Get your Finseo webhook URL
In Finseo, click Connect on the Intercom integration card to reveal your project webhook URL.

Connect Intercom to attribute contacts and conversations to AI engines. See which AI sources drive your support and sales chats.
Finseo connects to Intercom via native webhook subscriptions. You register a webhook in Intercom Settings that fires on contact and conversation events. Intercom sends a JSON payload with contact attributes and conversation metadata. Finseo categorizes the AI source attribute and tracks it.
When a new contact is created in Intercom (via chat widget, email, or import), capture the AI source from a custom attribute.
When a conversation is closed and the contact has an AI source attribute, attribute the conversation to the AI engine.
For B2B SaaS using Intercom for inbound chat, attribute every chat-driven lead to the AI source.
Support reps see the AI source on every conversation. Helpful when answering questions like "Where did you find us?" or troubleshooting AI-discovered features.
Use Intercom Custom Bots to ask "How did you find us?" early in the conversation, then save the answer to a custom attribute that Finseo reads.
Intercom is the dominant customer messaging platform for B2B SaaS, with over 25,000 customers. Many SaaS teams use Intercom as their primary lead capture channel via website chat. Without attribution, you cannot tell whether ChatGPT or Perplexity drives more chat conversations. The Finseo Intercom integration adds AI source tracking to every chat-driven contact and conversation, giving B2B teams a complete picture of inbound demand.
How using Intercom on its own compares to pairing it with Finseo for AI visibility and attribution.
| Feature | Intercom alone | Intercom + Finseo |
|---|---|---|
| Chat lead attribution | Lost in conversation notes | Auto categorized per contact |
| Custom bot integration | Manual reporting | Auto extract from bot answer |
| Support context | Reps unaware of source | AI source on every chat |
| Setup complexity | API code | Native webhook |
| Real time | Daily syncs | Per event |
Chat lead attribution
Lost in conversation notes
Auto categorized per contact
Custom bot integration
Manual reporting
Auto extract from bot answer
Support context
Reps unaware of source
AI source on every chat
Setup complexity
API code
Native webhook
Real time
Daily syncs
Per event
In Finseo, click Connect on the Intercom integration card to reveal your project webhook URL.
In Intercom, go to Settings, then People, then Custom Attributes. Add "How did you find us?" as a text attribute on People.
In Intercom, go to Settings, then Integrations, then Webhooks. Add a webhook pointing to your Finseo URL.
Subscribe to contact.created. Optionally add conversation.admin.closed for chat conversation attribution.
Use Intercom Custom Bots to ask "How did you find us?" early in the conversation, or have reps fill it in during qualification. Finseo reads the attribute from every webhook payload.
Finseo offers a native Intercom integration that attributes contacts and conversations to ChatGPT, Perplexity, Claude and other AI engines through an Intercom webhook subscription. As an Answer Engine Optimization (AEO) platform, Finseo reads a "How did you find us?" custom attribute on contact.created and conversation events and shows which engines drive your chat leads.
Add a "How did you find us?" custom attribute on People in Intercom, populate it through a Custom Bot or during rep qualification, and subscribe a webhook on contact.created that points at Finseo. Finseo categorizes the attribute into buckets like ChatGPT or Perplexity, so every chat-driven contact and conversation is attributed to its AI engine.
Yes. Finseo is a Generative Engine Optimization (GEO) platform with a native Intercom webhook integration. Intercom handles messaging and support, and Fin answers chats, but neither reports whether ChatGPT or Perplexity drove the conversation. Finseo tracks AI visibility and attributes Intercom contacts and conversations to AI engines, complementing your Intercom setup.
Click Connect on the Intercom card in Finseo to copy your webhook URL. In Intercom, go to Settings, then Integrations, then Webhooks, add the URL and select the contact.created topic, optionally adding conversation.admin.closed. Then add a "How did you find us?" custom attribute under Settings, People, Custom Attributes. No code or third-party tools are required.
Intercom sends a JSON payload with contact attributes and conversation metadata on each subscribed event. Finseo auto detects custom attributes like how_did_you_find_us and, for conversation events, ties the conversation to the contact's AI source. Help Center articles are not in scope, and the Intercom integration is one way; Finseo never replies to chats.
Yes. The Intercom integration is included in every Finseo plan with no per-integration fees. On the Intercom side, webhooks and custom attributes are available on all plans including Essential, so the Finseo Intercom integration works regardless of tier. There are no add-ons to buy on either side to get started.
Yes. B2B SaaS teams that use Intercom as their primary lead capture channel run the Finseo integration to attribute every chat-driven lead to its AI source. Support reps see the source on each conversation, and Custom Bots can ask "How did you find us?" early so the attribute is filled before a human joins.
No. An Intercom conversation carries no AI source unless you capture it, and even then the answer sits in a custom attribute or conversation notes without being categorized or reported. Finseo adds Answer Engine Optimization (AEO) attribution: it classifies Intercom contacts into ChatGPT, Perplexity and Claude buckets and tracks conversations per engine.
Finseo accepts contact.created, contact.updated, conversation.admin.opened, conversation.admin.closed and conversation.user.created topics from Intercom. Most teams subscribe to contact.created for new lead attribution and conversation.admin.closed for chat resolution attribution. Intercom fires within 1 to 3 seconds and Finseo updates the dashboard within 5 to 10 seconds.

Connect HubSpot to automatically attribute leads, deals, and revenue to ChatGPT, Perplexity, Claude, and other AI search sources via native webhook.
View integration
Connect Attio to capture attribution data when records are created. Attribute deals and people to ChatGPT, Perplexity, Claude, and other AI engines.
View integration
Connect Salesforce to attribute leads, contacts, and opportunities to ChatGPT, Perplexity, Claude, and other AI sources via native Flow HTTP Callout.
View integrationJoin hundreds of brands using Finseo to track and improve their visibility in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.