Fastly AI Visibility Integration

A native Fastly connection for Finseo Bot Traffic is coming soon. It will bring AI crawler requests from your Fastly services into the same dashboard as Cloudflare and Akamai. Until it ships, server logs and the NDJSON push cover the same ground.

Fastly docs

Bot Traffic · via Fastly

Preview

1,420

visits · last 7 days

Live answerSearch indexTraining

AI crawlers · last 7 days

GPTBot detected

Training · from Ashburn, US · 312 visits

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Overview

AI crawler tracking with Fastly.

AI crawler tracking with Fastly is coming soon; until then, server logs show which AI crawlers such as GPTBot, ClaudeBot and PerplexityBot fetch your pages. The Fastly integration is in preparation and not yet available to connect.

01

Crawler coverage across Fastly services

Once connected, see whether GPTBot, ClaudeBot, and PerplexityBot reach your product, pricing, and documentation pages on Fastly, or stop at the homepage.

02

Find blocked or absent crawlers

If Google-Extended or OAI-SearchBot never shows up in Bot Traffic, a VCL rule, robots.txt directive, or bot protection setting is likely blocking it.

03

Tie crawls to AI citations

Compare the pages OAI-SearchBot and Perplexity-User fetch with the sources ChatGPT and Perplexity cite for your tracked prompts.

04

Monitor status codes for AI bots

Bot Traffic breaks responses down by crawler, so redirects, 404s, and 5xx errors that stop Gemini or Microsoft Copilot from reading a page surface quickly, whichever source delivered the request data.

05

Start now, switch later

Data you send today through Server Logs / API stays in your Bot Traffic project. When the Fastly connection launches, overlapping visits are deduplicated, so history and the new feed sit together.

Examples

How teams use Fastly with Finseo.

Four examples of what happens in Finseo once Fastly is connected, shown with the fields and labels from the app.

01 Example A

Who reads your pages

Every visit is sorted by purpose: live answers while someone asks, the search index, or model training.

/pricing · by purpose

ChatGPT-UserLive answer142
OAI-SearchBotSearch index118
GPTBotTraining52

02 Example B

Where crawlers come from

Countries and data-centre cities of the bots' servers, so you know which regions your firewall must let through.

Bot server locations

🇺🇸Ashburn, US41 %
🇮🇪Dublin, IE18 %
🇩🇪Frankfurt, DE9 %

03 Example C

Blocked crawlers, flagged

401, 403 and 429 answers show up as Blocked, with what it means and which rule to change.

Errors & Blocks

Blocked

96

ClaudeBot requests answered with 403

Check firewall and bot-manager rules for ClaudeBot

04 Example D

Crawl budget

See how much of each crawler's time goes to content pages, technical endpoints, assets or robots.txt and llms.txt.

Crawl Budget · PerplexityBot

52 % Content pages

30 % Technical endpoints

10 % Assets

8 % robots.txt & llms.txt

Comparison

Fastly alone vs Fastly with Finseo.

How using Fastly on its own compares to pairing it with Finseo for AI visibility and attribution.

Native Fastly connection

Fastly alone

Not available yet

Fastly + Finseo

Coming soon on the Bot Traffic Sync tab

AI crawler visibility today

Fastly alone

Invisible to JavaScript analytics

Fastly + Finseo

Via NDJSON push or access log upload

Filtering

Fastly alone

Write your own User-Agent rules

Fastly + Finseo

Finseo keeps only known crawler requests

Duplicates

Fastly alone

Separate tools per source

Fastly + Finseo

One project, visits deduplicated across sources

Edge vs origin

Fastly alone

Origin logs miss cached responses

Fastly + Finseo

Send edge-side requests through the push endpoint

How it connects

How the Fastly AI visibility integration works.

Why it matters

Why Fastly customers need AI visibility tracking.

Fastly delivers many high-traffic sites at the edge, and the edge is where AI crawler behavior is fully visible. GPTBot, ClaudeBot, and PerplexityBot do not run JavaScript, so tag-based analytics shows no AI crawler activity at all.

Start with server logs

Bot Traffic · via Fastly

Preview

1,420 visits

Live answer46 %
Search index38 %
Training16 %
Top: Ashburn, US6 crawlers

How to connect

Connect Fastly to Finseo.

In 5 steps, no code required.

  1. Step 01

    Check the status in Finseo

    In Finseo, open Bot Traffic, Sync. The Fastly card shows Coming Soon. There is no Fastly-specific setup yet, so use the Server Logs / API connection in the meantime.

  2. Step 02

    Connect Server Logs / API

    Click Connect on the Server Logs / API card. Finseo shows an endpoint URL and an Authorization header with a Bearer token, along with a curl example for pushing batches.

  3. Step 03

    Prepare crawler requests as NDJSON

    From your existing log pipeline, write one JSON object per request with at least ClientIP, ClientRequestUserAgent, ClientRequestPath, and EdgeStartTimestamp. Status, bytes, host, and referrer enrich the dashboard.

  4. Step 04

    Push batches to Finseo

    POST the NDJSON to the endpoint, plaintext or gzip, hourly or more often. Retries are safe because batches are deduplicated server-side. The card switches to Connected after the first push.

  5. Step 05

    Alternative: upload origin logs

    If you only have origin server logs, upload .log or .txt files in Bot Traffic. Keep in mind they contain only requests that reached the origin, not responses served from the Fastly cache.

FAQ

Fastly and AI search visibility.

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