Introducing agent and attribution
All case studies

Naturbummler

+58% AI visibility in 6 months

From 15.1% to 23.9% GEO visibility across all models (peak Juli 2026, +8.8 pp) · Jan 2026 – Juli 2026.

Outdoor & Camping — brand scenery
Naturbummler

Result: visibility per AI system

start → peak · Juli 2026

All models (avg) — headline

+58%

relative growth

Start 15.1%Peak 23.9%

+8.8 percentage points across all models

StartHöchstwert

Google AI Overviews

+0,2 pp

22,9 %
23,1 %

ChatGPT

+5,8 pp

11,9 %
17,7 %

Perplexity

+26,1 pp

10,4 %
36,5 %

Key facts

Industry
Outdoor & Camping
Company size
SMB · 14 employees
Tracking period
Jan 2026 – Juli 2026 (6 months)
Tracked AI answers
75.961
AI systems
Google AI OverviewsChatGPTPerplexity
Short profile
Bootstrapped D2C brand founded in Mannheim in 2021 for hard-shell roof tents and outdoor equipment with an online shop and showroom.
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