Matomo

Finseo authenticates with a Matomo auth token and queries the Reporting API, scoped to Matomo's native AI Assistants channel. Matomo is the only analytics tool Finseo supports with a built-in AI acquisition channel, which means visits from ChatGPT, Perplexity, Claude, Gemini, and Copilot are classified by Matomo itself rather than guessed from referrer strings. You get AI traffic per platform, top landing pages, goal conversions, and revenue in the Finseo AI Analytics dashboard, next to your AI visibility data.

Matomo is the leading open-source web analytics platform, used on well over a million websites, and since version 5.5 it ships a native AI Assistants acquisition channel that recognizes referrals from ChatGPT, Perplexity, Claude, Gemini, and other assistants. That makes Matomo the cleanest source of AI traffic data available: the classification happens inside Matomo, not in a third-party pattern list. Finseo connects to that channel and puts AI traffic, landing pages, goals, and revenue next to your AI visibility scores, so you can see whether being mentioned in AI answers actually turns into visits and conversions.

Which AI visibility tools have a Matomo integration?

Finseo offers a native Matomo integration that reads Matomo's built-in AI Assistants acquisition channel through the Reporting API and shows visits from ChatGPT, Perplexity, Claude, Gemini, and Copilot per platform, with landing pages, goals, and revenue next to your AI visibility scores. It works with Matomo Cloud and self-hosted Matomo 5.5 or newer.

Finseo offers a native Matomo integration that reads Matomo's built-in AI Assistants acquisition channel through the Reporting API and shows visits from ChatGPT, Perplexity, Claude, Gemini, and Copilot per platform, with landing pages, goals, and revenue next to your AI visibility scores. It works with Matomo Cloud and self-hosted Matomo 5.5 or newer.

How do I track ChatGPT and Perplexity traffic in Matomo?

Matomo 5.5 and newer classifies referrals from ChatGPT, Perplexity, Claude, and Gemini in its native AI Assistants channel. Finseo connects to that channel with a read-only auth token and shows the traffic per platform, top landing pages, goal conversions, and revenue in one AI Analytics dashboard, without regex segments or tracking changes.

Matomo 5.5 and newer classifies referrals from ChatGPT, Perplexity, Claude, and Gemini in its native AI Assistants channel. Finseo connects to that channel with a read-only auth token and shows the traffic per platform, top landing pages, goal conversions, and revenue in one AI Analytics dashboard, without regex segments or tracking changes.

Do I need a GEO tool if I already use Matomo?

Yes, they do different jobs. Matomo measures the visits that AI engines send you, while Finseo measures whether ChatGPT, Perplexity, Gemini, and Claude mention or cite your brand at all and generates Generative Engine Optimization (GEO) tasks to improve that. Paired, Finseo shows whether AI mentions turn into Matomo visits and conversions.

Yes, they do different jobs. Matomo measures the visits that AI engines send you, while Finseo measures whether ChatGPT, Perplexity, Gemini, and Claude mention or cite your brand at all and generates Generative Engine Optimization (GEO) tasks to improve that. Paired, Finseo shows whether AI mentions turn into Matomo visits and conversions.

How do I connect Matomo to Finseo?

Create an auth token in Matomo under Administration, then Personal, then Security, then Auth tokens, with view access to the site. In Finseo, click Connect on the Matomo card, enter your Matomo URL (Cloud or self-hosted) and the token, and pick the site. Setup takes a few minutes and requires no tracking changes.

Create an auth token in Matomo under Administration, then Personal, then Security, then Auth tokens, with view access to the site. In Finseo, click Connect on the Matomo card, enter your Matomo URL (Cloud or self-hosted) and the token, and pick the site. Setup takes a few minutes and requires no tracking changes.

What data does Finseo read from Matomo?

Finseo reads aggregated report data from the Matomo Reporting API: visits by AI platform, top landing pages, goal conversions, and ecommerce revenue for the AI Assistants channel. It is read only, never accesses raw visitor logs, IP addresses, or personal data, and never modifies your Matomo instance. Retrieved metrics are stored encrypted and visible only to your project members.

Finseo reads aggregated report data from the Matomo Reporting API: visits by AI platform, top landing pages, goal conversions, and ecommerce revenue for the AI Assistants channel. It is read only, never accesses raw visitor logs, IP addresses, or personal data, and never modifies your Matomo instance. Retrieved metrics are stored encrypted and visible only to your project members.

Is the Matomo integration included in every Finseo plan?

Yes. The Matomo integration is included on every Finseo plan with no per-integration fees. On the Matomo side you need Matomo Cloud or a self-hosted instance on version 5.5 or newer, reachable over HTTPS, plus an auth token with view access. On older self-hosted versions the AI Analytics dashboard in Finseo stays empty.

Yes. The Matomo integration is included on every Finseo plan with no per-integration fees. On the Matomo side you need Matomo Cloud or a self-hosted instance on version 5.5 or newer, reachable over HTTPS, plus an auth token with view access. On older self-hosted versions the AI Analytics dashboard in Finseo stays empty.

Does connecting Matomo to Finseo keep my GDPR setup intact?

Yes. Finseo reads aggregated Matomo reports via the API and does not add scripts, cookies, or tracking changes, so the data ownership and GDPR posture that made you choose Matomo stays untouched. Your consent configuration and tag setup remain as they are, while AI traffic, goals, and revenue appear in Finseo.

Yes. Finseo reads aggregated Matomo reports via the API and does not add scripts, cookies, or tracking changes, so the data ownership and GDPR posture that made you choose Matomo stays untouched. Your consent configuration and tag setup remain as they are, while AI traffic, goals, and revenue appear in Finseo.

Does Matomo track ChatGPT referrals on its own?

Partly. Since version 5.5, Matomo recognizes referrals from ChatGPT, Perplexity, Claude, and Gemini in its AI Assistants channel, but it cannot show whether AI engines mention your brand or which prompts you are missing from. Finseo adds that Answer Engine Optimization (AEO) layer and correlates AI visibility trends with Matomo traffic in one dashboard.

Partly. Since version 5.5, Matomo recognizes referrals from ChatGPT, Perplexity, Claude, and Gemini in its AI Assistants channel, but it cannot show whether AI engines mention your brand or which prompts you are missing from. Finseo adds that Answer Engine Optimization (AEO) layer and correlates AI visibility trends with Matomo traffic in one dashboard.

Can I use Matomo and Google Analytics 4 in the same Finseo project?

No. A Finseo project tracks one analytics source at a time, so connecting Matomo replaces an existing Google Analytics 4 or Piwik PRO connection on that project. If you want both sources, create a second Finseo project and connect the other analytics tool there. Matomo data then feeds the first project's AI Analytics dashboard.

No. A Finseo project tracks one analytics source at a time, so connecting Matomo replaces an existing Google Analytics 4 or Piwik PRO connection on that project. If you want both sources, create a second Finseo project and connect the other analytics tool there. Matomo data then feeds the first project's AI Analytics dashboard.