Fairing

Finseo connects to Fairing through Shopify Flow. Once Fairing is connected to Flow inside the Fairing app, a workflow with the trigger "Fairing Post Purchase Surveys, New Survey Response" and a "Send HTTP request" action POSTs the answer, question, order ID, and customer email to your Finseo project webhook. Finseo normalizes the answer text into channel buckets, merges it with the checkout conversion from your Shopify Custom Pixel via order ID, and shows revenue per AI engine.

1. 01

   AI channel attribution for Shopify orders

   Every Fairing response that mentions ChatGPT, Perplexity, Gemini, or "an AI assistant" is bucketed as AI Search. See how many orders and how much revenue AI engines drive compared to Meta, Google, and TikTok.

2. 02

   Revenue per AI engine

   The survey answer merges with the order value from your Shopify Custom Pixel. The Attribution dashboard breaks revenue down by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.

3. 03

   Prove AEO impact to the finance team

   Attach real order revenue to your Answer Engine Optimization (AEO) work. When AI visibility rises in Finseo, you can show the matching lift in AI-attributed orders from Fairing responses.

4. 04

   Free-text answer capture

   When a customer picks "Other" and types "asked ChatGPT for the best option", Fairing passes the free text via responseWasOther. Finseo reads the text and classifies the order under AI Search.

5. 05

   Cross-check with click attribution

   Compare Fairing self-reported answers with referrer-based AI traffic from Google Analytics or Matomo. Surveys catch the ChatGPT-influenced buyers who arrive as direct or branded search traffic.

Fairing is one of the most widely used post-purchase survey apps on Shopify, and its "How did you hear about us?" question is the single most reliable signal for zero-click channels. AI answers from ChatGPT, Perplexity, and Google AI Overviews rarely pass a clean referrer, so click-based attribution reports those orders as direct or organic. If you already ask the question with Fairing, Finseo turns those answers into revenue per AI engine without adding a second popup, with a Shopify Flow workflow that takes about 5 minutes to build.

1. 01

   Get your Finseo webhook URL

   In Finseo, click Connect on the Fairing integration card to reveal your project webhook URL, including the token parameter.

2. 02

   Connect Fairing to Shopify Flow

   In the Fairing app, open Integrations, then Shopify Flow, then Connect. Fairing only sends survey responses to Flow after this connection is made.

3. 03

   Create the Flow workflow

   In Shopify, go to Flow, then Create workflow. Choose the trigger "Fairing Post Purchase Surveys, New Survey Response".

4. 04

   Add a Send HTTP request action

   Set method POST, header Content-Type: application/json, and your Finseo webhook URL. In the body, map channel to trigger.response, freetext to trigger.responseWasOther, question to trigger.question, respondentExternalId to order.id, and respondentEmail to order.email.

5. 05

   Turn the workflow on and test

   Enable the workflow and place a test order with a survey answer. Check Attribution in Finseo: the response should appear merged with the order within seconds.

How does Finseo connect to Fairing?

Through Shopify Flow. After you connect Fairing to Flow inside the Fairing app, a Flow workflow triggers on each new survey response and uses a Send HTTP request action to POST the answer, question, order ID, and email to your Finseo webhook. No Zapier, no code, no extra app.

Through Shopify Flow. After you connect Fairing to Flow inside the Fairing app, a Flow workflow triggers on each new survey response and uses a Send HTTP request action to POST the answer, question, order ID, and email to your Finseo webhook. No Zapier, no code, no extra app.

Do I need to replace my Fairing survey?

No. Keep the survey exactly as it is. Finseo imports the answers Fairing already collects instead of showing customers a second popup. If your options do not mention AI yet, add one like "ChatGPT or another AI assistant" so the AI channel is captured explicitly.

No. Keep the survey exactly as it is. Finseo imports the answers Fairing already collects instead of showing customers a second popup. If your options do not mention AI yet, add one like "ChatGPT or another AI assistant" so the AI channel is captured explicitly.

How does Finseo classify the answers?

Finseo normalizes the answer text by keywords. "Saw you on ChatGPT" becomes AI Search with ChatGPT as the engine, "Perplexity" maps to Perplexity, and Google, Instagram, or TikTok map to their own channels. Unrecognized wording lands in "other" and can be translated with rules in Attribution, then Workflows.

Finseo normalizes the answer text by keywords. "Saw you on ChatGPT" becomes AI Search with ChatGPT as the engine, "Perplexity" maps to Perplexity, and Google, Instagram, or TikTok map to their own channels. Unrecognized wording lands in "other" and can be translated with rules in Attribution, then Workflows.

Why do answers arrive but revenue stays empty?

Revenue comes from the checkout conversion, not the survey. Install the Shopify Custom Pixel from the Shopify integration so orders arrive in Finseo with their value. The pixel conversion and the Fairing answer share the same order ID, and Finseo merges them automatically.

Revenue comes from the checkout conversion, not the survey. Install the Shopify Custom Pixel from the Shopify integration so orders arrive in Finseo with their value. The pixel conversion and the Fairing answer share the same order ID, and Finseo merges them automatically.

Which fields does the webhook body need?

Five fields: channel (trigger.response), freetext (trigger.responseWasOther), question (trigger.question), respondentExternalId (order.id), and respondentEmail (order.email). The order ID is the primary merge key. Email is the fallback that also links later repeat orders from the same customer to the original answer within a 90-day window.

Five fields: channel (trigger.response), freetext (trigger.responseWasOther), question (trigger.question), respondentExternalId (order.id), and respondentEmail (order.email). The order ID is the primary merge key. Email is the fallback that also links later repeat orders from the same customer to the original answer within a 90-day window.

The Fairing trigger does not appear in Shopify Flow. What now?

The Flow connection inside the Fairing app has not been made yet. Open the Fairing app, go to Integrations, then Shopify Flow, then Connect. Refresh the Flow editor afterwards and the "Fairing Post Purchase Surveys, New Survey Response" trigger becomes available.

The Flow connection inside the Fairing app has not been made yet. Open the Fairing app, go to Integrations, then Shopify Flow, then Connect. Refresh the Flow editor afterwards and the "Fairing Post Purchase Surveys, New Survey Response" trigger becomes available.

Can I attribute revenue to individual AI engines?

Yes. Finseo maps each answer to a specific engine when the text names one, such as ChatGPT, Perplexity, Claude, Gemini, or Copilot. The Attribution dashboard then shows orders, revenue, and average order value per AI engine, alongside your AI visibility data from the same Finseo project.

Yes. Finseo maps each answer to a specific engine when the text names one, such as ChatGPT, Perplexity, Claude, Gemini, or Copilot. The Attribution dashboard then shows orders, revenue, and average order value per AI engine, alongside your AI visibility data from the same Finseo project.

Is the Fairing integration included in my plan?

Yes. All Finseo integrations, including Fairing, are included on every plan with no per-integration fees. On the Fairing side, Shopify Flow is available on all current Shopify plans, so the workflow itself does not require a Shopify upgrade or a paid Fairing add-on either.

Yes. All Finseo integrations, including Fairing, are included on every plan with no per-integration fees. On the Fairing side, Shopify Flow is available on all current Shopify plans, so the workflow itself does not require a Shopify upgrade or a paid Fairing add-on either.