Matomo AI Visibility Integration

Finseo offers a native Matomo integration that reads Matomo's built-in AI Assistants acquisition channel through the Reporting API and shows visits from ChatGPT, Perplexity, Claude, Gemini, and Copilot per platform, with landing pages, goals, and revenue next to your AI visibility scores. It works with Matomo Cloud and self-hosted Matomo 5.5 or newer.

Matomo 5.5 and newer classifies referrals from ChatGPT, Perplexity, Claude, and Gemini in its native AI Assistants channel. Finseo connects to that channel with a read-only auth token and shows the traffic per platform, top landing pages, goal conversions, and revenue in one AI Analytics dashboard, without regex segments or tracking changes.

Yes, they do different jobs. Matomo measures the visits that AI engines send you, while Finseo measures whether ChatGPT, Perplexity, Gemini, and Claude mention or cite your brand at all and generates Generative Engine Optimization (GEO) tasks to improve that. Paired, Finseo shows whether AI mentions turn into Matomo visits and conversions.

Create an auth token in Matomo under Administration, then Personal, then Security, then Auth tokens, with view access to the site. In Finseo, click Connect on the Matomo card, enter your Matomo URL (Cloud or self-hosted) and the token, and pick the site. Setup takes a few minutes and requires no tracking changes.

Finseo reads aggregated report data from the Matomo Reporting API: visits by AI platform, top landing pages, goal conversions, and ecommerce revenue for the AI Assistants channel. It is read only, never accesses raw visitor logs, IP addresses, or personal data, and never modifies your Matomo instance. Retrieved metrics are stored encrypted and visible only to your project members.

Yes. The Matomo integration is included on every Finseo plan with no per-integration fees. On the Matomo side you need Matomo Cloud or a self-hosted instance on version 5.5 or newer, reachable over HTTPS, plus an auth token with view access. On older self-hosted versions the AI Analytics dashboard in Finseo stays empty.

Yes. Finseo reads aggregated Matomo reports via the API and does not add scripts, cookies, or tracking changes, so the data ownership and GDPR posture that made you choose Matomo stays untouched. Your consent configuration and tag setup remain as they are, while AI traffic, goals, and revenue appear in Finseo.

Partly. Since version 5.5, Matomo recognizes referrals from ChatGPT, Perplexity, Claude, and Gemini in its AI Assistants channel, but it cannot show whether AI engines mention your brand or which prompts you are missing from. Finseo adds that Answer Engine Optimization (AEO) layer and correlates AI visibility trends with Matomo traffic in one dashboard.

No. A Finseo project tracks one analytics source at a time, so connecting Matomo replaces an existing Google Analytics 4 or Piwik PRO connection on that project. If you want both sources, create a second Finseo project and connect the other analytics tool there. Matomo data then feeds the first project's AI Analytics dashboard.

AEO and GEO aim for mentions and citations in AI answers; traffic from AI platforms is where that shows up on your site. With Matomo connected, Finseo shows AI referral sessions per platform and landing page next to your visibility, so you see which answers send visitors.