Get your Finseo webhook URL
In Finseo, click Connect on the Close integration card to reveal your project webhook URL.

Connect Close to capture lead and opportunity attribution. Track which AI engines drive your inside sales pipeline.
Finseo connects to Close via native webhook subscriptions. You register a webhook in Close Developer Settings that fires on lead.created or opportunity.created events. Close sends the full record JSON, including custom fields, and Finseo categorizes the source.
When a new Lead is created, capture the AI source from a custom field. See lead volume per AI engine in real time.
On opportunity.created, capture the value plus AI source. Attribute pipeline revenue to ChatGPT, Perplexity, Claude, and other engines.
Close is built for teams making 50+ calls per day. Real time webhooks keep attribution accurate even at high lead volumes.
Reps see the AI source per lead in Close. Tailor scripts and outreach based on which engine drove the lead.
Compare AI driven leads against outbound, inbound forms, and paid channels in your Close pipeline reports.
Close is the CRM of choice for high velocity inside sales teams. Companies using Close typically need real time, low overhead attribution that does not require a marketing operations team to maintain. The Finseo Close integration delivers that with a 2 minute setup. Inside sales teams get AI search attribution alongside their call activity, email open, and pipeline metrics, all in one workflow.
How using Close on its own compares to pairing it with Finseo for AI visibility and attribution.
| Feature | Close alone | Close + Finseo |
|---|---|---|
| Setup | Custom integrations | Native webhook in 2 minutes |
| Real time updates | Polling intervals | Push on every event |
| Custom field support | API exports | Native field detection |
| AI source categorization | Manual review | Auto categorized |
| Sales rep visibility | Scattered notes | AI source on every lead |
Setup
Custom integrations
Native webhook in 2 minutes
Real time updates
Polling intervals
Push on every event
Custom field support
API exports
Native field detection
AI source categorization
Manual review
Auto categorized
Sales rep visibility
Scattered notes
AI source on every lead
In Finseo, click Connect on the Close integration card to reveal your project webhook URL.
In Close, go to Settings, then Developer, then Webhooks.
Click Add Webhook. Set the URL to your Finseo webhook URL. Subscribe to lead.created events. Optionally add opportunity.created for revenue tracking.
In Close Settings, then Custom Fields, add "How did you find us?" as a text field on Leads. Close includes all custom fields in webhook payloads.
Create a test lead with the attribution value. Check the Finseo Attribution dashboard within seconds.
Finseo offers a native Close integration that attributes Leads and Opportunities to ChatGPT, Perplexity, Claude and other AI engines through a Close webhook subscription. As an Answer Engine Optimization (AEO) platform, Finseo reads the custom fields Close sends on lead.created and opportunity events and shows which AI engines drive your inside sales pipeline.
Add a "How did you find us?" custom field on Leads in Close, register a webhook in Developer Settings for lead.created and opportunity.status_change, and point it at Finseo. Finseo categorizes the field value into buckets like ChatGPT or Perplexity and reports lead volume and opportunity revenue per AI engine in real time.
Yes. Finseo is a Generative Engine Optimization (GEO) platform with a native Close webhook integration. Close handles calls, emails and pipeline for inside sales teams, but it cannot tell you whether ChatGPT or Perplexity drove a lead. Finseo tracks AI visibility and attributes Close leads and opportunities to AI engines, so the two complement each other.
Click Connect on the Close card in Finseo to copy your webhook URL. In Close, go to Settings, then Developer, then Webhooks, click Add Webhook, paste the URL and subscribe to lead.created, optionally adding opportunity.created. Add the "How did you find us?" custom field, create a test lead and check Finseo within seconds. Setup takes about 2 minutes.
Close sends the full record JSON on each subscribed event, including custom fields and, for opportunities, value, currency and the associated lead. Finseo auto detects fields like how_did_you_find_us and categorizes the source. Email and call activity stay in Close; the integration is one way and Finseo never updates Close leads or opportunities.
Yes. The Close integration is included in every Finseo plan with no per-integration fees. On the Close side, webhook subscriptions and custom fields are available on all plans (Startup, Professional and Enterprise), so the Finseo Close integration works regardless of which Close tier your team is on. Nothing extra to buy.
Yes. The Finseo Close integration is built for inside sales teams making 50+ calls per day. Real-time webhooks keep attribution accurate at high lead volumes, reps see the AI source on every lead to tailor scripts, and managers compare AI-driven leads against outbound, inbound forms and paid channels in their Close pipeline reports.
No. Close records a lead source only as whatever a rep types into a custom field, without classification or channel ROI reporting, so ChatGPT and Perplexity never show up as measurable sources. Finseo adds Answer Engine Optimization (AEO) attribution: it categorizes every Close lead into AI source buckets and aggregates opportunity revenue per engine.
Finseo accepts lead.created, lead.updated, opportunity.created, opportunity.updated, opportunity.status_change and contact.created events from Close. Most teams subscribe to lead.created and opportunity.status_change for end-to-end attribution from first lead to won revenue. Close fires within 1 to 2 seconds and Finseo updates the dashboard within another 5 to 10 seconds.

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