Install the Webhooks Add On
In WordPress, go to Forms, then Add Ons. Find Webhooks Add On (included with Gravity Forms Elite) and install it.

Connect Gravity Forms (WordPress) to send form submissions to Finseo for AI source attribution. Native via the Gravity Forms Webhooks Add On.
Finseo connects to Gravity Forms via the official Webhooks Add On. You install the add on in your WordPress site, create a webhook feed pointing to Finseo, and select which fields to send. Submissions flow to Finseo as JSON, where the auto detector finds the attribution field.
For WordPress sites using Gravity Forms for lead capture, add AI search attribution without changing form workflows.
Capture AI source on checkout custom fields for ecommerce attribution.
Track which AI engines drive membership signups when using Gravity Forms with membership plugins.
Combine Gravity Forms with Mailchimp, ActiveCampaign, or HubSpot via Gravity Forms feeds, plus Finseo via webhook for attribution.
Capture AI source on customer surveys, NPS forms, and feedback collections.
Gravity Forms is one of the most popular WordPress form plugins, used on hundreds of thousands of WordPress sites. For WordPress teams that need attribution, Gravity Forms is often the form layer. The Finseo integration via the Webhooks Add On takes 5 minutes to configure per form and works with any Gravity Forms field structure.
How using Gravity Forms on its own compares to pairing it with Finseo for AI visibility and attribution.
| Feature | Gravity Forms alone | Gravity Forms + Finseo |
|---|---|---|
| WordPress integration | Custom plugin needed | Native Webhooks Add On |
| Field mapping | Manual | Visual mapping in Gravity Forms |
| AI source detection | Manual review | Auto categorized |
| Form template support | Custom per form | All Gravity Forms templates |
| WordPress hosting friendly | Server tweaks | No special hosting needed |
WordPress integration
Custom plugin needed
Native Webhooks Add On
Field mapping
Manual
Visual mapping in Gravity Forms
AI source detection
Manual review
Auto categorized
Form template support
Custom per form
All Gravity Forms templates
WordPress hosting friendly
Server tweaks
No special hosting needed
In WordPress, go to Forms, then Add Ons. Find Webhooks Add On (included with Gravity Forms Elite) and install it.
In Finseo, click Connect on the Gravity Forms integration card to reveal your project webhook URL.
Open the Gravity Forms form you want to track. Go to Settings, then Webhooks, then Add New.
Set Request URL to your Finseo webhook URL. Method: POST. Format: JSON. Map your "How did you find us?" field in the Field Mapping section.
Submit a test entry. Check your Finseo Attribution dashboard within 10 seconds.
Finseo offers a native Gravity Forms integration through the official Webhooks Add On. Submissions from your WordPress forms are posted to Finseo as JSON, where the attribution field is auto detected and each lead is attributed to ChatGPT, Perplexity, Claude, Gemini, or Microsoft Copilot. Finseo is an Answer Engine Optimization (AEO) platform, so attribution sits beside prompt tracking.
Add a "How did you find us?" field to your Gravity Forms form, create a webhook feed with the Webhooks Add On, and point it at Finseo. Finseo reads the mapped field, categorizes answers as ChatGPT, Perplexity, Claude, or another AI engine, and shows every Gravity Forms lead by source in the Attribution dashboard within seconds.
Yes. Finseo is a Generative Engine Optimization (GEO) platform with a native Gravity Forms integration for WordPress. They do different jobs: Gravity Forms captures the lead and can feed your CRM, while Finseo attributes that lead to ChatGPT, Perplexity, or Claude and links it to the AI prompts and citations it tracks. You keep both.
Install the Gravity Forms Webhooks Add On in WordPress, then click Connect on the Gravity Forms card in Finseo to get your webhook URL. Open your form, go to Settings, then Webhooks, then Add New. Set Request URL to the Finseo URL, Method POST, Format JSON, and map your attribution field. About five minutes per form.
Only the fields you choose. The Gravity Forms Webhooks Add On supports field level mapping, so you can send just the attribution field, email, name, and amount, or send all fields and let Finseo find the structure. Data flows one way from WordPress to Finseo; Finseo does not write anything back into Gravity Forms.
Yes, every Finseo plan includes the Gravity Forms integration with no per-integration fee. The requirement is on the WordPress side: the Webhooks Add On is included with Gravity Forms Elite and available as a paid add on for Pro. The Basic license does not include it, so Basic users route Gravity Forms data to Finseo via Zapier.
Yes. Ecommerce teams running WooCommerce can add an attribution field to checkout or post purchase Gravity Forms and send it to Finseo through the Webhooks Add On. Finseo then attributes each order to ChatGPT, Perplexity, Claude, or another AI engine, so you see which engines drive revenue rather than only which pages get visits.
No. Gravity Forms stores whatever a visitor types into a source field, but it does not categorize the answer or know that a lead came from ChatGPT or Perplexity. Finseo adds that layer: it auto detects the attribution field, categorizes it per AI engine, and reports it live for Answer Engine Optimization (AEO) work.
Yes. The Gravity Forms Webhooks Add On fires for any form submission, whether it comes from the front end form, the WordPress admin, or the Gravity Forms REST API, with the same payload structure. Finseo processes each entry and updates the Attribution dashboard within 5 to 10 seconds, so total latency stays under 15 seconds.

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