Matomo

Finseo authenticates with a Matomo auth token and queries the Reporting API, scoped to Matomo's native AI Assistants channel. Matomo is the only analytics tool Finseo supports with a built-in AI acquisition channel, which means visits from ChatGPT, Perplexity, Claude, Gemini, and Copilot are classified by Matomo itself rather than guessed from referrer strings. You get AI traffic per platform, top landing pages, goal conversions, and revenue in the Finseo AI Analytics dashboard, next to your AI visibility data.

1. 01

   AI traffic per platform

   See visits from ChatGPT, Perplexity, Claude, Gemini, and Copilot as separate rows, straight from Matomo's AI Assistants channel. No regex segments to maintain.

2. 02

   Top AI landing pages

   Find out which pages AI engines actually link to. Use the list to prioritize Answer Engine Optimization (AEO) work and to check that cited pages match the content you want AI answers to reference.

3. 03

   Goal conversions by AI source

   Matomo goals such as sign-ups, demo requests, or downloads are broken down by AI platform, so you can compare conversion rates from ChatGPT versus Perplexity or Gemini.

4. 04

   Revenue attribution

   If you track ecommerce in Matomo, Finseo shows revenue from AI-referred visits per platform, alongside the goal data.

5. 05

   Privacy-first AI insight

   Keep the data ownership and GDPR posture that made you choose Matomo. Finseo reads aggregated reports via the API and does not add scripts, cookies, or tracking changes.

Matomo is the leading open-source web analytics platform, used on well over a million websites, and since version 5.5 it ships a native AI Assistants acquisition channel that recognizes referrals from ChatGPT, Perplexity, Claude, Gemini, and other assistants. That makes Matomo the cleanest source of AI traffic data available: the classification happens inside Matomo, not in a third-party pattern list. Finseo connects to that channel and puts AI traffic, landing pages, goals, and revenue next to your AI visibility scores, so you can see whether being mentioned in AI answers actually turns into visits and conversions.

1. 01

   Create an auth token in Matomo

   In Matomo, go to Administration, then Personal, then Security, then Auth tokens, and create a token. Read access to the site you want to connect is enough.

2. 02

   Click Connect in Finseo

   On the Matomo integration card, click Connect and enter your Matomo URL (Cloud or self-hosted) and the auth token.

3. 03

   Pick the site

   Choose the Matomo site you want to track AI traffic for. Each Finseo project tracks one analytics source, so connecting Matomo replaces an existing GA4 or Piwik PRO connection on that project.

4. 04

   Check your Matomo version

   The AI Assistants channel requires Matomo 5.5 or newer. Matomo Cloud is updated automatically; self-hosted instances need to be on 5.5 or later before Finseo can read AI traffic.

5. 05

   Open the AI Analytics dashboard

   See AI-referred traffic per platform, top landing pages, goal conversions, and revenue. Filter by date range, page, or AI engine.

How does Finseo identify AI traffic in Matomo?

It does not have to guess. Matomo 5.5 and newer ships a native AI Assistants acquisition channel that classifies referrals from ChatGPT, Perplexity, Claude, Gemini, and other assistants. Finseo queries the Reporting API scoped to that channel, so the classification comes from Matomo itself.

It does not have to guess. Matomo 5.5 and newer ships a native AI Assistants acquisition channel that classifies referrals from ChatGPT, Perplexity, Claude, Gemini, and other assistants. Finseo queries the Reporting API scoped to that channel, so the classification comes from Matomo itself.

Which Matomo version do I need?

Matomo 5.5 or newer. The AI Assistants channel was introduced in that release, and Finseo relies on it. Matomo Cloud customers are upgraded automatically. If you self-host, update to 5.5 or later before connecting, otherwise the AI Analytics dashboard stays empty.

Matomo 5.5 or newer. The AI Assistants channel was introduced in that release, and Finseo relies on it. Matomo Cloud customers are upgraded automatically. If you self-host, update to 5.5 or later before connecting, otherwise the AI Analytics dashboard stays empty.

Does this work with self-hosted Matomo?

Yes. Finseo supports both Matomo Cloud and self-hosted Matomo. Your instance needs to be reachable over HTTPS from Finseo, run version 5.5 or newer, and expose the Reporting API. Enter the instance URL and an auth token when you click Connect.

Yes. Finseo supports both Matomo Cloud and self-hosted Matomo. Your instance needs to be reachable over HTTPS from Finseo, run version 5.5 or newer, and expose the Reporting API. Enter the instance URL and an auth token when you click Connect.

Where do I create the auth token?

In Matomo, go to Administration, then Personal, then Security, then Auth tokens, and create a new token. Finseo only reads reports, so a token tied to a user with view access to the relevant site is sufficient. You can revoke it in the same place at any time.

In Matomo, go to Administration, then Personal, then Security, then Auth tokens, and create a new token. Finseo only reads reports, so a token tied to a user with view access to the relevant site is sufficient. You can revoke it in the same place at any time.

Does connecting Matomo require changes to my tracking?

No. Finseo reads existing reports through the Matomo Reporting API. You do not add scripts, change your tag manager, or touch your consent configuration. The integration is read only and never modifies your Matomo instance, its reports, or its raw data.

No. Finseo reads existing reports through the Matomo Reporting API. You do not add scripts, change your tag manager, or touch your consent configuration. The integration is read only and never modifies your Matomo instance, its reports, or its raw data.

Can I run Matomo and Google Analytics in the same Finseo project?

No. A Finseo project tracks one analytics source at a time. Connecting Matomo replaces an existing Google Analytics 4 or Piwik PRO connection on that project. If you want both, create a second Finseo project and connect the other analytics source there.

No. A Finseo project tracks one analytics source at a time. Connecting Matomo replaces an existing Google Analytics 4 or Piwik PRO connection on that project. If you want both, create a second Finseo project and connect the other analytics source there.

What data appears in the AI Analytics dashboard?

AI traffic per platform (ChatGPT, Perplexity, Claude, Gemini, Copilot, and others recognized by Matomo), top landing pages for AI referrals, goal conversions attributed to AI visits, and ecommerce revenue when you track it in Matomo. All of it sits next to your AI visibility data in Finseo.

AI traffic per platform (ChatGPT, Perplexity, Claude, Gemini, Copilot, and others recognized by Matomo), top landing pages for AI referrals, goal conversions attributed to AI visits, and ecommerce revenue when you track it in Matomo. All of it sits next to your AI visibility data in Finseo.

Is my Matomo data shared or stored?

Finseo reads aggregated report data such as visits, landing pages, goals, and revenue by channel. It does not access raw visitor logs, IP addresses, or personal data. Retrieved metrics are stored encrypted and are only visible to members of your Finseo project.

Finseo reads aggregated report data such as visits, landing pages, goals, and revenue by channel. It does not access raw visitor logs, IP addresses, or personal data. Retrieved metrics are stored encrypted and are only visible to members of your Finseo project.