Introducing agent and attribution

Microsoft Copilot Visibility Tracking: Monitor Your Brand in Copilot

Track your brand visibility in Microsoft Copilot across Windows, Edge, Bing, and Microsoft 365. Monitor mentions, Bing citations, and rankings to win B2B buying research happening inside corporate environments.

Marketing lead reviewing Microsoft Copilot visibility tracking in a sunlit office
Brand mentionsTracked daily
CompetitorsUnlimited
Sources citedCaptured
Microsoft CopilotMicrosoft Copilot tracking

Microsoft Copilot · Visibility report

See where Microsoft Copilot mentions you, and why.

Daily prompts · every region · every model

Visibility

68%

Mentions

1,284 / mo

Sentiment

92% positive

Microsoft AI metrics

Why Copilot visibility connectsto Bing and Microsoft 365

Track brand mentions in Copilot and monitor Bing Copilot citations. The complete analysis tool for optimizing your presence in Microsoft's AI ecosystem.

Windows & Edge Reach

1.3B+

Windows devices worldwide

Copilot built into the OS and browser

Default AI on the enterprise desktop

Bing Grounding

100%

Answers grounded in Bing's index

Web citations come from Bing

+100% Bing-grounded citations

Enterprise Adoption

70%

of Fortune 500 use Microsoft 365 Copilot

Inside Word, Excel, Outlook & Teams

Growing every quarter

B2B Buying Research

Growing

of research happens at work

Copilot answers shape vendor shortlists

High-intent audience

Step 1 · Know where you stand

Track your Microsoft Copilot visibilityin real-time

See how Copilot presents your brand to enterprise users in Windows, Edge, Bing, and Microsoft 365. Track visibility metrics to win Bing-grounded answers.

Microsoft Copilot
Analyzing Copilot..72%

Daily Copilot Monitoring

Sends prompts daily to Microsoft Copilot. Tracks mentions, Bing citations & answer presence.

Country
🇨🇦Canada
LLM
CopilotCopilot
Prompt
Best car dealers

Global Copilot Visibility

Monitor Microsoft Copilot worldwide. Track visibility in different markets and languages.

BrandVis.Ment.Sent.
Mailchimp
Mailchimp
89%2492%
ConvertKit
ConvertKit
82%1988%
ActiveCampaign
ActiveCampaign
76%1585%
Brevo
Brevo
71%1279%
Klaviyo
Klaviyo
68%981%

Competitor Rankings in Copilot

See how competitors rank in Copilot responses. Track Microsoft AI visibility and sentiment analysis.

SourceTypeCit.Rate
G2
G2
Review1834%
Capterra
Capterra
Comparison1428%
Reddit
Reddit
UGC1122%
HubSpot Blog
HubSpot Blog
Blog918%
TechCrunch
TechCrunch
News714%

Copilot Source Analysis

See which sources Copilot cites most. Track Bing grounding and citation signals.

Copilot
Copilot recommends
Coffee Machine

De'Longhi Magnifica S

Automatic espresso machine

4.2

€649

MediaMarkt
MediaMarkt

Product Extraction

Track which products LLMs recommend. Monitor pricing and store mentions.

AI Visibility Over Time
32%

Track Over Time

Monitor visibility, sources & products trends with detailed analytics.

Tracking capabilities

What can be trackedin Microsoft Copilot

01 · Daily brand mentions

Copilot brand mentions

Measure your Microsoft Copilot mentions, citations and share of voice as KPIs over time.

Finseo runs your prompts through Microsoft Copilot daily and records every answer that names your brand, so you see mention volume over time.

Today

Daily brand mentions

AprMayJunJulAugSep

02 · Cited URLs per prompt

Bing sources Copilot cites

03

Share of voice vs competitors

Competitor mentions
Head-to-head comparison
Visibility rank per topic

04

Sentiment and framing

We score how Copilot describes your brand and pull the descriptors it repeats, across consumer and work contexts.

05

Prompt and intent coverage

Discover which buying, comparison and how-to prompts surface your brand in Copilot, and which leave you out.

06

Markets and Copilot surfaces

Countries and languages
Copilot surfaces
Daily history
Common Questions

Microsoft Copilot VisibilityFAQ

Track Microsoft Copilot visibility with Finseo's comprehensive AI visibility tracking tool. We measure mention frequency, Bing Copilot citations, grounding sources, and competitive rankings.

Finseo monitors your brand's presence across Microsoft Copilot responses. We track mentions, citations, and rankings using prompts from our prompt research engine.

Our tool tracks key visibility metrics for Copilot including Share of Model (SoM), Bing citation frequency, sentiment score, and ranking position. Export data with our report builder.

Yes, Finseo is a powerful AI visibility analysis tool. It provides deep insights into how your brand is perceived by AI assistants like Microsoft Copilot. See also our ChatGPT tracker for comparison.

Yes, Copilot answers are grounded in Bing's index, so Bing indexing directly drives Copilot visibility. Connect our Bing Webmaster integration to monitor your Bing indexing alongside Copilot tracking.

Copilot relies on content Bingbot can crawl and index. Monitor how AI bots access your content to optimize crawlability for Microsoft's ecosystem.

Yes! Ensure Bing indexes your site, create citable content, and build authoritative sources. Book a demo to explore optimization features.

Copilot is built into Windows, Edge, Bing, and Microsoft 365, making it the default AI for hundreds of millions of enterprise desktop users. B2B buying research increasingly happens inside these corporate environments.

Yes, we track which web sources Copilot cites via Bing grounding in its answers. See our Perplexity tracker for another citation-focused platform.

Key metrics for Copilot include Share of Model (SoM), mention frequency, Bing citation rate, and sentiment score. Use our report builder to track these metrics over time.

Copilot is unique because its answers are grounded in Bing and it lives inside enterprise tools. Compare with ChatGPT and Gemini which reach different audiences.

Yes! Export comprehensive Copilot visibility metrics with our report builder. Enterprise plans include white-label reporting options.

Track other AI platforms

Finseo monitors your brand across every major AI answer engine, with the same prompts and the same daily rhythm.

All platforms
How Microsoft Copilot tracking works

From the prompts people askto the sources Microsoft Copilot trusts.

Step 1 · Prompt research

What are people asking Microsoft Copilot?

We map the questions your buyers actually put to Microsoft Copilot, from comparisons and 'best of' lists to how-to prompts, and turn them into the prompt set you track every day.

Step 2 · Visibility tracking

Are you mentioned in Microsoft Copilot answers?

Daily runs record every answer that names or cites your brand, where you sit in it, and how you compare with competitors, so Microsoft Copilot visibility becomes a KPI you can move.

Reviews
Comparisons
News
Forums
Documentation

Step 3 · Source analysis

Which sources does Microsoft Copilot trust?

See the domains and pages Microsoft Copilot cites for your topics, where you are missing, and which content earns citations, then export it for your team with the report builder.

Talk to our team

Ready to appear in Microsoft Copilot results?

Get a personalized demo and discover how Finseo helps you track Copilot visibility, win Bing citations, and reach B2B buyers inside Windows, Edge, and Microsoft 365.