Intercom AI Visibility Integration

Finseo offers a native Intercom integration that attributes contacts and conversations to ChatGPT, Perplexity, Claude and other AI engines through an Intercom webhook subscription. As an Answer Engine Optimization (AEO) platform, Finseo reads a "How did you find us?" custom attribute on contact.created and conversation events and shows which engines drive your chat leads.

Add a "How did you find us?" custom attribute on People in Intercom, populate it through a Custom Bot or during rep qualification, and subscribe a webhook on contact.created that points at Finseo. Finseo categorizes the attribute into buckets like ChatGPT or Perplexity, so every chat-driven contact and conversation is attributed to its AI engine.

Yes. Finseo is a Generative Engine Optimization (GEO) platform with a native Intercom webhook integration. Intercom handles messaging and support, and Fin answers chats, but neither reports whether ChatGPT or Perplexity drove the conversation. Finseo tracks AI visibility and attributes Intercom contacts and conversations to AI engines, complementing your Intercom setup.

Click Connect on the Intercom card in Finseo to copy your webhook URL. In Intercom, go to Settings, then Integrations, then Webhooks, add the URL and select the contact.created topic, optionally adding conversation.admin.closed. Then add a "How did you find us?" custom attribute under Settings, People, Custom Attributes. No code or third-party tools are required.

Intercom sends a JSON payload with contact attributes and conversation metadata on each subscribed event. Finseo auto detects custom attributes like how_did_you_find_us and, for conversation events, ties the conversation to the contact's AI source. Help Center articles are not in scope, and the Intercom integration is one way; Finseo never replies to chats.

Yes. The Intercom integration is included in every Finseo plan with no per-integration fees. On the Intercom side, webhooks and custom attributes are available on all plans including Essential, so the Finseo Intercom integration works regardless of tier. There are no add-ons to buy on either side to get started.

Yes. B2B SaaS teams that use Intercom as their primary lead capture channel run the Finseo integration to attribute every chat-driven lead to its AI source. Support reps see the source on each conversation, and Custom Bots can ask "How did you find us?" early so the attribute is filled before a human joins.

No. An Intercom conversation carries no AI source unless you capture it, and even then the answer sits in a custom attribute or conversation notes without being categorized or reported. Finseo adds Answer Engine Optimization (AEO) attribution: it classifies Intercom contacts into ChatGPT, Perplexity and Claude buckets and tracks conversations per engine.

Finseo accepts contact.created, contact.updated, conversation.admin.opened, conversation.admin.closed and conversation.user.created topics from Intercom. Most teams subscribe to contact.created for new lead attribution and conversation.admin.closed for chat resolution attribution. Intercom fires within 1 to 3 seconds and Finseo updates the dashboard within 5 to 10 seconds.

AI search attribution ties conversions to the AI assistant that brought the buyer; analytics tools often record these visits as direct traffic. With Intercom connected, Finseo assigns each lead, order or survey answer to the AI source named, so you can show what your AEO and GEO work is worth in revenue.