Introducing agent and attribution
Looker Studio

Looker Studio

Import your Finseo AI search visibility data straight into Google Looker Studio with the native community connector. Build custom dashboards and white-label client reports from ChatGPT, Perplexity, Gemini, Grok, and Google AI Overviews data.

Overview

What you getwith the Looker Studio integration

Finseo ships a community connector for Google Looker Studio so you can visualize your AI search visibility data with the same tool you already use for client reporting. Pick a project, choose one of five report types, and Looker Studio pulls live numbers that match your Finseo dashboard exactly. Use the Looker Studio date range picker to control the timeframe, blend it with Search Console, and build white-label reports for every client.

Use cases

What you can dowith Looker Studio and Finseo

01

White-label client reports

Agencies build branded AI visibility reports in the same Looker Studio workspace they already use. Pull visibility rate, brand mentions, average position, and sentiment into scorecards and trend charts clients recognize.

02

Visibility trend dashboards

The visibility per day report returns one row per day with visibility rate, brand mentions, answers analyzed, average position, and sentiment. Perfect for trend charts, scorecards, and period-over-period comparisons.

03

Competitor benchmarking

The competitor ranking report returns the top 50 competitors in the selected range with mentions, visibility rate, position, and sentiment. Turn it into bar charts and share-of-voice tables.

04

Source and citation analysis

The top cited sources report lists the top 50 cited domains with citations, citation rate, and source type. Build citation-share pies and source tables to guide your digital PR strategy.

05

Prompt and fan-out breakdowns

The prompt performance and query fan-out reports let you slice visibility by tracked prompt and by the search queries AI models ran while answering. Group by tag for branded vs non-branded pages.

Why it matters

Why Looker Studio customersneed AI visibility tracking

Marketing teams and agencies already live in Looker Studio for SEO, paid, and web analytics reporting. Rebuilding AI search reporting in a separate tool creates friction and makes it harder to prove GEO impact to stakeholders. The Finseo connector puts AI visibility data next to your existing Search Console, GA4, and ad data in one report, so AI search becomes a first-class channel in the dashboards decision makers already read.

Comparison

Looker Studio alonevs Looker Studio with Finseo

How using Looker Studio on its own compares to pairing it with Finseo for AI visibility and attribution.

AI visibility in Looker Studio

Looker Studio alone

Manual CSV exports and pasting

With Finseo

Live native connector

Report types

Looker Studio alone

Build every metric by hand

With Finseo

Five ready-made report types

Client reporting

Looker Studio alone

Separate tool per channel

With Finseo

AI search beside SEO and ads

Timeframe control

Looker Studio alone

Re-export per range

With Finseo

Looker Studio date range picker

Branded vs non-branded

Looker Studio alone

Manual segment math

With Finseo

Tag filter on every report

Blending

Looker Studio alone

Not possible

With Finseo

Blend with Search Console data

How to connect

Connect Looker Studio to Finseoin 5 steps, no code required

Step 01

Open the Finseo connector

Open the Finseo community connector link in Looker Studio while signed in with your Google account. You can find the connector link in the Finseo docs at docs.finseo.ai/looker-studio.

Step 02

Authorize the connector

Google asks for a one-time authorization so the connector can fetch data on your behalf. Click Authorize and confirm. This grants the connector permission to call the Finseo API, nothing else.

Step 03

Enter your Finseo API key

Paste a read-scoped Finseo API key (it starts with sk_live_) and click Submit. Create one in the Finseo dashboard under Settings, API, Create Key if you do not have one yet.

Step 04

Configure the data source

Choose your project, a report type (visibility per day, competitor ranking, top cited sources, prompt performance, or query fan-outs), and optionally an AI model filter and a comma-separated tag filter.

Step 05

Connect and build

Click Connect, review the field list, then Create Report. Use the Looker Studio date range picker to control the timeframe (up to 90 days). Your API key is stored per Google user and can be replaced anytime via Edit connection.

FAQ

Looker Studio and AI search visibilityquestions people ask before choosing a tool

Finseo offers a native Looker Studio community connector that pulls your AI search visibility data live into Google Looker Studio: visibility rate, brand mentions, average position, sentiment, competitor rankings, and cited sources from ChatGPT, Perplexity, Gemini, Grok, and Google AI Overviews. It turns Generative Engine Optimization (GEO) into a channel inside the dashboards your stakeholders already read.

Add the Finseo community connector as a data source, pick a project and one of five report types (visibility per day, competitor ranking, top cited sources, prompt performance, query fan-outs), then drop the fields into scorecards and trend charts. The numbers match your Finseo dashboard for ChatGPT, Perplexity, and Gemini, and the Looker Studio date range picker controls the timeframe.

Yes. Finseo is a Generative Engine Optimization (GEO) platform with a native Looker Studio connector. Looker Studio is the reporting layer; Finseo supplies the AI visibility data, tracking how often ChatGPT, Perplexity, Gemini, and Google AI Overviews mention and cite your brand. You still need both: Finseo to collect and analyze, Looker Studio to visualize and share with clients.

Open the Finseo community connector in Looker Studio while signed in with your Google account (the link is at docs.finseo.ai/looker-studio), click Authorize once, then paste a read-scoped Finseo API key that starts with sk_live_. Choose your project, a report type, and optional AI model and tag filters, click Connect, and then Create Report. It takes a few minutes.

The connector reads Finseo data only: it calls the Finseo API with a read-scoped key and returns aggregated visibility metrics, competitor rankings, cited sources, prompt performance, and query fan-outs for the selected project. Nothing is written back to Finseo. The API key is stored per Google user by Looker Studio and can be replaced anytime via Edit connection.

The Finseo Looker Studio connector carries no per-integration fee, but it requires a paid Finseo plan with at least one tracking project. You also need a Finseo API key with read scope, created under Settings, API, Create Key, and a Google account with access to Looker Studio. No additional connector license or add-on is required.

Yes. Agencies use the Finseo connector in the Looker Studio workspace they already use for SEO, paid, and web analytics reporting. Pull visibility rate, brand mentions, average position, and sentiment into branded scorecards and trend charts, add a tag filter for separate branded and non-branded pages, and blend with Search Console to show classic and AI search side by side.

Looker Studio only visualizes data from connected sources, and GA4 and Search Console contain nothing about whether ChatGPT, Perplexity, or Gemini mention or cite your brand. Without a Generative Engine Optimization (GEO) data source, AI search stays invisible in your reports. The Finseo connector supplies that data live, so AI visibility sits beside your SEO and ad metrics.

Check the Looker Studio date range first: the Finseo connector returns data only for days on which your project actually collected AI answers, up to 90 days. Responses are cached for five minutes, so very recent tracking runs take a moment to appear. If your project is missing from the dropdown, create a key with access to all projects.

Talk to our team

Connect Looker Studio and dominate AI search

Join hundreds of brands using Finseo to track and improve their visibility in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.