KnoCommerce

Finseo connects to KnoCommerce through its REST API webhooks. You create API credentials in KnoCommerce, register a webhook with the topic response/create pointing to your Finseo project webhook URL, and every submitted survey response is POSTed to Finseo as JSON. Finseo extracts the "How did you hear about us?" answer and the customer reference automatically, normalizes the answer into channels such as AI Search or ChatGPT, and merges it with the matching order conversion via order ID or email.

1. 01

   AI channel attribution for Shopify and WooCommerce

   KnoCommerce runs on both platforms. Whether the order comes from Shopify or a WooCommerce store with the KnoCommerce plugin, the survey answer lands in Finseo and is bucketed as AI Search, ChatGPT, Perplexity, or another channel.

2. 02

   Revenue per AI engine

   The response merges with the order conversion, so the Attribution dashboard shows order count, revenue, and average order value per AI engine, not just response counts.

3. 03

   Custom question structures

   If your KnoCommerce survey uses custom question names, send one test response and map the answer, email, and order fields once in Attribution, then Workflows. Every later response with the same structure parses automatically.

4. 04

   Zero-click channel measurement

   Buyers who discovered you in a ChatGPT or Google AI Overviews answer usually show up as direct traffic. The KnoCommerce answer is the only signal that names the real source.

5. 05

   AEO reporting in one place

   See AI-attributed revenue from KnoCommerce next to your AI visibility scores and visibility tasks in Finseo, so Answer Engine Optimization (AEO) work can be tied to orders.

KnoCommerce is a leading post-purchase survey platform for DTC brands and one of the few that supports both Shopify and WooCommerce. The "How did you hear about us?" question is the most dependable way to measure channels that never pass a referrer, and AI answers from ChatGPT, Perplexity, Claude, and Gemini are exactly that kind of channel. Finseo turns those KnoCommerce answers into revenue per AI engine with a single webhook registration, so you can prove the impact of Generative Engine Optimization (GEO) with real orders rather than estimates.

1. 01

   Get your Finseo webhook URL

   In Finseo, click Connect on the KnoCommerce integration card to reveal your project webhook URL with its token.

2. 02

   Create API credentials in KnoCommerce

   In KnoCommerce, go to Settings, then API Access, and create API credentials. You need them to register the webhook via the REST API.

3. 03

   Register the webhook

   Using the KnoCommerce REST API, create a webhook with topic response/create and your Finseo webhook URL as the target. The KnoCommerce docs show the exact request under their "Make Integration" guide.

4. 04

   Send a test response

   Submit one survey response in your store. Finseo detects the answer, email, and order fields automatically. If your survey uses custom question names, map the fields once in Attribution, then Workflows.

5. 05

   Check the Attribution dashboard

   Open Attribution in Finseo. The response appears merged with the matching order, and revenue is shown per AI engine.

How does Finseo connect to KnoCommerce?

Through a native KnoCommerce webhook. You create API credentials under Settings, then API Access, and register a webhook with the topic response/create via the KnoCommerce REST API. From then on, every submitted survey response is POSTed to your Finseo webhook URL as JSON. No Zapier or code is required.

Through a native KnoCommerce webhook. You create API credentials under Settings, then API Access, and register a webhook with the topic response/create via the KnoCommerce REST API. From then on, every submitted survey response is POSTed to your Finseo webhook URL as JSON. No Zapier or code is required.

Does it work with WooCommerce as well as Shopify?

Yes. KnoCommerce runs on Shopify natively and on WooCommerce via the KnoCommerce WooCommerce plugin. The webhook topic response/create fires the same way on both platforms, so the Finseo integration works identically for Shopify and WooCommerce stores, and both can feed the same Attribution dashboard.

Yes. KnoCommerce runs on Shopify natively and on WooCommerce via the KnoCommerce WooCommerce plugin. The webhook topic response/create fires the same way on both platforms, so the Finseo integration works identically for Shopify and WooCommerce stores, and both can feed the same Attribution dashboard.

How does Finseo know which field holds the answer?

Finseo detects the answer, email, and order fields in KnoCommerce payloads automatically. If your survey uses a custom question structure, send one test response, open Attribution, then Workflows, and map the fields once. Future responses with the same structure are parsed automatically.

Finseo detects the answer, email, and order fields in KnoCommerce payloads automatically. If your survey uses a custom question structure, send one test response, open Attribution, then Workflows, and map the fields once. Future responses with the same structure are parsed automatically.

Why do responses land in the channel "other"?

Finseo normalizes answer text by keywords such as chatgpt, google, or instagram. If your answer options use unusual wording, for example "an AI told me", add translation rules in the workflow field mapping so those options map to AI Search or a specific engine like ChatGPT.

Finseo normalizes answer text by keywords such as chatgpt, google, or instagram. If your answer options use unusual wording, for example "an AI told me", add translation rules in the workflow field mapping so those options map to AI Search or a specific engine like ChatGPT.

How are survey answers merged with orders?

By order ID first and email second. When the KnoCommerce payload includes the order reference, Finseo merges the answer with the conversion for that order. Otherwise it matches on the customer email within a 90-day window, so the answer still attaches to the purchase.

By order ID first and email second. When the KnoCommerce payload includes the order reference, Finseo merges the answer with the conversion for that order. Otherwise it matches on the customer email within a 90-day window, so the answer still attaches to the purchase.

Can I see revenue per AI engine?

Yes. Once the answer is merged with the order conversion, the Attribution dashboard shows orders, revenue, and average order value per AI engine, including ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, over any date range you choose, next to your AI visibility metrics.

Yes. Once the answer is merged with the order conversion, the Attribution dashboard shows orders, revenue, and average order value per AI engine, including ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, over any date range you choose, next to your AI visibility metrics.

No requests arrive at all. What should I check?

List your webhooks via the KnoCommerce API to verify the registration exists and uses the topic response/create. Confirm the URL includes your Finseo token parameter. Then check Attribution, then Webhook logs in Finseo, which lists rejected requests and the reason for each.

List your webhooks via the KnoCommerce API to verify the registration exists and uses the topic response/create. Confirm the URL includes your Finseo token parameter. Then check Attribution, then Webhook logs in Finseo, which lists rejected requests and the reason for each.

Is the KnoCommerce integration included in my plan?

Yes. All Finseo integrations are included on every plan with no per-integration fees. On the KnoCommerce side, you need API access to register the webhook, so check that your KnoCommerce plan exposes the Settings, then API Access page before you start the setup.

Yes. All Finseo integrations are included on every plan with no per-integration fees. On the KnoCommerce side, you need API access to register the webhook, so check that your KnoCommerce plan exposes the Settings, then API Access page before you start the setup.