Case Studies

The all-models average declines (heavily expanded prompt set), yet the brand almost fully dominates Perplexity and AI-search revenue multiplied.

At the start, the personal brand sat at just 7.5% visibility across all models — it simply did not appear in most "AI speaker" answers.

At the start, the brand sat at 15.7% across all models — despite a strong market position it was barely present in generative search.

At the start, the business sat at 26.1% across all models — practically invisible in ChatGPT (6.3%) for local buying-advice prompts.

At the start, the clinic group sat at 26.6% across all models — solid in AI Overviews, but still weak in ChatGPT (10.7%) and Perplexity.

At the start, the brand sat at 8.2% across all models — despite strong content reach, barely present as a shop in generative answers.

At the start, the platform sat at 31.8% across all models — a solid level, but with a clear gap in Gemini (21.5%).

At the start, the brand sat at 15.1% across all models — after a spring dip, Perplexity in particular accelerated sharply.

At the start, the retailer sat at 46.3% across all models — strong on Google, but clearly underrepresented in ChatGPT (12.4%).

At the start, the provider sat at 48.6% across all models — strong in Perplexity, but with clear headroom in ChatGPT (27.8%).

At the start, the brand sat at 26.9% across all models — evenly spread over five AI systems, with headroom in ChatGPT and Perplexity.