Agent & Attribution
Fairing

Fairing

Keep your existing Fairing post-purchase survey. Finseo imports every "How did you hear about us?" answer via Shopify Flow and attributes order revenue to ChatGPT, Perplexity, Claude, and other AI engines.

Overview

What you getwith the Fairing integration

Finseo connects to Fairing through Shopify Flow. Once Fairing is connected to Flow inside the Fairing app, a workflow with the trigger "Fairing Post Purchase Surveys, New Survey Response" and a "Send HTTP request" action POSTs the answer, question, order ID, and customer email to your Finseo project webhook. Finseo normalizes the answer text into channel buckets, merges it with the checkout conversion from your Shopify Custom Pixel via order ID, and shows revenue per AI engine.

Use cases

What you can dowith Fairing and Finseo

01

AI channel attribution for Shopify orders

Every Fairing response that mentions ChatGPT, Perplexity, Gemini, or "an AI assistant" is bucketed as AI Search. See how many orders and how much revenue AI engines drive compared to Meta, Google, and TikTok.

02

Revenue per AI engine

The survey answer merges with the order value from your Shopify Custom Pixel. The Attribution dashboard breaks revenue down by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.

03

Prove AEO impact to the finance team

Attach real order revenue to your Answer Engine Optimization (AEO) work. When AI visibility rises in Finseo, you can show the matching lift in AI-attributed orders from Fairing responses.

04

Free-text answer capture

When a customer picks "Other" and types "asked ChatGPT for the best option", Fairing passes the free text via responseWasOther. Finseo reads the text and classifies the order under AI Search.

05

Cross-check with click attribution

Compare Fairing self-reported answers with referrer-based AI traffic from Google Analytics or Matomo. Surveys catch the ChatGPT-influenced buyers who arrive as direct or branded search traffic.

Why it matters

Why Fairing customersneed AI visibility tracking

Fairing is one of the most widely used post-purchase survey apps on Shopify, and its "How did you hear about us?" question is the single most reliable signal for zero-click channels. AI answers from ChatGPT, Perplexity, and Google AI Overviews rarely pass a clean referrer, so click-based attribution reports those orders as direct or organic. If you already ask the question with Fairing, Finseo turns those answers into revenue per AI engine without adding a second popup, with a Shopify Flow workflow that takes about 5 minutes to build.

Comparison

Fairing alonevs Fairing with Finseo

How using Fairing on its own compares to pairing it with Finseo for AI visibility and attribution.

AI source in survey answers

Fairing alone

Free text in the Fairing report

With Finseo

Auto-normalized into AI Search, ChatGPT, Perplexity buckets

Revenue attribution

Fairing alone

Response counts only

With Finseo

Order value merged by order ID

Setup

Fairing alone

CSV export and manual joins

With Finseo

One Shopify Flow workflow

Reporting

Fairing alone

Fairing dashboard alone

With Finseo

Revenue per AI engine next to AI visibility

Customer experience

Fairing alone

Second survey popup for AI questions

With Finseo

Existing Fairing survey, nothing new at checkout

How to connect

Connect Fairing to Finseoin 5 steps, no code required

Step 01

Get your Finseo webhook URL

In Finseo, click Connect on the Fairing integration card to reveal your project webhook URL, including the token parameter.

Step 02

Connect Fairing to Shopify Flow

In the Fairing app, open Integrations, then Shopify Flow, then Connect. Fairing only sends survey responses to Flow after this connection is made.

Step 03

Create the Flow workflow

In Shopify, go to Flow, then Create workflow. Choose the trigger "Fairing Post Purchase Surveys, New Survey Response".

Step 04

Add a Send HTTP request action

Set method POST, header Content-Type: application/json, and your Finseo webhook URL. In the body, map channel to trigger.response, freetext to trigger.responseWasOther, question to trigger.question, respondentExternalId to order.id, and respondentEmail to order.email.

Step 05

Turn the workflow on and test

Enable the workflow and place a test order with a survey answer. Check Attribution in Finseo: the response should appear merged with the order within seconds.

FAQ

Fairing and AI search visibilityquestions people ask before choosing a tool

Finseo offers a native Fairing integration that imports every "How did you hear about us?" response through Shopify Flow and attributes Shopify orders and revenue to ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. You keep your existing Fairing survey, and the Finseo Attribution dashboard shows revenue per AI engine.

Connect Fairing to Shopify Flow, then build a workflow on "Fairing Post Purchase Surveys, New Survey Response" with a Send HTTP request action to your Finseo webhook. Finseo normalizes answers like "Saw you on ChatGPT" into AI Search, merges them with the checkout conversion by order ID, and shows Fairing-attributed revenue for ChatGPT and Perplexity.

Yes. Finseo is a Generative Engine Optimization (GEO) platform with a native Fairing integration. Fairing reports response counts in free text, while Finseo tracks your visibility in ChatGPT and Perplexity and attaches order value to each Fairing answer. Together they show revenue per AI engine next to AI visibility, without a second survey popup.

Click Connect on the Fairing card in Finseo to get your webhook URL. In the Fairing app open Integrations, Shopify Flow, Connect. In Shopify Flow create a workflow with the trigger "Fairing Post Purchase Surveys, New Survey Response" and a Send HTTP request action (POST, JSON) to the Finseo URL. About 5 minutes.

Five fields from the Shopify Flow body: channel (trigger.response), freetext (trigger.responseWasOther), question (trigger.question), respondentExternalId (order.id), and respondentEmail (order.email). Finseo normalizes the answer text into channel buckets and uses the order ID and email as merge keys. Data flows one way from Fairing to Finseo, and nothing is written back.

Yes. All Finseo integrations, including Fairing, are included on every plan with no per-integration fees. On the Fairing side, Shopify Flow is available on all current Shopify plans, so the workflow that forwards Fairing responses to Finseo requires neither a Shopify upgrade nor a paid Fairing add-on.

Yes. Finseo merges each Fairing answer with the order value from your Shopify Custom Pixel, so the Attribution dashboard shows orders, revenue, and average order value per AI engine. When AI visibility rises in Finseo, ecommerce brands show the finance team the matching lift in Fairing-attributed orders, tying Answer Engine Optimization (AEO) to real revenue.

Fairing shows how many customers chose an answer, but the AI source stays as free text and is not tied to order value or a channel view. Since ChatGPT, Perplexity, and Google AI Overviews rarely pass a referrer, this survey answer is the key signal. Finseo normalizes it and merges it with the Shopify order for revenue per AI engine.

Revenue comes from the checkout conversion, not from the Fairing survey. Install the Shopify Custom Pixel from the Finseo Shopify integration so orders arrive with their value. The pixel conversion and the Fairing answer share the same order ID, so Finseo merges them automatically and revenue per AI engine fills in.

Mit uns sprechen

Connect Fairing and dominate AI search

Join hundreds of brands using Finseo to track and improve their visibility in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.