Looker Studio

Finseo ships a community connector for Google Looker Studio so you can visualize your AI search visibility data with the same tool you already use for client reporting. Pick a project, choose one of five report types, and Looker Studio pulls live numbers that match your Finseo dashboard exactly. Use the Looker Studio date range picker to control the timeframe, blend it with Search Console, and build white-label reports for every client.

1. 01

   White-label client reports

   Agencies build branded AI visibility reports in the same Looker Studio workspace they already use. Pull visibility rate, brand mentions, average position, and sentiment into scorecards and trend charts clients recognize.

2. 02

   Visibility trend dashboards

   The visibility per day report returns one row per day with visibility rate, brand mentions, answers analyzed, average position, and sentiment. Perfect for trend charts, scorecards, and period-over-period comparisons.

3. 03

   Competitor benchmarking

   The competitor ranking report returns the top 50 competitors in the selected range with mentions, visibility rate, position, and sentiment. Turn it into bar charts and share-of-voice tables.

4. 04

   Source and citation analysis

   The top cited sources report lists the top 50 cited domains with citations, citation rate, and source type. Build citation-share pies and source tables to guide your digital PR strategy.

5. 05

   Prompt and fan-out breakdowns

   The prompt performance and query fan-out reports let you slice visibility by tracked prompt and by the search queries AI models ran while answering. Group by tag for branded vs non-branded pages.

Marketing teams and agencies already live in Looker Studio for SEO, paid, and web analytics reporting. Rebuilding AI search reporting in a separate tool creates friction and makes it harder to prove GEO impact to stakeholders. The Finseo connector puts AI visibility data next to your existing Search Console, GA4, and ad data in one report, so AI search becomes a first-class channel in the dashboards decision makers already read.

1. 01

   Open the Finseo connector

   Open the Finseo community connector link in Looker Studio while signed in with your Google account. You can find the connector link in the Finseo docs at docs.finseo.ai/looker-studio.

2. 02

   Authorize the connector

   Google asks for a one-time authorization so the connector can fetch data on your behalf. Click Authorize and confirm. This grants the connector permission to call the Finseo API, nothing else.

3. 03

   Enter your Finseo API key

   Paste a read-scoped Finseo API key (it starts with sk_live_) and click Submit. Create one in the Finseo dashboard under Settings, API, Create Key if you do not have one yet.

4. 04

   Configure the data source

   Choose your project, a report type (visibility per day, competitor ranking, top cited sources, prompt performance, or query fan-outs), and optionally an AI model filter and a comma-separated tag filter.

5. 05

   Connect and build

   Click Connect, review the field list, then Create Report. Use the Looker Studio date range picker to control the timeframe (up to 90 days). Your API key is stored per Google user and can be replaced anytime via Edit connection.

How do I connect Finseo to Looker Studio?

Open the Finseo community connector in Looker Studio while signed in with your Google account, authorize it once, then paste a read-scoped Finseo API key that starts with sk_live_. Choose your project and report type, click Connect, and Create Report. Full steps are in the docs at docs.finseo.ai/looker-studio.

Open the Finseo community connector in Looker Studio while signed in with your Google account, authorize it once, then paste a read-scoped Finseo API key that starts with sk_live_. Choose your project and report type, click Connect, and Create Report. Full steps are in the docs at docs.finseo.ai/looker-studio.

What do I need before I start?

You need a Finseo account on a paid plan with at least one tracking project, a Finseo API key with read scope (create one under Settings, API, Create Key), and a Google account with access to Looker Studio.

You need a Finseo account on a paid plan with at least one tracking project, a Finseo API key with read scope (create one under Settings, API, Create Key), and a Google account with access to Looker Studio.

Which report types are available?

Five report types: Visibility per day (one row per day with visibility rate, brand mentions, answers analyzed, average position, and sentiment), Competitor ranking (top 50 competitors), Top cited sources (top 50 cited domains), Prompt performance (one row per tracked prompt), and Query fan-outs (the search queries AI models ran while answering your prompts).

Five report types: Visibility per day (one row per day with visibility rate, brand mentions, answers analyzed, average position, and sentiment), Competitor ranking (top 50 competitors), Top cited sources (top 50 cited domains), Prompt performance (one row per tracked prompt), and Query fan-outs (the search queries AI models ran while answering your prompts).

Can I filter by AI model or by tag?

Yes. Each data source supports an optional AI model filter and an optional comma-separated tag filter (for example Nonbrand, Kaufberatung). The tag filter limits every report type to prompts carrying at least one of those tags, which is useful for separate branded and non-branded report pages.

Yes. Each data source supports an optional AI model filter and an optional comma-separated tag filter (for example Nonbrand, Kaufberatung). The tag filter limits every report type to prompts carrying at least one of those tags, which is useful for separate branded and non-branded report pages.

How do I control the date range?

The Looker Studio date range picker controls the timeframe, up to 90 days. All report types return the same numbers you see in the Finseo dashboard for that range.

The Looker Studio date range picker controls the timeframe, up to 90 days. All report types return the same numbers you see in the Finseo dashboard for that range.

Can I blend Finseo data with Search Console?

Yes. Add multiple data sources to a single report to combine, for example, the daily trend with the competitor ranking. You can also blend the visibility data source with your Search Console data to compare classic search and AI search side by side.

Yes. Add multiple data sources to a single report to combine, for example, the daily trend with the competitor ranking. You can also blend the visibility data source with your Search Console data to compare classic search and AI search side by side.

Where is my API key stored and is it secure?

Your API key is stored per Google user by Looker Studio and is only used to call the Finseo API with read scope. You can replace it anytime via Edit connection. If a key is revoked or expired you will see an Invalid credentials error and can create a fresh key under Settings, API.

Your API key is stored per Google user by Looker Studio and is only used to call the Finseo API with read scope. You can replace it anytime via Edit connection. If a key is revoked or expired you will see an Invalid credentials error and can create a fresh key under Settings, API.

Why is my report empty?

The connector returns data for days on which your project actually collected AI answers, so check the date range first. Responses are cached for five minutes, so very recent tracking runs can take a moment to appear. If the project is missing from the dropdown, your key is restricted to specific projects, create a key with access to all projects instead.

The connector returns data for days on which your project actually collected AI answers, so check the date range first. Responses are cached for five minutes, so very recent tracking runs can take a moment to appear. If the project is missing from the dropdown, your key is restricted to specific projects, create a key with access to all projects instead.