €13.50 an hour for new staff.

Approved source

€15.80 an hour

AI answer · ChatGPT

Warehouse jobs at Holmbach start at €13.50 an hour for new staff.

Approved source

€15.80 an hour

The sources behind the answer

See whether engines cite your careers page, kununu, Glassdoor, job boards or Reddit threads, and which sources put a competing employer into the answer instead of you.

Citation tracking

Logistics employers with apprenticeships

holmbach.com

kununu.com

stepstone.de

Logistics employers with apprenticeships

holmbach.com

kununu.com

stepstone.de

reddit.com

Your employer brand against the competition

Finseo measures how often you are named in employer prompts for your roles and regions compared with the companies competing for the same talent, per engine and audience.

Competitor analysis

Share of voice · 72 prompts

Holmbach36 %

Brennecke29 %

Share of voice · 72 prompts

Holmbach36 %

Brennecke29 %

Findings become tasks for HR

The task agent turns findings into tasks, ranked by impact and effort, and you assign them to recruiting, employer branding, communications or the web team.

AI visibility tasks

Plan for this quarter

Publish pay bands per role

Answer kununu shift reviews

Add a visa FAQ to careers

Plan for this quarter

Publish pay bands per role

Answer kununu shift reviews

Add a visa FAQ to careers

Let AI crawlers reach /jobs