Agent & Attribution
Close

Close

Connect Close to capture lead and opportunity attribution. Track which AI engines drive your inside sales pipeline.

Overview

What you getwith the Close integration

Finseo connects to Close via native webhook subscriptions. You register a webhook in Close Developer Settings that fires on lead.created or opportunity.created events. Close sends the full record JSON, including custom fields, and Finseo categorizes the source.

Use cases

What you can dowith Close and Finseo

01

Lead source attribution

When a new Lead is created, capture the AI source from a custom field. See lead volume per AI engine in real time.

02

Opportunity revenue tracking

On opportunity.created, capture the value plus AI source. Attribute pipeline revenue to ChatGPT, Perplexity, Claude, and other engines.

03

High volume inside sales

Close is built for teams making 50+ calls per day. Real time webhooks keep attribution accurate even at high lead volumes.

04

Sales rep context

Reps see the AI source per lead in Close. Tailor scripts and outreach based on which engine drove the lead.

05

Channel ROI analysis

Compare AI driven leads against outbound, inbound forms, and paid channels in your Close pipeline reports.

Why it matters

Why Close customersneed AI visibility tracking

Close is the CRM of choice for high velocity inside sales teams. Companies using Close typically need real time, low overhead attribution that does not require a marketing operations team to maintain. The Finseo Close integration delivers that with a 2 minute setup. Inside sales teams get AI search attribution alongside their call activity, email open, and pipeline metrics, all in one workflow.

Comparison

Close alonevs Close with Finseo

How using Close on its own compares to pairing it with Finseo for AI visibility and attribution.

Setup

Close alone

Custom integrations

With Finseo

Native webhook in 2 minutes

Real time updates

Close alone

Polling intervals

With Finseo

Push on every event

Custom field support

Close alone

API exports

With Finseo

Native field detection

AI source categorization

Close alone

Manual review

With Finseo

Auto categorized

Sales rep visibility

Close alone

Scattered notes

With Finseo

AI source on every lead

How to connect

Connect Close to Finseoin 5 steps, no code required

Step 01

Get your Finseo webhook URL

In Finseo, click Connect on the Close integration card to reveal your project webhook URL.

Step 02

Open Close Developer settings

In Close, go to Settings, then Developer, then Webhooks.

Step 03

Add a webhook subscription

Click Add Webhook. Set the URL to your Finseo webhook URL. Subscribe to lead.created events. Optionally add opportunity.created for revenue tracking.

Step 04

Add a custom field

In Close Settings, then Custom Fields, add "How did you find us?" as a text field on Leads. Close includes all custom fields in webhook payloads.

Step 05

Test and activate

Create a test lead with the attribution value. Check the Finseo Attribution dashboard within seconds.

FAQ

Close and AI search visibilityquestions people ask before choosing a tool

Finseo offers a native Close integration that attributes Leads and Opportunities to ChatGPT, Perplexity, Claude and other AI engines through a Close webhook subscription. As an Answer Engine Optimization (AEO) platform, Finseo reads the custom fields Close sends on lead.created and opportunity events and shows which AI engines drive your inside sales pipeline.

Add a "How did you find us?" custom field on Leads in Close, register a webhook in Developer Settings for lead.created and opportunity.status_change, and point it at Finseo. Finseo categorizes the field value into buckets like ChatGPT or Perplexity and reports lead volume and opportunity revenue per AI engine in real time.

Yes. Finseo is a Generative Engine Optimization (GEO) platform with a native Close webhook integration. Close handles calls, emails and pipeline for inside sales teams, but it cannot tell you whether ChatGPT or Perplexity drove a lead. Finseo tracks AI visibility and attributes Close leads and opportunities to AI engines, so the two complement each other.

Click Connect on the Close card in Finseo to copy your webhook URL. In Close, go to Settings, then Developer, then Webhooks, click Add Webhook, paste the URL and subscribe to lead.created, optionally adding opportunity.created. Add the "How did you find us?" custom field, create a test lead and check Finseo within seconds. Setup takes about 2 minutes.

Close sends the full record JSON on each subscribed event, including custom fields and, for opportunities, value, currency and the associated lead. Finseo auto detects fields like how_did_you_find_us and categorizes the source. Email and call activity stay in Close; the integration is one way and Finseo never updates Close leads or opportunities.

Yes. The Close integration is included in every Finseo plan with no per-integration fees. On the Close side, webhook subscriptions and custom fields are available on all plans (Startup, Professional and Enterprise), so the Finseo Close integration works regardless of which Close tier your team is on. Nothing extra to buy.

Yes. The Finseo Close integration is built for inside sales teams making 50+ calls per day. Real-time webhooks keep attribution accurate at high lead volumes, reps see the AI source on every lead to tailor scripts, and managers compare AI-driven leads against outbound, inbound forms and paid channels in their Close pipeline reports.

No. Close records a lead source only as whatever a rep types into a custom field, without classification or channel ROI reporting, so ChatGPT and Perplexity never show up as measurable sources. Finseo adds Answer Engine Optimization (AEO) attribution: it categorizes every Close lead into AI source buckets and aggregates opportunity revenue per engine.

Finseo accepts lead.created, lead.updated, opportunity.created, opportunity.updated, opportunity.status_change and contact.created events from Close. Most teams subscribe to lead.created and opportunity.status_change for end-to-end attribution from first lead to won revenue. Close fires within 1 to 2 seconds and Finseo updates the dashboard within another 5 to 10 seconds.

Mit uns sprechen

Connect Close and dominate AI search

Join hundreds of brands using Finseo to track and improve their visibility in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.